Starting a Windshield Repair Business Step by Step

Two men installing a windshield.


Starting a Windshield Repair Business from Scratch

Is a Windshield Repair Business Right for You?

Before you think about tools, vehicles, or names, step back. Ask if owning a business fits you, and if windshield repair is the right fit. This work is hands-on, customer-facing, and often outdoors. You carry the risk and the responsibility.

Do not skip this point. You are trading a steady paycheck for uncertainty. You may work long days, handle problems alone, and go without vacations while you get established. Your family needs to understand what you are taking on.

Spend time with questions like these, then dig deeper using resources such as Points to Consider Before Starting Your Business and How Passion Affects Your Business.

  • Are you moving toward this business because you like the work, or just running away from a job you dislike?
  • Can you handle physical work in different weather and keep your standards high?
  • Are you prepared to carry the risk if a job goes wrong or a customer is not happy?
  • Will your family support the time, money, and focus this startup needs?
  • Do you have the savings or funding to carry yourself until the business pays you?

Get an Inside Look at the Windshield Repair Business

Reading about a business is helpful. Talking to people already doing the work is better. You want a real view of the good and the hard parts before you commit your money and time.

Look for windshield repair owners who operate in a different area, so you are not direct competition. Many will share what their days look like, what they would do differently, and what surprised them.

Use a step-by-step approach like the one in this guide on getting an inside look at a business so you ask the right questions and respect their time.

  • Ask what a normal day looks like during busy and slow seasons.
  • Ask how they learned the technical skills and what training they recommend.
  • Ask which costs they underestimated at the start.
  • Ask which customers are worth the effort and which are not.
  • Ask what they would do first if they had to start over today.

Understand What Kind of Operation This Is

A windshield repair business is usually a small operation. Many people start as solo owner-operators with a mobile service and add staff later. It does not usually require investors or a large staff at the beginning.

You can run this business from a vehicle with a well-organized repair kit and basic office systems at home. A full shop with replacement, calibration, and several technicians is a later stage decision, not a starting point for most new owners.

Because it is small-scale at the start, some people use personal savings or a small loan to launch. As the business grows and risk increases, many owners move from a simple structure into a more formal setup.

  • Owner-operated mobile windshield repair is common at startup.
  • A small shop may come later once you have steady customers.
  • Large facilities with full glass replacement and advanced systems usually require more capital, staff, and more formal planning.
  • Your structure, funding, and staffing should match the scale you choose, not the other way around.

Know What the Business Actually Does

Windshield repair focuses on fixing chips and small cracks in laminated automotive glass. You use special tools and resins to restore strength and improve appearance. Most jobs are short, but they must be done correctly.

Your work can be mobile at homes, workplaces, or parking lots, or done in a shop bay. You deal with individual vehicle owners, fleets, dealers, and insurance-related jobs.

Understanding your core services and who you serve shapes every other decision you make.

  • Typical services:
    • Rock chip repair (bullseye, star, and combination breaks).
    • Small crack repair within safe limits.
    • Pit filling and finishing.
    • Optional extras such as headlight restoration or wiper replacement.
  • Typical customers:
    • Car and light truck owners.
    • Ride-share and delivery drivers.
    • Fleets, rental locations, and service vehicles.
    • Used car lots, dealers, and auto auctions.
  • Common business models:
    • Mobile-only owner-operator.
    • Shop-based repair with or without mobile service.
    • Hybrid: small shop plus mobile work.
    • Fleet contracts and dealer work.

Decide Your Business Model and Role

Your business model sets your daily routine, your costs, and your stress level. Decide early if you will start as a solo mobile service, a small shop, or a mix of both.

Also decide if you will handle all the work yourself, bring in a partner, or hire staff from day one. You can do more yourself at the start, but you cannot do everything well.

Write down the role you want and what you do not want. It is easier to design the business around that than to fix it later.

  • Mobile owner-operator:
    • You do the repairs, driving, and customer contact.
    • Lower rent costs, but more driving and weather issues.
  • Small shop:
    • Higher fixed costs, but controlled work environment.
    • Better for adding services later.
  • Hybrid model:
    • Shop as base plus mobile van for on-site work.
    • More complex, often better once you have volume.
  • Staffing choices:
    • Start solo and hire later.
    • Start with one helper or technician.
    • Bring in partners for skills or funding you lack.

