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Acey Gaspard

Founder of A Touch of Business with years of experience holding management positions and running various businesses. Acey shares experience through various articles and with various authors to bring you a unique collection of articles related to managing and running a business.

A Retail Story on Why Small Visual Details Make or Break Customer Confidence

July 21, 2025June 15, 2025 by Acey Gaspard
Watercolor of an ice cream shop employee at a clean counter with a yellow sticky note on the shelf.

A retail customer experience story that reveals how minor visual flaws can harm even the best-designed small businesses.

Categories Lessons

Escalate Problems Like a Leader: A Story from the Studio Floor

July 21, 2025June 14, 2025 by Acey Gaspard
Focused music producer adjusting mixing console in studio, watercolor style.

A mixing console failure turned into a career-defining moment when Jake brought strategy, not stress, to his manager. Learn how you can do the same.

Categories Lessons

How to Stay Productive During Repetitive Tasks

September 20, 2025June 14, 2025 by Acey Gaspard
Watercolor painting of a young woman working intently on a laptop at a desk with charts and documents.

Discover how a simple micro-break strategy helped one professional stay sharp and productive during tedious work. Practical advice you can apply today.

Categories Lessons

How One Interior Designer Grew Faster by Doing Less

September 20, 2025June 13, 2025 by Acey Gaspard
Watercolor illustration of a design team reviewing eco-friendly materials and digital renovation plans.

Danielle’s story shows how saying no can lead to real growth. This business case explores how focus, values, and specialization turned burnout into momentum.

Categories Lessons

Reading Eye Movement Cues in Client Meetings: What They’re Really Telling You

September 20, 2025June 12, 2025 by Acey Gaspard
Businesswoman glancing down during financial discussion while advisor observes nonverbal cues attentively.

Discover how small shifts in eye movement can expose hidden emotions and help you navigate sensitive business conversations with more confidence.

Categories Lessons

A Lesson in Data Accuracy, Verification, and Safeguards

September 20, 2025June 11, 2025 by Acey Gaspard
Artistic boardroom scene illustrates the professional fallout.

A story of how one reporting error sparked system-wide change—and the three key lessons every analyst should know about data validation.

Categories Lessons

From Insight to Oversight: Blinded by Experience

September 20, 2025June 10, 2025 by Acey Gaspard
Watercolor of a diverse team questioning a strategy presentation in a meeting room.

A real-world leadership breakdown reveals how decision-making bias forms—and the tools smart organizations use to fight back with clarity and objectivity.

Categories Lessons

When Big Clients Cross the Line: A Guide to Setting Boundaries

September 20, 2025June 9, 2025 by Acey Gaspard
Two professionals shaking hands over a contract outlining scope, timeline, and fees on a wooden desk.

Discover how one business owner saved her reputation—and her cash flow—by pushing back on a major client. Learn when to say no, how to rewrite contracts, and how to command respect in your business.

Categories Lessons

How Misleading Website Traffic Nearly Ruined a Small Business

September 20, 2025June 3, 2025 by Acey Gaspard
Watercolor painting of a man at a desk viewing analytics on a computer screen.

John thought his camping store was finally taking off—until he learned the spike in traffic was a bot-fueled illusion. Here’s what it almost cost him.

Categories Lessons

Business Partnership Decisions: Avoid Regret With Future Thinking

July 18, 2025June 2, 2025 by Acey Gaspard
Watercolor of a fishing store owner helping a father and son choose a fishing rod.

Discover how a small business owner avoided a high-risk partnership by imagining his future self. Learn practical tips to apply hindsight-style thinking for smarter decisions.

Categories Lessons
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