How To Start A Jigsaw Puzzle Business

Someone holding a piece of a jigsaw puzzle

Main Sections In This Post
Steps To Starting A Jigsaw Puzzle Business
Points to Consider
Knowledge Is Power
Featured Video

In this post, you’ll find a step-by-step guide to starting a jigsaw puzzle business.

In addition, we will give you an overview of what you can expect from operating a jigsaw puzzle business and help you make better decisions and gain clarity.

You can access the latest resources in our “Knowledge Is Power” section, which can be used during the startup phase and once your jigsaw puzzle business is fully operational.

There is an abundance of information available to explore. If you like this post, consider sharing it with others and bookmarking it for future reference.

Let’s get started with the steps.


The Steps to Start Your Jigsaw Puzzle Business

Below are the steps to starting a jigsaw puzzle business.

Each step is linked to a specific section, allowing you to jump to your desired section or scroll to follow the steps in order.

  1. An Overview of What You’re Getting Into
  2. Jigsaw Puzzle Business Overview
  3. Researching Your Jigsaw Puzzle Business
  4. Looking at Financials
  5. Creating Your Mission Statement
  6. Creating A Unique Selling Proposition (USP)
  7. Choose a Jigsaw Puzzle Business Name
  8. Register Your Company
  9. Create Your Corporate Identity
  10. Writing a Business Plan
  11. Banking Considerations
  12. Getting the Funds for Your Operation
  13. Software Setup
  14. Business Insurance Considerations
  15. Supplier and Service Provider Considerations
  16. Setting Your Prices
  17. Physical Setup
  18. Creating a Website
  19. Create an External Support Team
  20. Hiring Employees
  21. Getting Customers Through the Door

1. An Overview of What You’re Getting Into

a. ) Owning and Operating Your Own Business

Owning and operating your own business is a significant endeavor that comes with distinct responsibilities and challenges.

Unlike traditional employment, where you have set working hours and specific tasks, running a business demands flexibility and adaptability.

Here are some key points to consider:

  • Responsibility: As a business owner, you’re responsible for every aspect of your jigsaw puzzle business, from product development and marketing to finances and customer service.
  • Work Hours: Expect irregular and often long work hours, especially in the initial stages of your business. You may need to invest substantial time and effort to establish and grow your venture.
  • Problem Solving: While a job may allow you to escalate issues to a manager or supervisor, as a business owner, you must tackle problems head-on and find solutions independently.
  • Decision-Making: You’ll be making critical decisions daily, affecting the direction and success of your business. It’s essential to be confident in your choices.
  • Financial Responsibility: Managing the finances of your business, including budgeting, cash flow, and taxes, is crucial for sustainability.
  • Risk and Reward: Entrepreneurship comes with risks, but it also offers the potential for greater financial rewards and personal fulfillment.

Before venturing into a jigsaw puzzle business, thoroughly evaluate your readiness for entrepreneurship.

It’s essential to have a clear understanding of the challenges and rewards associated with owning and operating a business.

See the Considerations Before You Start Your Business to identify points for a new business owner.

b.) Pros and Cons of Owning a Business

Every business venture comes with its own set of advantages and disadvantages.

While the prospect of owning a jigsaw puzzle business can be appealing, it’s crucial to have a realistic understanding of both the benefits and challenges:


  • Independence: You have full control over your business’s operations and decisions.
  • Profit Potential: Successful jigsaw puzzle businesses can yield substantial profits and long-term growth.
  • Passion: If you have a genuine love for puzzles, this business can be a fulfilling pursuit.
  • Creativity: You can design and offer unique puzzle products, showcasing your creativity.


  • Risk: Entrepreneurship involves financial and operational risks, and not all businesses succeed.
  • Workload: Expect long hours and hard work, especially in the early stages.
  • Financial Uncertainty: Cash flow challenges and fluctuations in demand can affect your income.
  • Competition: The jigsaw puzzle market is competitive, requiring effective marketing and differentiation.
  • Operational Challenges: Managing inventory, logistics, and customer service can be complex.
  • Uncertain Market Trends: Consumer preferences and trends in puzzles may change over time.

By acknowledging these pros and cons, you can make informed decisions, plan effectively, and be better prepared to navigate the challenges that may arise in your jigsaw puzzle business.

For more, see Pros and Cons of Starting a Small Business.

c.) Passion, a Key Ingredient For Success

Passion is an invaluable asset when starting and operating a jigsaw puzzle business.

Here’s why it’s so crucial:

Driving Force:

Passion serves as your internal driving force, keeping you motivated and committed even when faced with challenges. It fuels your determination to overcome obstacles.

Problem Solving:

When you’re passionate about your business, you approach problems with a problem-solving mindset. Instead of giving up, you seek creative solutions to navigate challenges effectively.


Passion is what sustains your enthusiasm for the long term. Without it, you may lose interest or motivation when the initial excitement wanes.


Passionate business owners are often more authentic and genuine in their interactions with customers and employees. This authenticity can foster trust and loyalty.


Passion drives innovation and a desire to continually improve your products or services. It pushes you to stay updated with industry trends and offer unique, high-quality puzzles.

To determine your level of passion for your jigsaw puzzle business, consider the hypothetical scenario:

If you had endless wealth and no financial concerns, would you still choose to operate this business for free?

If your answer is a resounding “yes,” it reflects your true passion.

However, if your answer leans toward another pursuit, it may be worth exploring whether that path aligns better with your passions and goals.

In conclusion, passion is the foundation upon which successful jigsaw puzzle businesses are built.

It not only drives your business forward but also enhances your resilience, creativity, and authenticity in the pursuit of your entrepreneurial dreams.

For More, See How Passion Affects Your Business.

2. Gaining an Overview of Owning a Jigsaw Puzzle Business

Next, let’s discuss critical issues to give you an overview of what to expect from owning and running a jigsaw puzzle business.

Note: This section contains a lot of information for you to review. It will give you an overview of what to expect, and it’s worth spending time on this section.

a.) A Quick Overview of Owning a Jigsaw Puzzle Business

A jigsaw puzzle business revolves around the creation, production, and sale of jigsaw puzzles.

These puzzles typically consist of numerous interlocking pieces that, when correctly assembled, form a complete image or design.

Jigsaw puzzles are popular for entertainment, relaxation, and cognitive stimulation, making them a timeless and cherished pastime for people of all ages.

Day-to-Day Tasks in Managing a Jigsaw Puzzle Business:

Running a jigsaw puzzle business entails various day-to-day responsibilities and tasks.

Here’s a summary of what’s typically involved:

  • Design and Development: Create or source puzzle designs, select images or artwork, and determine puzzle sizes and piece counts.
  • Manufacturing: Coordinate puzzle production, including cutting pieces, quality control, and packaging.
  • Inventory Management: Monitor and manage puzzle inventory, ensuring an adequate supply of various designs and difficulty levels.
  • Sales and Marketing: Promote puzzles through online and offline channels, including e-commerce websites, social media, retail partnerships, and advertising.
  • Customer Service: Address customer inquiries, provide assistance, and manage returns or exchanges.
  • Order Fulfillment: Process and ship orders promptly, ensuring customers receive their puzzles in excellent condition.
  • Quality Control: Maintain rigorous quality standards to deliver puzzles with precise cuts and vibrant images.
  • Research and Trends: Stay updated on industry trends, customer preferences, and emerging puzzle themes.
  • Financial Management: Handle budgeting, pricing strategies, and financial tracking to ensure profitability.
  • Online Presence: Maintain an engaging online presence, including a user-friendly website, e-commerce platform, and social media profiles.
  • Collaborations: Explore collaborations with artists, designers, or brands to offer unique puzzle collections.
  • Feedback and Improvement: Gather customer feedback and reviews to enhance product quality and customer satisfaction.
  • Shipping and Logistics: Manage shipping logistics efficiently to minimize delivery times and costs.
  • Legal and Compliance: Ensure compliance with local and national business regulations, including licensing and tax requirements.
  • Innovation: Continuously innovate by introducing new puzzle concepts, materials, or packaging options.
  • Networking: Build relationships within the puzzle industry and participate in relevant trade shows or events.