Research Demand, Competition, and Profit Potential

Do not assume there is enough work just because you see chipped glass on the road. You need to check if there is demand, room in the market, and enough profit for you after all expenses.

Look at the number of vehicles in your area, commuting patterns, weather, road conditions, and any auto glass and repair shops. You can use ideas from this guide to supply and demand to structure your research.

Your goal is simple. Can this business pay the bills, cover taxes and insurance, and still pay you for your time?

  • Count how many windshield and glass services already serve your area.
  • Note their pricing, response times, and whether they focus on repair, replacement, or both.
  • Check locations with many vehicles: business parks, factories, large office lots, and apartment complexes.
  • Look at local weather records if hail or gravel on roads is common.
  • Talk to fleet managers, used car lots, and dealers about how they handle glass repairs now.

Clarify Your Services, Products, and Customer Focus

Once you see the market, narrow your focus. A clear offer is easier to sell and easier to run. You can always add services later when you have proof of steady demand.

Decide which repair jobs you will accept, which you will refuse, and whether you will offer extras such as headlight restoration or tinting. Think about whether you will go after retail customers, fleets, dealers, or a mix.

Make your decisions before you set up pricing, marketing, and gear. It will save you from constant changes later.

  • Service decisions:
    • Repair only, no replacement at startup.
    • Only certain crack sizes and damage types.
    • Optional add-ons such as headlight restoration or wiper replacement.
  • Customer focus:
    • Retail: individual drivers in your city.
    • Fleet: vans, trucks, taxis, and ride-share vehicles.
    • Dealer and used car lots that need fast cosmetic fixes.
  • Service policies:
    • Clear rules on what you repair versus when you refer to replacement.
    • Mobile service area and any trip charges.
    • Response times for different customer types.

List the Skills You Need (and How to Cover Gaps)

This business needs both hands-on skills and basic business skills. You do not have to arrive with all of them. You can learn them or hire help where it makes sense.

Be honest here. Weak skills in money, safety, or customer communication can cause trouble fast. That is why you see many new owners struggle. You can avoid that by planning your learning and support.

If you want a refresher on avoiding common errors, you can review this guide on mistakes to avoid when starting a small business.

  • Technical skills:
    • Windshield damage assessment.
    • Using repair bridges, injectors, drills, and curing lights.
    • Working with resins and cleaners safely.
  • Business skills:
    • Basic estimating and invoicing.
    • Simple bookkeeping and recordkeeping.
    • Scheduling and route planning.
  • People skills:
    • Explaining what a repair can and cannot do.
    • Handling complaints calmly.
    • Dealing with fleet managers and dealers in a professional way.
  • Options if you lack skills:
    • Take manufacturer or trade training for repair techniques.
    • Use a bookkeeper or accountant rather than doing the books yourself.
    • Outsource website and logo work if design is not your strength.
    • Use a team of professional advisors for legal, tax, and insurance questions.
    • When you reach capacity, follow ideas from this guide on how and when to hire.

List Your Equipment, Tools, and Software

Now move from ideas to concrete needs. List every tool, supply, and piece of software you need to open the doors. The size of your operation and your model will decide how much equipment you need.

Start by listing what a single technician needs to do a safe, professional repair. Then add what you need to run a vehicle, handle office work, and support a small shop if you plan one.

Once you have your list, you can use a resource like this guide to estimating startup costs to attach prices later.

  • Windshield repair tools:
    • Professional repair bridge and injector assemblies.
    • Vacuum and pressure equipment for resin injection.
    • Rotary tool or drill with suitable bits.
    • Inspection mirror for viewing damage from inside.
    • Probes and picks to clean out loose glass.
    • Ultraviolet curing lights and shields.
  • Resins and consumables:
    • Repair resins in a few viscosities for different conditions.
    • Pit filler resin for surface finishing.
    • Curing film tabs.
    • Pit polish or finishing compounds.
    • Glass cleaner and dedicated cleaning solutions.
    • Lint-free towels and wipes.
    • Razor blades and scrapers.
  • Safety gear:
    • Safety glasses or goggles.
    • Chemical-resistant gloves.
    • High-visibility vest for roadside work.
    • Traffic cones or warning triangles.
    • First aid kit.
  • Mobile and shop support:
    • Service vehicle with secure storage.
    • Organizers, bins, and tie-downs for gear.
    • Portable canopy or shade for outdoor jobs.
    • Waste containers for blades, cured resin, and glass pieces.
    • Basic hand tools for small adjustments and fittings.
  • Office and admin:
    • Smartphone or tablet.
    • Computer or laptop for back office work.
    • Printer and scanner if you use paper forms.
    • Lockable storage for files and documents.
  • Software to consider:
    • Accounting software.
    • Scheduling or field service app.
    • Customer list or simple customer relationship system.
    • Payment processing app for cards and online payments.
    • Website hosting and basic content management system.

