If you are interested in marketing your business have a look at these articles with tips, insights, and resources.
Classified ads are still a low-cost way to reach local customers, online and in print. This guide covers writing a strong headline, picking the right publication, and testing your ad for better results.
You can’t please every customer, and trying to will spread your business too thin. This article shows how narrowing your focus, using ideas like the 80/20 rule and customer segmentation, builds a stronger, more profitable business.
Learn how to write a press release reporters will actually read. This guide covers format, AP style, a fill-in template, and tips for sending your release to the right reporters at the right time.
Thinking about radio ads for your business? This guide walks through the real pros and cons, what actually drives your cost, and the questions to answer before you contact a station or agency. You’ll also find a quick checklist and answers to common questions.