Running a successful jigsaw puzzle business demands a combination of creative design, effective marketing, meticulous quality control, and customer-focused operations.

Staying attuned to market trends and customer preferences while maintaining a commitment to excellence is key to long-term success in this unique and rewarding industry.

b.) Jigsaw Puzzle Business Models

Types of Setups and Business Models for a Jigsaw Puzzle Business:

When establishing a jigsaw puzzle business, you have various setups and business models to choose from, depending on your goals, resources, and target market.

Here are some common options:

Online-Only Retailer:

  • Operate exclusively through e-commerce platforms and websites.
  • Reach a global audience without the need for a physical storefront.
  • Focus on a wide variety of puzzle designs and themes to cater to diverse customer preferences.

Brick-and-Mortar Store:

  • Establish a physical retail location where customers can browse and purchase puzzles in person.
  • Offer personalized assistance and create an immersive shopping experience.
  • Host puzzle-related events, workshops, and community gatherings.

Hybrid Model:

  • Combine online sales with a physical store presence.
  • Use the physical store for customer engagement, events, and local marketing.
  • Offer an extended range of products through online channels.

Subscription Box Service:

  • Curate and deliver monthly or quarterly puzzle subscription boxes to subscribers.
  • Focus on providing themed puzzles, exclusive designs, or added puzzle-related merchandise.
  • Build a loyal customer base through recurring revenue.

Custom Puzzle Design:

  • Specialize in creating personalized or custom jigsaw puzzles for individuals or businesses.
  • Offer options for customers to submit their images or artwork for puzzle creation.
  • Emphasize high-quality craftsmanship and attention to detail.

Educational Puzzles:

  • Develop puzzles designed for educational purposes, such as teaching geography, history, or scientific concepts.
  • Target schools, educators, and parents looking for learning tools.
  • Align puzzles with curriculum standards.

Artisanal Puzzles:

  • Craft premium, artisanal puzzles with hand-cut pieces and unique designs.
  • Position your business as a provider of luxury and collectible puzzles.
  • Attract puzzle enthusiasts seeking exquisite, one-of-a-kind creations.

Niche Market Focus:

  • Concentrate on a specific niche or theme, such as wildlife, vintage art, or 3D puzzles.
  • Build a devoted customer base by offering a curated selection of puzzles within your chosen niche.
  • Tailor your marketing and products to cater to enthusiasts within that niche.

Choosing a suitable business model from the beginning is crucial, as switching your model later is more challenging. Focusing on a niche allows you to adapt your products and services to a specific group of customers.

Consider becoming a specialist instead of trying to be a business that offers everything to everyone.

Identifying a business model that feels right to you is essential and can give you a better chance of succeeding.

c.) Challenges You Could Face When Starting and Operating a Jigsaw Puzzle Business

Challenges During the Startup Phase:

Starting a jigsaw puzzle business can be a rewarding endeavor, but it comes with its share of challenges, especially during the initial stages.

Here are some common hurdles entrepreneurs may face:

Market Research and Competition:

  • Identifying a profitable niche and understanding customer preferences can be challenging.
  • Competing with established puzzle brands and understanding market trends requires thorough research.

Sourcing Quality Puzzles:

  • Finding reliable suppliers or manufacturers who offer high-quality puzzles is crucial.
  • Ensuring puzzle materials, printing, and cutting meet quality standards can be time-consuming.

Inventory Management:

  • Balancing inventory levels to meet demand without overstocking or understocking puzzles can be tricky.
  • Managing storage space efficiently, especially if operating from a physical store, is essential.

E-commerce Setup:

  • Developing a user-friendly and secure e-commerce website requires technical expertise.
  • Handling online payments, shipping logistics, and website maintenance can be overwhelming.

Marketing and Branding:

  • Building brand awareness and attracting customers in a competitive market is a continuous effort.
  • Crafting effective marketing strategies and managing advertising budgets can pose challenges.

Financial Constraints:

  • Securing startup capital and managing initial expenses can be stressful.
  • Maintaining a positive cash flow while waiting for sales to pick up is crucial.

Regulatory Compliance:

  • Understanding and complying with local, state, and federal regulations, including licenses and permits, is essential.
  • Navigating tax obligations, especially for an e-commerce business with customers in multiple locations, can be complex.

Challenges During Operation:

Once a jigsaw puzzle business is up and running, additional challenges may emerge:

Seasonal Fluctuations:

  • Puzzles may experience seasonal demand variations, such as increased sales during holidays or colder months.
  • Managing inventory to meet peak seasons while avoiding overstocking during off-peak periods can be challenging.

Customer Satisfaction:

  • Maintaining a high level of customer satisfaction, addressing inquiries, and resolving issues promptly is essential.
  • Meeting customer expectations regarding product quality and shipping times is an ongoing concern.

Competition and Innovation:

  • Staying competitive in a dynamic market by introducing new puzzle designs and themes requires creativity.
  • Monitoring competitors and adapting to changing industry trends is necessary.

Operational Efficiency:

  • Streamlining day-to-day operations, including order processing and shipping, is critical for cost-effective management.
  • Ensuring a smooth workflow between online and physical sales channels, if applicable, can be complex.

Staffing and Training:

  • Hiring and training employees, if necessary, to maintain customer service levels and assist with tasks can be challenging.
  • Ensuring staff adheres to quality control standards is important.

Economic Factors:

  • Economic downturns or unforeseen events like the COVID-19 pandemic can impact consumer spending and supply chain disruptions.
  • Adapting to economic fluctuations and maintaining financial stability is vital.

Navigating these challenges during both the startup and operational phases requires resilience, adaptability, and a strategic approach to business management.

It’s essential for business owners to stay informed, seek mentorship or professional guidance when needed, and continuously assess and adjust their strategies.

d.) Questions You Need to Consider for Your Jigsaw Puzzle Business

When contemplating the launch of a jigsaw puzzle business, addressing critical questions is essential to prepare for the challenges and decisions ahead.

These questions provide valuable insights and guide your business planning:

Business Model:

Determine the type of jigsaw puzzle business model you wish to pursue, whether it’s retail, e-commerce, custom puzzles, or a combination.

Skills and Management:

Assess your skills and competencies in managing and operating a jigsaw puzzle business. Consider whether you possess the necessary expertise or if further training is required.

Solo or Team:

Decide whether you will manage the business independently or hire employees to assist you in various aspects of operations.

Ownership vs. Management:

Clarify your role as the owner – will you actively manage the business, or do you plan to hire a manager to oversee daily operations?

Target Audience:

Define your target customers, understanding their preferences and demographics.


Conduct thorough market research to identify your competitors and understand their strengths and weaknesses.

Customer Retention:

Develop strategies to ensure customer loyalty and repeat business.