Estimate Your Startup Costs

With your equipment list in place, you can work out what it will cost to open. You do not need exact cent-level detail, but you need a realistic range to avoid running out of cash too soon.

Costs include more than tools. Think about training, licenses, insurance, rent or storage, marketing, and a cushion for slow months. Use a structured approach like the one in this startup cost guide.

So ask yourself, what happens if your forecasts are off and it takes twice as long to reach steady work?

  • List one-time startup costs:
    • Training and certifications.
    • Entity formation and legal fees.
    • Business registration and licenses.
    • Core equipment and tools.
    • Vehicle setup and branding.
    • Website, logo, and business cards.
  • List ongoing monthly costs:
    • Insurance premiums.
    • Phone and internet.
    • Software subscriptions.
    • Fuel and vehicle maintenance.
    • Rent or storage if needed.
    • Marketing and advertising.
  • Add personal survival costs so you know how long you can go before you must draw income from the business.

Choose a Location: Mobile, Home Base, or Shop

Your model will shape your location. A mobile business still needs a base to store gear and handle paperwork. A shop-based business must choose an address that is easy to reach and allowed under local rules.

If you plan a shop, you need to pay close attention to zoning, parking, and visibility. For help thinking through these parts, you can review this guide to choosing a business location.

Whatever you choose, the location must work for your customers and stay within your budget.

  • Mobile with home base:
    • Store tools and resins in a garage or small storage unit.
    • Check local rules for home-based businesses.
    • Plan where you will safely work on vehicles.
  • Small shop:
    • Look for zoning that allows automotive services.
    • Ensure safe access and enough parking.
    • Check ceiling height and door size if you handle taller vehicles.
  • Shared or subleased space:
    • Consider renting a bay inside an existing auto-related business.
    • Clarify responsibilities for utilities, signage, and insurance.

Decide on Legal Structure and Register the Business

Your legal structure affects taxes, paperwork, and personal risk. Many small windshield repair businesses start as sole proprietorships by default. Others form a limited liability company for more separation between personal and business assets.

There is no single right answer. Rules differ by state, and your personal situation matters. You can use this business registration guide as a starting point, then speak with a professional advisor.

Do not guess with legal and tax decisions. Talk to a lawyer or accountant if you are unsure.

  • Typical steps:
    • Choose a structure that fits your scale and risk tolerance.
    • Check name availability with your Secretary of State.
    • Register the entity if needed.
    • File any assumed name registration if you trade under a different name.
    • Apply for a federal tax number if required.
  • Get help if needed:

Handle Licenses, Permits, and Compliance

Licensing and permits differ from place to place. Some states regulate automotive repair facilities. Many cities require general business licenses, zoning approvals, and home occupation permits.

You may also need to register for sales tax, employer accounts, and follow rules on waste disposal and safe chemical handling. This is not the place to cut corners.

Because rules vary, always confirm details with your state and local offices rather than relying on general advice.

  • Items to research:
    • State automotive repair registration or licensing.
    • State sales and use tax registration.
    • City or county business license.
    • Zoning and any required Certificate of Occupancy for a shop.
    • Home occupation permit if you run the business from home.
    • Employer registrations if you hire staff.
    • Requirements for safe disposal of chemicals and glass waste.
  • Smart questions to ask:
    • “What licenses or registrations do I need to repair vehicle glass for pay?”
    • “Do I need a permit to work from my home address or to a operate mobile service?”
    • “Which taxes must I register for before I open my doors?”
  • If this feels heavy, remember you can use professionals to handle registrations while you focus on the technical side.

Plan Your Insurance and Risk Protection

Windshield repair involves working on other people’s vehicles in car parks, driveways, and sometimes roadsides. Mistakes and accidents can be expensive. Proper insurance is a key part of your startup plan.

You will likely need coverage for liability, your tools and vehicle, and any staff you hire. Requirements vary by state and by your contracts, so speak with a knowledgeable insurance broker.

For an overview of common policies small businesses consider, you can review this guide on business insurance.

  • Coverage types to discuss:
    • General liability for damage or injury linked to your work.
    • Commercial auto for business use of your vehicle.
    • Property or equipment coverage for tools and supplies.
    • Workers’ compensation if you hire employees.
  • Practical steps:
    • List your assets and risks before meeting an insurance agent.
    • Ask which coverages are legally required in your state.
    • Confirm coverage start dates before you do paid work.

Write a Practical Business Plan

A business plan is not just for banks. It keeps you focused while you set up and launch. It helps you see problems on paper before they show up in real life.

You do not need a huge document. You do need clear thinking about your market, your services, your pricing, your costs, and your numbers. Use this guide on how to write a business plan as a framework.

If planning is not your strength, you can work with a consultant or advisor to build a simple but solid plan.

  • Core sections to include:
    • Business concept and model (mobile, shop, or hybrid).
    • Target customers and service area.
    • Services offered and what you will not do.
    • Competitor overview and your points of difference.
    • Pricing structure.
    • Startup and monthly cost estimates.
    • Sales goals and basic financial projections.
    • Marketing and customer acquisition plan.
  • Use the plan as a living document and update it as you learn.

Arrange Funding and Set Up Banking

Once you know your startup costs, decide how you will pay for them. For a small owner-operated windshield repair business, many people use savings, a small line of credit, or a modest equipment loan.

If you want a shop, extra vehicles, or staff from day one, you may need more formal financing. In that case, your business plan becomes more important. You can review this guide on getting a business loan to prepare.

Either way, your business needs its own account. Keep business and personal money separate from the start.

  • Funding options:
    • Personal savings.
    • Support from family or friends.
    • Small bank loan or line of credit.
    • Equipment financing from suppliers.
  • Banking steps:
    • Choose a financial institution that fits your needs.
    • Open a dedicated business account.
    • Set up online banking and access for your bookkeeper if you use one.
  • So ask yourself, are you underestimating how much cash you need to reach steady, profitable work?

Choose Your Business Name, Brand, and Online Presence

Your name and brand signal what you do and who you serve. Keep it clear and simple. Check that your name and matching web address are available before you print anything.

Plan your basic identity: logo, cards, website, and any signs. They do not need to be fancy. They do need to be consistent. Resources like this corporate identity guide, this article on business cards, and this guide to business signs can help.

People will search for you online first, so plan a simple website. This website planning guide can keep that project under control.

  • Naming steps:
    • Brainstorm clear names that show you handle glass or windshields.
    • Check name availability with your state.
    • Check domain name and social media handle availability.
  • Brand basics:
    • Simple logo that works on a vehicle, website, and clothing.
    • Branded business cards with your key contact details.
    • Basic sign if you have a physical shop.
  • Online presence:
    • One clear website with services, service area, hours, and contact details.
    • Profiles on major search and map platforms.
    • Photos that show real work and real results.

Set Your Pricing, Offers, and Payment Methods

Pricing is not guesswork. You need to cover costs, pay yourself, and stay competitive. That means understanding your numbers and the value of your time.

Look at what others charge for chip repair, small cracks, mobile service, and add-ons. Then use a structured approach like the one in this pricing guide to set your own rates.

Write your prices down before you start taking calls. It helps you stay consistent under pressure.

  • Price elements:
    • Base price for one chip repair.
    • Additional charge per extra chip.
    • Different rates for small cracks within safe limits.
    • Trip fee for longer distances if you offer mobile service.
    • Rates for extras such as headlight restoration.
  • Payment methods:
    • Cash and cards.
    • Online payments.
    • Invoicing for fleet and dealer clients.
  • Write simple price sheets you can show to customers and attach to quotes.

Line Up Suppliers, Partners, and Professional Help

Your work depends on reliable supplies and strong relationships. Choose suppliers for repair kits, resins, safety gear, and cleaning products who can deliver consistent quality.

Think beyond materials. Partners such as dealers, used car lots, car washes, and fleet managers can send you a steady stream of work if you serve them well.

At the same time, build support on the professional side so you are not alone with complex decisions.

  • Suppliers:
    • Windshield repair system manufacturers and distributors.
    • Resin and consumable suppliers.
    • Equipment and tool vendors.
    • Safety and protective gear providers.
  • Business partners:
    • Local used car dealers and lots.
    • Fleet and rental vehicle operators.
    • Car washes and detail shops.
  • Professional help:
    • Accountant or bookkeeper.
    • Lawyer familiar with small business and automotive matters.
    • Insurance broker who understands auto-related risks.
    • Advisors as described in this team of advisors guide.