Partners and Investors:

Consider whether you seek partnerships or investment opportunities to support your business growth.


Explore financing options and determine how you will cover your startup costs and initial expenses.

Profitability Timeline:

Estimate the time it will take for your business to become profitable, considering factors such as overhead costs and revenue generation.

Financial Support:

Plan how you will sustain yourself during the early stages when profitability may be limited.


Define the range of products and services your jigsaw puzzle business will provide.

Market Demand:

Conduct market research to validate the demand for your products and ensure they align with customer preferences.

Unique Selling Proposition:

Identify what sets your business apart from competitors and emphasize your unique value proposition.

Brand Positioning:

Determine whether you intend to position your jigsaw puzzle business as high-end, mid-range, or budget-friendly.


Addressing these questions comprehensively is a vital step in establishing a solid foundation for your jigsaw puzzle business.

It enables you to make informed decisions, develop effective strategies, and navigate the complexities of entrepreneurship more effectively.

3. Research

a.) Inside Information – Jigsaw Puzzle Business Research

Conduct Thorough Research:

Before taking any significant steps in starting your jigsaw puzzle business, comprehensive research is crucial. This research provides you with essential insights into the industry, market, and operations.

Here are key aspects to consider:

Quality Information:

Quality information is your most valuable asset when embarking on a new business venture. It empowers you to make informed decisions and understand the intricacies of your chosen industry.

Seek Guidance:

Experienced individuals in the jigsaw puzzle business are a valuable source of knowledge and insights. They can provide practical advice, share their experiences, and offer guidance based on their years of expertise.

Learning from Experts:

Spending time with experienced professionals in the industry can be an invaluable opportunity to learn from their knowledge and gain insights that you wouldn’t acquire otherwise.

Finding the Right Resources:

Discovering the right people to connect with and approach for advice is essential. To explore this further, refer to the article “An Inside Look Into the Business You Want To Start,” which offers valuable ideas and approaches for identifying and engaging with industry experts.

This article can guide you in establishing meaningful connections and accessing valuable insights for your jigsaw puzzle business venture.

b.) Demand, the Competition and Your Location

Understanding the Market for Your Jigsaw Puzzle Business:

Before venturing into the jigsaw puzzle business, it’s essential to gain a comprehensive understanding of your market.

Researching supply, demand, competition, and location factors can provide valuable insights into the viability of your business.

Here’s a closer look at each of these critical aspects:

Demand Assessment:

Determining the demand for your jigsaw puzzles is a foundational step. High-quality products at reasonable prices alone won’t guarantee success; there must be a substantial demand for your products.

Insufficient demand can lead to early closures and financial challenges.

Market Saturation Analysis:

Beyond demand, consider whether the market is saturated with similar products. Entering a saturated market can be challenging, as competitors already hold significant market share.

It’s essential to evaluate if your concept is unique enough to stand out or if competitors could easily replicate your idea.

Competitor Understanding:

A thorough understanding of your competitors is crucial. Assess their strengths, weaknesses, products, and market presence.

Consider ways to differentiate your business from existing competitors to carve a niche in the market.

Choosing the Right Location:

Selecting an appropriate location is vital. Balance factors like demand, competition, and affordability when choosing a location.

While a high-traffic area may offer exposure, ensure that the increased expenses won’t outweigh profits. For online business setups, analyze the competitiveness of keywords and potential shipping challenges, especially for international deliveries.

Online Business Considerations:

For online operations, keyword research is essential to drive search engine traffic. Ensure that people are searching for the products you offer.

Overcoming shipping challenges, such as cost and customs delays, is crucial. Exploring distribution partnerships in other countries can be a viable solution.

In summary, researching and understanding your market is critical to your jigsaw puzzle business’s success. Assess demand, market saturation, competition, location, and online business factors diligently.

A well-informed decision on these aspects can significantly impact the viability and profitability of your venture.

For more, see the Demand for Your Products and Services and Choosing The Best Location for Your Business.

c.) Target Audience

Understanding Your Target Audience:

Comprehending your target audience is paramount for your jigsaw puzzle business’s success.

Here are the benefits of this understanding:

  • Tailored products: Knowing your customers’ preferences allows you to customize products and services to meet their specific needs and desires.
  • Efficient Marketing: Targeted marketing efforts are more effective and cost-efficient than broad, generic campaigns.
  • Improved Customer Relations: Personalized interactions foster stronger relationships and customer loyalty.

Target Market Ideas:

Identifying potential customers for your jigsaw puzzle business can include:

  • Puzzle Enthusiasts
  • Families and Parents
  • Educational Institutions
  • Retirement Communities
  • Tourist Attractions
  • Gift Shoppers
  • Corporate Team-Building Events
  • Special Occasion Gifts
  • Hobbyists and Collectors

Understanding your diverse target audience can help you tailor your products and marketing strategies for maximum appeal and profitability.

4. Looking at Financials:

Understanding the numbers in your business and making good financial decisions are crucial factors in succeeding.

You will struggle to manage a successful operation without investing the time and effort necessary to understand and monitor the financials of your jigsaw puzzle business.

This section has a lot to cover, and these are critical steps in starting and operating your business.

The section is broken up into the following:

1. Start-up Cost:

In this step, we will look at the importance of getting accurate estimates and a simple list to help you understand what you might need.

2. Monthly Expenses:

Expenses must be monitored, or the operation could be jeopardized. A sample list of monthly expenses is provided, which can be used to generate ideas for your setup.

3. Profits:

To keep your doors open, you must generate enough profit to pay your bills, grow your business, and provide a personal income. There are a few points you will want to consider in this section.

4. Best Practices:

In addition to the above, we will examine a few best practices regarding your business’s financial aspects.

Let’s get started!

1. Start-Up Costs:

Startup Cost Estimation:

Accurately estimating your startup costs is vital for a successful jigsaw puzzle business launch. Here’s what you need to know:

Size, Location, and Setup:

Your costs depend on factors such as the size of your operation, chosen location, and business setup (online, brick-and-mortar, home-based). Each of these variables will influence your expenses.

Comprehensive List:

Start by creating a comprehensive list of everything you’ll need to start your business. Include items like equipment, inventory, marketing, licensing, permits, insurance, and any other necessary expenses.

Research and Pricing:

Research each item on your list to determine its cost. Be thorough in your research and gather accurate pricing information. Don’t forget to account for unexpected expenses that may arise during the startup process.

Business Model:

Your chosen business model plays a significant role in determining startup costs. Online businesses typically have lower setup costs compared to brick-and-mortar establishments.

Variance in Costs:

It’s important to note that there’s no one-size-fits-all estimate for startup costs in the jigsaw puzzle business. Costs can vary widely based on individual circumstances and choices.

Financial Viability:

Estimating your startup costs accurately is crucial to ensure your business is financially viable. Underestimating can lead to financial challenges, while overestimating may deter potential investors or lenders.


In summary, estimating startup costs requires meticulous research, a clear understanding of your business model, and thorough consideration of all potential expenses.

It’s a critical step in the planning process to determine the feasibility of your jigsaw puzzle business.

Sample Startup Cost For a Jigsaw Puzzle Business

The purpose of the list below is to focus on the items in the list more than the numbers because these are general samples, and your figures will be different.