Plan Your Physical or Mobile Setup

Whether you choose mobile, a shop, or both, layout matters. You want a safe, efficient flow so you are not wasting time looking for tools or working in unsafe spots.

For a shop, plan how vehicles enter, where they park, and where customers wait. For a mobile setup, design your vehicle storage so everything has a place and stays secure while you drive.

If layout is not your strength, you can hire help. A mechanic, shop planner, or experienced owner can review your plan and point out risks you missed.

  • Shop layout:
    • Clear entry and exit for vehicles.
    • Dedicated bay with good lighting and ventilation.
    • Safe storage for chemicals and consumables.
    • Simple, clean waiting area if you accept walk-in customers.
  • Mobile setup:
    • Secure mounts and bins for tools and resins.
    • Clear zones for safety gear and waste containers.
    • Exterior branding that clearly shows your services and contact information.
  • Safety:
    • Fire extinguisher and first aid kit accessible.
    • Clear paths with no trip hazards.
    • Procedures for chemical spills and glass cleanup.

Build Your Systems, Paperwork, and Software

Systems do not need to be complex, but they need to exist before you open. You will handle estimates, customer approvals, repairs, invoices, payments, and records.

Some states have specific rules for automotive repair invoices and records. Check those rules while you design your forms and software setup.

Think in simple, repeatable steps. Every job should follow the same pattern from first contact to final payment.

  • Documents and forms:
    • Estimate and work authorization forms.
    • Repair checklists.
    • Invoice templates for retail and fleet customers.
    • Safety and incident report forms.
  • Software:
    • Accounting system for income and expenses.
    • Scheduling and routing tools.
    • Customer list with basic history of work done.
    • Payment processing tools that work in the field.
  • File storage:
    • Organized digital folders for invoices and receipts.
    • Backup system so you do not lose records.

Get Ready to Market Your Services

Marketing is not an afterthought. If people do not know you exist, your skills do not matter. Plan how you will reach your first customers before you launch.

Mix online tools with local relationships. Your website, search listings, and cards help people find you. Your relationships with dealers, fleets, and local businesses bring repeat work.

If you plan a shop with walk-in customers, you can use ideas from this guide on getting customers through the door. For launch events, these grand opening ideas can help.

  • Marketing basics:
    • Simple website as explained in this website planning guide.
    • Business cards you can hand out at every job.
    • Branded uniforms or shirts for a professional look.
  • Local outreach:
    • Visit used car lots, dealers, and fleets with a short introduction and price sheet.
    • Leave cards at related businesses such as detailers and car washes.
    • Ask early customers for testimonials once they are happy with your work.
  • Online presence:
    • Claim and complete profiles on major search and map platforms.
    • Post clear photos of real repairs you have done.
    • Make it easy to call, text, or book online.

Picture a Day in Your Life Before You Launch

Before you commit, picture a real workday. This is not about dreaming. It is about checking if the daily grind fits you. Use what you learned from existing owners and your own research.

Imagine yourself driving to the first job, working in heat or cold, explaining repairs, scraping resin, and handling paperwork at night. If you cannot see yourself doing that with care, this may not be your business.

It is better to find that out now than after you invest your savings.

  • A sample day might include:
    • Morning: check messages, confirm bookings, plan your route, load your vehicle.
    • Mid-morning: repair several chips at a workplace car park and handle payments.
    • Afternoon: visit a used car lot to inspect and repair several vehicles.
    • Late afternoon: emergency repair for a new customer with a fresh chip.
    • Evening: update records, reconcile payments, restock your kit, and plan tomorrow.
  • So ask yourself:
    • Can you keep your standards high at the last job of the day?
    • Are you willing to do both the repairs and the paperwork until you can hire help?

Pre-Launch Checklist and Final Self-Check

Now pull everything together. A simple checklist will help you see what is done and what still needs work. Do not rush this stage. Opening too soon with gaps in licenses, insurance, or skills can cause expensive problems.

Once you complete the checklist, step back and review why you chose this business. Revisit the questions in Points to Consider Before Starting Your Business and How Passion Affects Your Business. Make sure the reasons still hold.

If you want one more filter before you decide, go back to the inside look guide and check whether you have done enough real-world digging. The goal is not perfection. The goal is to start prepared.