  1. Business Registration and Licensing: $500 – $1,000
  2. Legal and Professional Fees: $2,000 – $3,500
  3. Business Insurance: $1,000 – $2,500
  4. Location Rent/Lease (if applicable): $5,000 – $8,000
  5. Renovation/Buildout Costs (if applicable): $10,000 – $15,000
  6. Utility Deposits and Setup: $500 – $1,500
  7. Equipment (cutting machines, packaging equipment): $5,000 – $10,000
  8. Initial Inventory (puzzle designs, materials): $2,500 – $5,000
  9. Website Development and Hosting: $2,000 – $3,500
  10. Marketing and Advertising: $3,000 – $5,000
  11. Packaging and Labeling Materials: $1,500 – $3,000
  12. Shipping and Delivery Setup: $1,500 – $3,000
  13. Office Supplies and Furniture: $2,000 – $4,000
  14. Computer Systems and Software: $3,000 – $5,000
  15. Employee Salaries (if hiring): $10,000 – $15,000
  16. Permits and Licenses: $1,000 – $2,000
  17. Accounting and Financial Software: $1,500 – $3,000
  18. Miscellaneous Expenses: $2,000 – $4,000

Total Estimated Startup Costs (Low): $48,000

Total Estimated Startup Costs (High): $90,500

Please note that these estimates will vary significantly based on specific location, business model, and individual choices.

It’s essential to conduct thorough research and obtain accurate pricing to create a precise startup budget for your jigsaw puzzle business.

For more, refer to our article on Estimating Startup Costs.

2. Monthly Operating Costs:

Managing Monthly Expenses for Your Jigsaw Puzzle Business:

Understanding and managing your monthly expenses is vital for the long-term success of your jigsaw puzzle business.

Here are some key considerations:

Staffing Costs: Whether you hire employees or work independently, labor costs can be a significant portion of your monthly expenses. Consider factors like salaries, benefits, and payroll taxes.

Location Expenses: The cost of your business location, whether it’s rent or mortgage payments, can vary based on the area’s desirability. High-traffic areas typically come with higher rent.

Marketing and Advertising: Marketing campaigns are essential for attracting and retaining customers. Allocate a portion of your monthly budget to advertising, social media marketing, and promotions.

Loan Payments: If you took out a business loan to cover startup costs, monthly loan payments will be a recurring expense. Ensure they fit within your budget.

Utilities: Utility bills for electricity, water, and internet are standard expenses. Efficiently managing energy usage can help lower these costs.

Operating Costs: These can encompass a wide range of expenses, including office supplies, maintenance, repairs, and insurance premiums.

Inventory: Regularly replenishing your puzzle inventory is essential. Keep track of your sales and reorder stock as needed to prevent shortages.

Accounting and Financial Services: Budget for accounting software, professional bookkeeping services, and tax-related expenses.

Miscellaneous Expenses: Unexpected costs can arise, so having a contingency fund for miscellaneous expenses is wise.

Loan Interest: If you have business loans, consider the monthly interest payments in your budget.

Taxes: Be prepared for quarterly or annual tax payments, including income tax and any applicable sales taxes.

Website Maintenance: If you have an online presence, budget for website hosting, maintenance, and potential updates.

Packaging and Shipping: If you offer online sales, factor in the cost of packaging materials and shipping fees.

Managing monthly expenses effectively involves balancing your income with these costs to ensure your business remains financially stable.

Regularly review your budget and look for opportunities to reduce expenses while maintaining the quality of your products and services. This financial discipline will contribute to your jigsaw puzzle business’s long-term success.

Sample list of estimated monthly expenses for a MID-sized jigsaw puzzle business

Again, the purpose of the list below is to focus on the items in the list more than the numbers. The numbers are a general idea, and your numbers will differ.

Monthly Expenses and Operating Costs for a Mid-sized Jigsaw Puzzle Business (USA):

  1. Staffing Costs:
    • Employee Salaries: $3,500 – $5,500
    • Payroll Taxes and Benefits: $1,000 – $1,800
  2. Location Expenses:
    • Rent or Mortgage: $2,000 – $3,500
    • Property Insurance: $100 – $300
    • Property Taxes: $250 – $500
  3. Marketing and Advertising:
    • Marketing Campaigns: $800 – $1,200
    • Social Media Advertising: $300 – $600
  4. Loan Payments:
    • Business Loan: $1,200 – $1,800
  5. Utilities:
    • Electricity: $300 – $600
    • Water and Sewer: $100 – $250
    • Internet and Phone: $100 – $200
  6. Operating Costs:
    • Office Supplies: $200 – $400
    • Maintenance and Repairs: $150 – $300
    • Insurance Premiums: $300 – $500
  7. Inventory:
    • Puzzle Stock Replenishment: $2,500 – $4,000
  8. Accounting and Financial Services:
    • Accounting Software: $50 – $100
    • Bookkeeping Services: $200 – $400
  9. Miscellaneous Expenses:
    • Contingency Fund: $500 – $1,000
  10. Loan Interest:
    • Business Loan Interest: $500 – $800
  11. Taxes:
    • Income Tax (quarterly): $1,200 – $2,000
    • Sales Tax (monthly): $500 – $800
  12. Website Maintenance:
    • Hosting and Updates: $100 – $200
  13. Packaging and Shipping:
    • Packaging Materials: $200 – $400
    • Shipping Fees: $400 – $800

Grand Total (Monthly Expenses and Operating Costs): Low Estimate: $12,200 High Estimate: $21,850

These estimates provide a range of monthly expenses and operating costs for a mid-sized jigsaw puzzle business in the USA. The actual figures may vary depending on location, business model, and specific circumstances.

It’s essential to regularly review and adjust your budget to maintain financial stability and support the growth of your business.

3. Considerations for Profits

Profit Considerations for Your Jigsaw Puzzle Business:

Profit Margin vs. Net Profit:

Profit margins are a common metric, but the net profit is what truly matters for your business’s financial health.

High sales with high overhead costs can result in a lower net profit. Understanding the balance between revenue and expenses is crucial.

Variable Factors:

Estimating your jigsaw puzzle business’s profit is challenging due to various variables.

Your business model, pricing strategy, overhead costs, and sales volume will all impact your net profit. Thorough research and planning are essential.

Positioning Matters:

Positioning your business as high-end or discount can affect your profit margin.

High-end products may offer higher profit margins per sale, but you may need to generate more sales to cover expenses.

On the other hand, discount operations might have lower margins but higher sales volumes.

Focus on the Big Picture:

Don’t fixate on individual sale profits without considering the overall sales needed to cover overhead costs.

Ensure that your profit per sale is sufficient to cover all expenses and leave room for growth, your salary, and potential bonuses.

Startup Phase vs. Operational Phase:

During the startup phase, profit estimates are based on projections and assumptions.

Once your business is operational, you’ll have real data to calculate actual profits.

You can refine your estimates by subtracting total revenue from total costs to determine your net profit.

Understanding Net Profit per Sale:

Complex calculations can help you determine net profit per sale by factoring in average sales volume.

This approach allows you to identify profitable products and services and focus your efforts accordingly.

Early Stage Challenges:

It’s important to note that profits can be lower in the early stages of operation as you fine-tune your processes and gather data. Be prepared for fluctuations and use this time to optimize your operations.


Estimating and managing profit in your jigsaw puzzle business is an ongoing process.

By considering all variables, monitoring financial performance, and adapting your strategies, you can work towards maximizing your net profit and ensuring the long-term success of your business.

For More, See Estimating Profitability and Revenue.

4. Financial Bests Practices:

Financial Best Practices for Your Jigsaw Puzzle Business:

Maintaining a Healthy Cash Flow:

Having a healthy cash flow is essential to access funds when needed, especially during slow seasons or emergencies.

It also allows you to take advantage of opportunities, such as significant cost-saving deals, that can facilitate business growth.

Unlike a steady job paycheck, business revenue and profits can fluctuate, so having reserves is crucial.

Cost Reduction Strategies:

Efficiently manage your costs without compromising customer service, quality, or productivity.

While investing in your business is necessary, avoid overspending in areas that don’t directly benefit your operations.

Keep a close eye on expenses and seek cost-effective solutions when possible.

Effective Financial Monitoring:

Tracking and recording your jigsaw puzzle business’s financial transactions are not only essential for tax and legal purposes but also for strategic decision-making.

Utilize financial reports and analysis to identify trends, spot potential issues, and monitor your business’s overall financial health.

For instance, a sudden drop in sales can be investigated promptly to determine its root cause, whether it’s market changes, product/service issues, or new competitors.

Proactive financial monitoring enables timely actions to address challenges.


Implementing sound financial practices is crucial for the success and sustainability of your jigsaw puzzle business.

Maintaining a healthy cash flow, cost reduction, and effective financial monitoring will contribute to your business’s resilience and ability to seize opportunities in a dynamic market environment.

5. Create Your Mission Statement

A mission statement is a succinct statement that outlines the core purpose and values of your jigsaw puzzle business. It serves as a guiding principle, helping you stay focused on your business’s primary objectives.

Here are a few examples of mission statements for a jigsaw puzzle business:

  • “Our mission is to bring joy, creativity, and a sense of accomplishment to puzzle enthusiasts of all ages by providing high-quality, engaging puzzles that challenge minds and inspire moments of togetherness.”
  • “At our jigsaw puzzle business, we are committed to fostering learning, critical thinking, and relaxation through our diverse selection of puzzles. Our mission is to be the go-to destination for puzzle lovers seeking top-notch quality and unmatched customer satisfaction.”
  • “We exist to make the world a better place one puzzle at a time. Our mission is to offer eco-friendly, sustainable puzzles that not only entertain but also promote environmental consciousness, making a positive impact on our planet.”
  • “As a family-owned jigsaw puzzle business, our mission is to create lasting memories for families and friends. We provide puzzles that strengthen bonds, encourage laughter, and spark moments of shared joy.”
  • “Our jigsaw puzzle business is dedicated to enhancing mental agility and problem-solving skills. Our mission is to offer an extensive range of puzzles that challenge minds, stimulate creativity, and provide hours of entertainment.”

Your mission statement should reflect the core values and goals of your business while resonating with your target audience.

It’s a valuable tool for communicating your business’s purpose and creating a sense of identity and direction.

For more, see How To Create a Mission Statement.

6. Creating A Unique Selling Proposition (USP)

A Unique Selling Proposition (USP) is a crucial element for differentiating your jigsaw puzzle business in a competitive market.

It helps you identify and communicate what makes your business unique and why customers should choose you.

Here are some examples of USPs for a jigsaw puzzle business:

  • Custom Puzzle Creations: Offer personalized jigsaw puzzles where customers can submit their photos or artwork to be turned into custom puzzles, creating a unique and sentimental gift option.
  • Premium Quality Materials: Emphasize the use of high-quality materials, such as thick, durable puzzle pieces, vivid printing, and attractive packaging, ensuring a superior puzzle experience.
  • Exclusive Artistic Designs: Collaborate with local artists or design your exclusive puzzle themes and artwork, offering customers puzzles they can’t find anywhere else.
  • Eco-Friendly Puzzles: Focus on sustainability by using recycled materials and eco-friendly packaging, attracting environmentally conscious customers.
  • Interactive Puzzle Events: Host puzzle-solving events, competitions, or puzzle nights at your physical location, creating a community and social experience around your business.
  • Puzzle Subscription Service: Offer a puzzle subscription box where customers receive a new, hand-selected puzzle regularly, catering to puzzle enthusiasts’ ongoing needs.
  • Educational Puzzles: Develop puzzles that are not only fun but also educational, helping children and adults enhance their cognitive skills while having fun.
  • Family-Friendly Atmosphere: Create a warm and inviting puzzle store with a dedicated space for families and puzzle enthusiasts to gather, socialize, and enjoy puzzles together.
  • Puzzle Accessories: Provide a wide range of puzzle-related accessories like puzzle boards, storage solutions, and puzzle glue, offering customers a one-stop-shop for all their puzzle needs.
  • Satisfaction Guarantee: Stand behind your product with a satisfaction guarantee, assuring customers that they can return or exchange puzzles if they’re not completely satisfied.

Your USP should align with your target market’s needs and desires while setting you apart from competitors.

It’s essential to communicate your USP effectively in your marketing materials and customer interactions to attract and retain loyal customers.

7. Choose a Business Name

Choosing the right name for your jigsaw puzzle business is crucial for branding and recognition.

Here are some tips and ideas to consider:

Tips for Choosing a Business Name:

  • Memorability: Opt for a name that’s easy to remember and pronounce. A catchy name can help your business stand out.
  • Relevance: Ensure that the name reflects the nature of your business. Customers should get an idea of what you offer from your business name.
  • Domain Availability: Check if the domain name (website URL) is available for your chosen business name. An online presence is vital in today’s market.
  • Uniqueness: Research to make sure no other jigsaw puzzle business is using the same or a similar name in your area or online.
  • Future-Proof: Think long-term. Choose a name that you won’t outgrow as your business expands.

Jigsaw Puzzle Business Name Ideas:

  • PuzzleCrafters
  • Mindful Pieces
  • PuzzleHaven
  • Pieceful Escapes
  • PuzzleRealm
  • Jigsaw Joy
  • PuzzleFusion
  • The Puzzle Co.
  • Enigma Puzzles
  • PuzzlEscape
  • Precision Puzzles
  • PuzzleParadise
  • WhimsyWorks
  • Artful Assembly
  • The Puzzle Place
  • Brainy Boards
  • PieceMasters
  • PuzzleUniverse
  • Puzzled Pursuits
  • Crafty Connect
  • PuzzleWonders
  • Imaginarium Puzzles
  • ZenSolutions
  • Conundrum Creations
  • PuzzleWhiz
  • Infinite Pieces
  • BrainBox Puzzles
  • JigsawGenius
  • PuzzleCraft
  • PiecePerfection

Starting with these sample names and customizing them to suit your vision can help you create a unique and memorable business name for your jigsaw puzzle venture.

Remember to check name availability in your region and for online domains before finalizing your choice.

For more, see the following articles:

8. Register Your Company

Starting and running a legal jigsaw puzzle business is essential to avoid legal issues and ensure smooth operations.

Here are some steps to consider:

Legal Structure:

First, choose the right legal structure for your business, whether it’s a sole proprietorship, partnership, LLC, or corporation.

Consulting with a legal professional can help determine the most suitable setup for tax benefits and liability protection.

Business Registration:

Common types of business registrations include obtaining an Employer Identification Number (EIN) from the IRS and registering your business name with the appropriate state agency.

This ensures your business is recognized and complies with tax regulations.

Permits and Licenses:

Depending on your location and the scale of your operations, you may need various permits and licenses.

These could include a general business license, home occupation permit (if operating from home), and sales tax permits. Check with your local government or a legal expert for specific requirements in your area.