  • Pre-opening checklist:
    • You understand what owning this business means for your time, money, and family.
    • You have spoken with at least one owner outside your area.
    • You chose a business model and scale that match your resources.
    • You listed and priced your essential equipment and supplies.
    • You estimated startup and monthly costs and tested them against your cash and funding.
    • You chose a location or base and checked zoning and permits.
    • You handled registrations, licenses, and tax accounts needed to open.
    • You arranged core insurance coverage.
    • You wrote a simple business plan and used it to guide your decisions.
    • You set up a business bank account.
    • You chose a name, brand elements, and created at least a basic website.
    • You set your pricing and payment methods.
    • You lined up suppliers, partners, and professional advisors.
    • You organized your shop or vehicle, systems, and paperwork.
    • You created a basic marketing plan for your first three months.
  • Final questions:
    • Are you starting this business for the right reasons, not just to escape something?
    • Can you commit to doing the work even when it is hard, not just when it is interesting?
    • If the answer is yes, your next step is simple: choose one open item on the list and complete it today.

101 Tips for Running Your Windshield Repair Business

Running a windshield repair business is more than learning how to fix chips and cracks; you are managing safety, schedules, and customers every day.

These tips give you practical actions you can test, keep, or adjust as your shop or mobile service grows. Use them as a checklist to build strong habits instead of guessing your way forward.

So as you read, ask yourself which tips you will act on this week, not someday.

What to Do Before Starting

  1. Write down why you want a windshield repair business and be honest about whether you want the work itself or just want to escape your current job.
  2. Talk with at least two windshield repair owners in other cities and ask them what surprised them most in their first year.
  3. Spend a day riding along or observing a working technician so you see the physical demands and pace before you invest.
  4. Estimate local demand by looking at vehicle counts, commuting routes, weather conditions, and how often you see chipped glass around you.
  5. List every business that already offers windshield repair or glass services in your area and note what they do well and where they are weak.
  6. Check state and local rules for automotive repair businesses, business registration, sales tax, and home-based operations before you buy any gear.
  7. Decide if you will start as mobile, shop-based, or a hybrid, because this choice affects your equipment, location, and startup budget.
  8. Create a simple startup budget that includes tools, vehicle costs, training, licenses, insurance, marketing, and at least a few months of operating expenses.
  9. Decide how you will fund your launch, whether from savings, a small loan, a line of credit, or support from family, and set limits so you do not overextend.
  10. Choose a legal structure that fits your risk tolerance and growth plans, and talk with a tax or legal professional if you do not understand the trade-offs.
  11. Line up a basic support team that can include an accountant, lawyer, and insurance broker so you have experts to call before problems grow.
  12. Decide how many hours per week you can realistically commit to the business, including evenings and weekends, and check that your family agrees.

What Successful Windshield Repair Business Owners Do

  1. Follow recognized windshield repair standards so they know when a repair is appropriate and when a job should be referred for full replacement.
  2. Use the same repair process every time, from inspection to curing, so results are consistent and easier to train as the business grows.
  3. Set aside time for practice and advanced training on new tools and glass types instead of assuming early skills will always be enough.
  4. Keep tools, resins, and safety gear organized in the shop or vehicle so they never waste time hunting for equipment at a job site.
  5. Track key numbers such as jobs per day, average invoice, repeat customers, and referral sources to see what is working.
  6. Treat fleet accounts and dealers as long-term partners, not just transactions, by being reliable with schedules, paperwork, and quality.
  7. Plan their day to group jobs by area so they spend more time repairing and less time driving back and forth across town.
  8. Use checklists for opening, closing, and repair steps so nothing important depends on memory alone.
  9. Protect their reputation by turning down work that is unsafe or outside accepted standards instead of chasing every possible sale.
  10. Delegate or outsource tasks like bookkeeping, design, or complex legal work when that gives better results than doing everything alone.