Zoning and Land Use:

Ensure that your business location complies with local zoning regulations and land use policies.

Zoning laws may impact where you can operate your jigsaw puzzle business.

Health and Safety Regulations:

If you plan to sell food or beverages in your puzzle cafe, adhere to health and safety regulations, including food handling permits, if applicable.

Intellectual Property:

Protect any original artwork or designs used in your puzzles through copyright or trademark registration, if necessary.

Consulting with legal and regulatory experts or an attorney is advisable to navigate the complexities of legal compliance for your jigsaw puzzle business effectively.

It ensures that you meet all legal requirements and operate within the boundaries of the law.

For more, see the following articles:


Business Structures:


9. Create Your Corporate Identity

Building a Strong Corporate Identity for Your Jigsaw Puzzle Business

A corporate identity (ID) is a visual representation of your jigsaw puzzle business.

It encompasses various design elements, including your logo, business cards, website, signage, stationery, and promotional materials.

Here’s why establishing a robust corporate ID is essential:

Brand Recognition:

A consistent and professional design across all aspects of your business builds brand recognition.

When customers encounter your logo or materials, they should immediately associate them with your jigsaw puzzle business.


A strong corporate ID exudes professionalism. It shows that you take your business seriously, instilling trust and confidence in customers.


Memorable branding elements, such as a unique logo, help your business stand out in customers’ minds. It aids in recall when they’re in need of jigsaw puzzles.


A well-designed corporate ID enhances your business’s credibility. It signals that you’re established and reliable, which can sway customers’ purchasing decisions.

Cohesive Branding:

A cohesive corporate ID ensures that all your marketing materials and physical touchpoints align seamlessly. This consistency reinforces your brand’s message and values.

In summary, a strong corporate identity is vital for your jigsaw puzzle business. It promotes brand recognition, professionalism, memorability, credibility, and cohesive branding—all of which contribute to your business’s success.

You can see our pages for an overview of your logo, business cards, website, and business sign, or see A Complete Introduction to Corporate Identity Packages.

10. Writing a Business Plan

Creating Your Business Plan: A Vital Blueprint

A business plan is an indispensable document in the journey of starting and managing a jigsaw puzzle business.

It serves multiple purposes, from securing financing to providing a roadmap for your venture.

Here’s a closer look at the significance of a business plan:

A Vision in Writing:

A well-structured business plan acts as a detailed vision of your jigsaw puzzle business’s future.

It outlines your objectives, strategies, and the steps needed to turn your concept into a thriving reality.

Creating this vision demands time, meticulous thought, and effort but ultimately provides clarity and direction.

Your Guide Through Phases:

A business plan is not a static document but rather an evolving guide. It serves as a compass during both the startup phase and full-scale operations.

Whether you’re securing funding or ensuring operational efficiency, it remains a valuable tool.

Options for Creation:

Various methods are available to craft your business plan. You can start from scratch, enlist the expertise of professionals, use pre-designed templates, or rely on specialized software.

Regardless of the chosen approach, your active involvement is crucial. Effective communication of your business’s essence and management approach is key, particularly when collaborating with professionals.

Adaptability Is Key:

Business plans are not cast in stone. They can and should evolve over time. As you gain experience and respond to changing market conditions, your plan may require adjustments.

Regularly reviewing and optimizing your business plan ensures that it remains an accurate reflection of your vision and strategy.

In summary, a well-structured business plan is not merely a document but a dynamic blueprint for your jigsaw puzzle business.

It provides a clear vision, serves as a guide through different phases, offers flexibility for changes, and ultimately enhances your chances of success.

Business Plan Template for a Jigsaw Puzzle Business

1. Executive Summary:

  • Business Name and Overview: Provide a concise introduction to your Jigsaw Puzzle Business, its name, and a brief description.
  • Mission Statement: Define your business’s purpose and core values.
  • Vision Statement: Share your long-term goals and aspirations.
  • Business Structure: Specify if you’re a sole proprietorship, LLC, or corporation.
  • Key Highlights: Highlight key accomplishments, milestones, or unique selling points.
  • Financial Snapshot: Provide a brief summary of your current financial position and funding needs.

2. Business Description:

  • Industry Overview: Discuss the jigsaw puzzle industry, including growth trends and market size.
  • Business Concept: Explain the concept of your Jigsaw Puzzle Business, your niche, and target market.
  • Unique Selling Proposition (USP): Describe what sets your puzzles apart from competitors.
  • Location: If applicable, detail the physical location of your business.

3. Market Research:

  • Target Audience: Define your ideal customer, demographics, and psychographics.
  • Market Analysis: Analyze your target market’s needs, preferences, and buying behavior.
  • Competitor Analysis: Assess competitors, their strengths, weaknesses, and market share.
  • SWOT Analysis: Identify your business’s strengths, weaknesses, opportunities, and threats.

4. Products and Services:

  • Product Line: List your jigsaw puzzles, including themes, sizes, and difficulty levels.
  • Product Development: Explain how you create, design, and source your puzzles.
  • Quality Control: Detail your quality assurance processes.
  • Pricing Strategy: Define your pricing structure and rationale.

5. Sales and Marketing:

  • Marketing Strategy: Outline your marketing plan, including online and offline strategies.
  • Sales Channels: Describe how you’ll sell your puzzles (e.g., online store, retail partnerships).
  • Customer Acquisition: Explain how you’ll attract and retain customers.
  • Promotions: Discuss marketing campaigns, advertising, and promotional activities.

6. Operations:

  • Production Process: Explain how puzzles are designed, manufactured, and packaged.
  • Suppliers: List and evaluate your puzzle material suppliers.
  • Inventory Management: Describe how you’ll manage puzzle stock and supply chain.
  • Facilities: Detail your workspace, equipment, and storage facilities.

7. Management and Team:

  • Management Team: Introduce key team members and their roles.
  • Organizational Structure: Present your company’s hierarchy.
  • Roles and Responsibilities: Clarify job descriptions and responsibilities.
  • Advisory Board: Mention if you have external advisors or mentors.

8. Financial Plan:

  • Sales Forecast: Provide revenue projections for the next three to five years.
  • Expense Budget: Outline all expected costs, including production, marketing, and overhead.
  • Cash Flow Projections: Show cash inflows and outflows on a monthly basis.
  • Break-Even Analysis: Calculate when your business will become profitable.
  • Funding Requirements: Specify your funding needs, if any, and how you plan to use the capital.

9. Funding and Financing:

  • Funding Sources: Detail potential sources of capital (e.g., personal savings, loans, investors).
  • Funding Use: Explain how you’ll allocate funds for different aspects of your business.
  • Financial Projections: Include income statements, balance sheets, and cash flow forecasts.
  • ROI and Exit Strategy: Discuss potential returns on investment and exit strategies for investors.

10. Risk Analysis:

  • Identify potential risks and challenges your business may face.
  • Develop risk mitigation strategies and contingency plans.

11. Appendices:

  • Include any supporting documents, such as market research, resumes of key team members, legal agreements, or product catalogs.

Remember that a business plan is a dynamic document that should be regularly reviewed and updated as your Jigsaw Puzzle Business evolves.

See How to Write a Business Plan for information on creating yours.

11. Banking Considerations

Choosing the Right Bank for Your Jigsaw Puzzle Business

Selecting the right bank is crucial for your jigsaw puzzle business. Follow these tips:

Local Bank for Small Businesses:

  • Opt for a nearby bank specializing in serving small businesses.
  • Ensure the bank has a strong presence in the financial sector and a positive reputation.