Running the Business (Operations, Staffing, SOPs)

  1. Start each day by reviewing the schedule, job details, and routes so you know where you are going and what each job needs.
  2. Confirm appointments by call or text and give customers a realistic arrival window so they are ready when you show up.
  3. Use a standard inspection form for every vehicle to record damage size, location, and any pre-existing issues before you begin work.
  4. Keep a running stock list for resins, curing film, blades, and cleaners, and reorder before you hit your minimum levels.
  5. Store resins and chemicals in cool, shaded areas and follow label directions so they cure and bond the way they were designed to.
  6. Write step-by-step procedures for tasks like chip repair, small crack repair, tool cleaning, and end-of-day cleanup so anyone can follow them.
  7. Use simple scheduling or field service software or a shared calendar to avoid double-booking or forgetting appointments.
  8. Define clear roles if you have staff so everyone knows who handles scheduling, repairs, customer calls, and inventory.
  9. Train employees on safe chemical handling, hazard signs, and protective gear so they understand their responsibilities under safety rules.
  10. Schedule time each week to clean and inspect your tools, curing lights, hoses, and vehicle so you catch problems early.
  11. Maintain a separate business bank account and transfer money for taxes on a regular schedule so you are not surprised later.
  12. Set up a straightforward filing system, digital or paper, for invoices, estimates, insurance forms, and photos of completed work.
  13. Reserve a block of time at the end of each day for invoicing, follow-up messages, supply checks, and schedule changes.
  14. Cross-train staff on basic tasks such as answering calls or restocking the van so work does not stop when one person is away.
  15. Create a simple plan for handling after-hours or emergency requests, including pricing and when you will and will not respond.
  16. Write a weather policy that explains when heat, cold, or rain make a repair unsafe or low quality, and how you will reschedule.
  17. Hold a short weekly review to discuss what went well, what failed, and which procedures need adjusting.
  18. Prepare written steps for accidents, injuries, or damage claims, including who documents the event and who contacts insurance or legal help.

What to Know About the Industry (Rules, Seasons, Supply, Risks)

  1. Learn the difference between laminated and tempered glass so you know which pieces can be repaired and which must be replaced.
  2. Study industry repair standards that define acceptable damage size and location so you are not guessing when you say yes or no to a job.
  3. Understand how advanced driver assistance system sensors and cameras interact with windshields so you know when calibration is needed after replacement.
  4. Check whether your state treats windshield work as an automotive repair activity that requires special registration or signage at your location.
  5. Know that safety agencies expect hazard communication and protective measures when employees work with resins, solvents, and cleaners.
  6. Recognize that some chemical products and contaminated materials may be regulated as hazardous waste and must be stored and disposed of correctly.
  7. Expect seasonality, because factors like temperature swings, gravel use, and storms can change how many chips and cracks show up in your area.
  8. Identify more than one supplier for resins, tools, and safety gear so a shortage or shipping problem does not shut you down.

Marketing (Local, Digital, Offers, Community)

  1. Create a simple website that clearly states what you do, where you work, your hours, and how customers can reach you.
  2. Set up and complete your business profile on major search and map platforms so local drivers can find you when they search for windshield repair.
  3. Use the same business name, address, and phone number everywhere online so search engines and customers see a consistent identity.
  4. Ask satisfied customers to post honest reviews and explain step by step how they can do it while the job is still fresh in their mind.
  5. Take clear before-and-after photos of repairs, with customer consent, and use them to show real results instead of stock images.
  6. Prepare a short, clear rate sheet that you can hand to used car lots and dealers when you introduce yourself in person.
  7. Offer on-site repair days to fleets and delivery companies so they can fix multiple vehicles at once with minimal downtime.
  8. Leave neatly designed cards or hangers in parking areas where you see many vehicles with visible chips or cracks.
  9. Sponsor targeted local events, such as driving safety programs or car shows, to put your name in front of people who care about their vehicles.
  10. Build referral partnerships with body shops, detailers, tire shops, and car washes by sending them work in return when it fits.
  11. Use simple referral rewards such as discounts on future repairs or small thank-you gifts rather than cutting your prices across the board.
  12. Test local online ads only after you know your average sale value and closing rate, so you can see whether the ad spend makes sense.
  13. Track every call or message back to its source so you know whether your website, signs, referrals, or ads are bringing real jobs.
  14. Use readable branding on your service vehicle, including your name and a short description like “mobile windshield repair,” so people know what you do at a glance.
  15. Send appointment reminders by text or email and include instructions on where customers should park or how to have the vehicle ready.