Building a Relationship:

  • Develop a professional relationship with your banker.
  • Your banker can provide valuable advice and support during both prosperous and challenging times.
  • They can streamline application processes and offer tailored financial solutions.

Business Accounts:

  • Maintain a separate business account to distinguish personal and business transactions.
  • Simplify expense tracking, financial reporting, tax filing, and audit preparation.

Merchant Account for Payments:

  • Secure a merchant account or payment service to accept credit and debit cards.
  • Enhance sales and customer convenience by facilitating card payments.

Choosing a bank aligned with your business needs can provide essential financial support and efficiency for your jigsaw puzzle venture.

For more, see How to Open a Business Bank Account. You may also want to look at What Is a Merchant Account and How to Get One.

12. Getting the Funds for Your Operation

Securing Financing for Your Jigsaw Puzzle Business

If you require a loan to kickstart your jigsaw puzzle business, consider these pointers:

Exploring Funding Options:

  • Investigate various funding sources, including traditional lenders, private loans, potential investors, and the possibility of selling assets you own.
  • Check for government grants or financial assistance programs that may support your jigsaw puzzle business.

Meeting with a Loan Officer:

  • Prepare to discuss your business plan in detail, including your financial projections and how you intend to utilize the loan.
  • Be ready to explain your business model, target market, and marketing strategy.
  • Discuss your personal and business credit history, as it can impact loan approval and interest rates.
  • Be prepared to provide collateral if the loan requires it.

Documents Required for a Business Loan:

  • A well-structured business plan outlining your goals, strategies, and financial projections.
  • Personal and business tax returns.
  • Financial statements, including income statements, balance sheets, and cash flow statements.
  • Personal and business bank statements.
  • Legal documents, such as licenses, registrations, and contracts.
  • Personal and business credit reports.
  • Collateral documentation, if applicable.

Meeting these considerations and having the necessary documents in order can greatly enhance your chances of securing a loan to launch your jigsaw puzzle business.

For more, see the following:

13. Software Setup

Selecting Software for Your Jigsaw Puzzle Business

Choosing the right software for your jigsaw puzzle business is crucial for efficient management and operations. Here’s how to go about it:

Research Extensively:

  • Research available software options thoroughly. It’s easier to implement a program from scratch than to switch to a new system later.
  • Prioritize companies with a history, as they are more likely to provide ongoing support.

Demo and Reviews:

  • Whenever possible, opt for software with demo versions. This allows you to test its suitability for your business before making a commitment.
  • Read software reviews and participate in forums to gain insights from other users’ experiences.

Training and Support:

  • Determine if the software provider offers training, whether from the company or external sources.
  • Well-trained staff can maximize software utilization, enhancing productivity.

Accounting Software:

  • Research accounting software for expense tracking and financial document preparation, particularly for tax filing.

Consult Professionals:

  • Engage with your bookkeeper or accountant to get recommendations and insights into selecting the right software for your specific business needs.

By carefully researching and selecting software that aligns with your business requirements, you can streamline operations and enhance efficiency in your jigsaw puzzle business.

Check out Google’s latest search results for software packages for a jigsaw puzzle business.

14. Get The Right Business Insurance

Essential Business Insurance for Your Jigsaw Puzzle Business

Having the right business insurance is crucial for safeguarding your jigsaw puzzle business.

Here’s why it’s essential:

Protection for All Stakeholders:

  • Business insurance covers a range of potential incidents, ensuring the protection of customers, employees, and yourself.
  • It provides financial security in case of accidents, property damage, or injuries on your premises.

Professional Liability Insurance:

  • Consider professional liability insurance to shield yourself against potential lawsuits.
  • This coverage is especially important if your business involves design work, as it safeguards you from claims of negligence or errors.

Business Interruption Insurance:

  • Business Interruption Insurance can be a lifeline for your operation in case of an involuntary shutdown.
  • It provides financial support during downtime, helping you recover and resume operations.

Expert Guidance:

  • Consult a competent insurance broker to ensure you have the right coverage.
  • They can provide guidance on the types of insurance you need and help you navigate the complexities of business insurance.

By securing adequate business insurance, you protect your jigsaw puzzle business from potential risks and uncertainties, allowing you to focus on its growth and success.

For more, see What to Know About Business Insurance. You can also browse the latest Google search results for jigsaw puzzle business insurance.

15. Suppliers and Service Providers

Building Strong Supplier and Service Provider Relationships

Establishing robust relationships with suppliers and service providers is paramount for the success of your jigsaw puzzle business:

Reliability and Trustworthiness:

  • Reliable suppliers are essential to ensure a steady flow of materials and products.
  • Trustworthy providers guarantee that you receive quality goods and services consistently.

Competitive Pricing:

  • A good supplier can offer competitive prices, helping you maintain attractive pricing for your customers.
  • Competitive pricing can increase your profit margins and overall business viability.

Operational Efficiency:

  • Suppliers ensure that you always have necessary supplies on hand, minimizing disruptions to your operations.
  • Service providers contribute to the smooth functioning of your business by offering essential services.

Mutually Beneficial Relationships:

  • Treating your suppliers and service providers fairly and respectfully fosters positive working relationships.
  • Ensuring their financial benefit from the partnership reinforces trust and goodwill.

Items and services a jigsaw puzzle business may require from suppliers and service providers include jigsaw puzzle materials, packaging supplies, printing services, delivery services, and possibly specialized puzzle design software.

Building and maintaining these relationships is pivotal for sustained business success.

For more information, see How To Choose a Supplier.

16. Setting Prices

Importance of Pricing Research in Your Jigsaw Puzzle Business

Researching pricing is a critical step when launching a jigsaw puzzle business.

Here’s why it matters:

Optimal Pricing Balance:

  • Finding the right pricing balance is essential.
  • High prices may deter potential customers, while overly low prices can impact profitability.

Competitive Edge:

  • Understanding market pricing helps you position your business competitively.
  • You can emphasize the value you offer compared to competitors.

Maximizing Profitability:

  • Effective pricing ensures you can cover expenses while generating a profit.
  • Research helps you identify the price point that aligns with your target market.

By conducting pricing research, you can strike the right balance that attracts customers, sustains profitability, and establishes your jigsaw puzzle business as a competitive and valuable player in the market.

See the following for more:

17. Physical Setup

Inventory Management for Your Jigsaw Puzzle Business

Managing your inventory is a crucial aspect of running a successful jigsaw puzzle business.

Here’s how to approach it effectively:

Customer-Centric Approach:

  • Focus on offering products that align with your customers’ preferences and demands.
  • Tailor your inventory to meet their specific needs and preferences.

Balancing Act:

  • Striking the right balance is vital. Too much inventory ties up funds, while too little leads to lost sales.
  • Regularly analyze sales data to adjust your inventory levels accordingly.

Strategic Display:

  • Display your products strategically to maximize sales. Experiment with different arrangements and record what works best.
  • Consider creating themed displays or featuring new arrivals prominently.

Jigsaw Puzzle Business Layout Considerations

Efficient layout is essential for productivity and safety. Consider the following when planning your business layout:

  • Ensure a logical flow that minimizes bottlenecks and promotes smooth operations.
  • Allocate space for puzzle assembly, packaging, and storage, keeping safety guidelines in mind.
  • Create a visually appealing layout that enhances the customer experience and encourages exploration.