Dealing with Customers (Trust, Education, Retention)

  1. Explain in plain language that a proper repair improves strength and appearance but may not make the damage completely invisible.
  2. Walk customers around their vehicle and point out the damage from inside and outside so you both agree on what needs attention.
  3. Get clear consent, on paper or digitally, for drilling, resin injection, and any work that might slightly change the appearance of the glass.
  4. Use simple terms instead of technical jargon when describing your process, and invite questions so customers feel informed, not talked down to.
  5. Offer a brief overview of what you are doing during the repair so customers see the value behind what might look like a quick job.
  6. Arrive on time whenever possible and contact the customer right away if traffic or earlier jobs push you behind schedule.
  7. Explain how weather can affect repair quality and be upfront when you recommend rescheduling because conditions are not suitable.
  8. Send a short follow-up message after each job to thank the customer and ask if the repair looks and performs as expected.
  9. Keep a record of each repair, including date, location on the windshield, and materials used, so you can respond accurately to later questions.
  10. Give repeat customers an easy way to contact you directly, such as a dedicated cell number or email, so they feel like valued clients, not ticket numbers.

Customer Service (Policies, Guarantees, Feedback)

  1. Write a clear service guarantee that explains what you stand behind, for how long, and what customers can expect if something goes wrong.
  2. Spell out your policy for cracks that spread after repair so staff can explain it the same way every time and customers know what will happen.
  3. Use a simple form to record complaints or concerns, including photos and job details, so you can respond based on facts rather than memory.
  4. Train everyone who deals with customers to listen fully before they respond, especially when a customer is angry or worried.
  5. Review complaint records regularly to spot patterns, such as a certain type of repair that fails more often or scheduling issues at certain times of day.
  6. Offer realistic options for resolving problems, such as redoing the repair, crediting part of the fee toward replacement, or refunding when appropriate.
  7. Thank customers who take the time to give you feedback, positive or negative, because they are helping you improve the business.
  8. Set a recurring date to review and update your guarantees and customer service policies so they match your current costs, volume, and risk.

Sustainability (Waste, Sourcing, Long-Term)

  1. Collect glass shards, used blades, and contaminated materials in dedicated containers and follow local rules for safe disposal.
  2. Ask suppliers which resins, cleaners, and consumables have lower environmental impact while still meeting safety and performance standards.
  3. Inspect storage areas regularly for leaks from resin bottles and chemical containers and fix issues before they reach drains or soil.
  4. Train staff on how to handle spills, including who they notify, which absorbent materials to use, and how to dispose of waste properly.
  5. Plan daily routes to cut unnecessary driving, which saves fuel, reduces wear on your vehicle, and lowers your operating costs.
  6. Keep up with maintenance on your tools and vehicles so they last longer and you are not replacing expensive equipment more often than needed.

Staying Informed (Trends, Sources, Cadence)

  1. Review updates to windshield repair standards on a regular schedule so your decisions on what to repair and what to decline stay aligned with current guidance.
  2. Join at least one trade association or online community focused on auto glass so you hear about new tools, materials, and best practices early.
  3. Monitor safety and environmental rule changes that affect small automotive shops so you can adjust procedures before an inspection or citation.
  4. Attend training events, trade shows, or manufacturer webinars at least once a year to refresh skills and learn better techniques.
  5. Use local small business support centers or similar organizations to stay current on business topics like pricing, hiring, and cash flow.

Adapting to Change (Seasonality, Shocks, Competition, Tech)

  1. Track your monthly job count for at least a year so you can see high and low periods and plan staffing and spending around those patterns.
  2. Use slower months to catch up on training, refine procedures, refresh your website, and service your tools and vehicles.
  3. Watch how many vehicles you work on have advanced driver assistance system features and decide whether to build partnerships for calibration work.
  4. Pay attention to new competitors, pop-up discounters, and national chains entering your area and focus on what you can do better, not just cheaper.
  5. Build a modest cash reserve so you can ride out sudden drops in work caused by weather changes, road projects, or economic shifts.
  6. Review your mix of services each year and consider adding, refining, or removing offerings based on actual demand and profitability.

What Not to Do

  1. Do not agree to repair damage that falls outside recognized standards for size or location just because a customer insists or you want the sale.
  2. Do not ignore safety data sheets or skip protective equipment when working with resins and cleaners, even if the job feels routine.
  3. Do not blend personal and business money or put off tax filings, because catching up later is costly, stressful, and can threaten the business.

 

 

Sources: U.S. Small Business Administration, Internal Revenue Service, Occupational Safety and Health Administration, U.S. Environmental Protection Agency, Auto Glass Safety Council, ROLAGS, America’s SBDC, Centers for Disease Control and Prevention, NAICS Association, California Bureau of Automotive Repair, Federation of Tax Administrators, U.S. Census Bureau