Effective Business Signage

Well-designed signage plays a crucial role in establishing professionalism and guiding customers:

  • Install clear and prominent business signage, including a main sign and directional signs.
  • Use signs to mark exits, specific areas, and provide important information.
  • Professional signage enhances your business’s overall image and helps customers navigate your space.

Optimizing Your Office Setup

Managing a business can be time-consuming; an organized office is essential:

  • Equip your office with the necessary tools for effective business management.
  • Stay organized to enhance productivity.
  • Consider ergonomic furniture and a layout that promotes efficiency.

Overall, thoughtful inventory management, a well-planned business layout, effective signage, and an organized office are critical elements for a successful jigsaw puzzle business operation.

Also See:

18. Creating a Website

The Importance of a Website for Your Jigsaw Puzzle Business

A website is a vital asset for your jigsaw puzzle business, serving as the primary point of contact with your customers.

Here’s why it’s indispensable:

Ownership and Control:

  • Unlike social media accounts, your website is under your ownership and control when you host and register a domain name.
  • You have autonomy over content, design, and functionality.

Information Hub:

  • Your website is a central hub for showcasing products, services, and promotions.
  • Customers can easily access crucial information about your products.

Marketing Potential:

  • A website is a powerful marketing tool. You can leverage it for blogging.
  • Sharing industry insights and valuable tips tailored to your customers builds trust and positions you as an expert.

In essence, a website provides a professional online presence, enhancing your brand’s credibility and accessibility.

It’s not only a platform to showcase your products but also a means to engage with and educate your audience, ultimately fostering trust and loyalty.

For more, see How to Build a Website for Your Business.

19. Create an External Support Team

Building an External Support Team for Your Jigsaw Puzzle Business

An external support team comprises professionals you can rely on for various services and advice.

Importantly, they are not employees but provide expertise as needed, typically with compensation arrangements like hourly rates, project-based fees, retainers, or contracts. Building such a team is essential:

Understanding Their Roles:

  • External professionals offer diverse skills and perspectives.
  • Their significance extends beyond occasional tasks.

Team Expansion Over Time:

  • You don’t need all team members immediately; build relationships gradually.
  • Continuous development is key to fostering reliable support.

Key Support Roles:

  • Accountant: Manages financial records, tax compliance.
  • Lawyer: Offers legal counsel, contract reviews.
  • Financial Advisor: Provides investment and financial planning guidance.
  • Marketing Specialist: Develops targeted marketing strategies.
  • Technical Advisors: Handle IT and technical aspects.
  • Consultants: Offer industry-specific expertise.

As your jigsaw puzzle business grows, a strong external support team can assist when needed, ensuring your operations run smoothly and efficiently.

It’s a strategic move to have professionals you can turn to for guidance and tasks outside your core competencies.

For more, see Building a Team of Professional Advisors for Your Business.

20. Hiring Employees

Expanding Your Jigsaw Puzzle Business: Hiring Considerations

Initially, managing your jigsaw puzzle business alone can help control costs, but growth often necessitates hiring.

Here’s what to consider:

Balancing Costs:

  • Solo operation minimizes payroll expenses in the early stages.
  • As business grows, increased demand may require additional hands.

Qualified Personnel:

  • When hiring, prioritize qualified individuals with relevant skills.
  • Ensure new hires align with your business values and work ethic.

Potential Job Positions and Outsourced Services:

  • Production Team: For puzzle creation, quality control, and packaging.
  • Customer Support: To handle inquiries, concerns, and enhance customer experience.
  • Marketing Specialist: For targeted marketing campaigns and online presence.
  • Sales Representatives: To expand reach and establish B2B partnerships.
  • Logistics and Shipping: To manage efficient product delivery.
  • Website Development and Maintenance: For a user-friendly online platform.
  • Accounting and Financial Services: To handle finances and tax compliance.
  • Graphic Design: For visually appealing puzzle designs and marketing materials.
  • IT Support: To maintain and troubleshoot technical systems.
  • Legal Consultation: For contract reviews and compliance.

Expanding your team strategically and outsourcing services when necessary can optimize operations and support the growth of your jigsaw puzzle business.

For more, see How and When to Hire a New Employee.

21. Getting Customers Through the Door

When you have reached this step, your business is set up and ready to go, with one more final step, which is important: getting customers through the door.

There are numerous ways to do this, like advertising, having a grand opening, word of mouth, etc.

Let’s dig a little deeper into the following sections.

a.) Marketing Considerations

Attracting Customers to Your Jigsaw Puzzle Business

A successful jigsaw puzzle business relies on attracting the right customers, and it’s essential to understand that this process evolves over time.

Building Reputation Takes Time:

  • New businesses face challenges in attracting customers due to limited awareness.
  • As your business establishes a good reputation, customer acquisition becomes easier.

Continuous Marketing Efforts:

  • Marketing is an ongoing effort that requires persistence.
  • The more you invest in effective marketing techniques, the higher your revenue potential.

Marketing Strategies:

  • Consider cost-effective methods like social media marketing, email newsletters, and search engine optimization (SEO).
  • Collaborate with influencers or engage in local community events to promote your business.
  • Leverage word-of-mouth marketing by encouraging satisfied customers to spread the word.

Flexibility in Marketing:

  • While you can handle marketing yourself, don’t hesitate to seek expert assistance when needed.
  • Think of marketing as a means to create awareness and seize opportunities as they arise.

In summary, attracting customers to your jigsaw puzzle business is a gradual process that involves building reputation, persistent marketing, and adapting to various strategies.

Begin with simple methods like social media outreach and gradually expand your marketing efforts as your business grows.

See How To Get Customers Through the Door and our marketing section for ideas on promoting your business.

b.) The Market Can Guide You:

Listening to Market Demands in Your Jigsaw Puzzle Business

Drawing from years of business experience, it’s essential to remain attuned to your customers’ preferences and market demands.

While you may have a specific vision for your jigsaw puzzle business, paying heed to evolving customer needs can be invaluable.

Market Feedback Matters:

  • Customer feedback often reveals unmet demands or evolving preferences.
  • Consistently hearing requests or trends should prompt consideration.

Balancing Vision and Market Trends:

  • While staying committed to your vision is crucial, flexibility can lead to growth.
  • Ignoring persistent market signals might hinder business potential.

Seizing Opportunities:

  • Embracing market-driven variations or products can open doors to new customer segments.
  • Adapting to customer demands can strengthen your brand’s relevance.

Ultimately, your business decisions are your own.

Yet, when market signals consistently point in a particular direction, taking a moment to assess the potential benefits can be a prudent choice.

Remaining open to adaptations can lead to a thriving jigsaw puzzle business that aligns with both your vision and market realities.

c.) Sample Ad Ideas:

1. Headline: “Unleash Your Inner Puzzle Master!”

Discover our captivating jigsaw puzzles that challenge your skills and ignite your passion for puzzling. Explore now!

2. Headline: “Puzzle Your Way to Tranquility”

Escape into a world of calm and concentration with our exquisite jigsaw puzzles. Start your peaceful journey today.

3. Headline: “Fun for All Ages – Get Your Puzzles Here!”

From kids to seniors, our diverse range of puzzles offers something for everyone. Find your perfect puzzle now.

4. Headline: “Create Memories, Piece by Piece”

Build lasting memories with family and friends as you solve puzzles together. Explore our collection of unforgettable moments.

5. Headline: “Puzzle Lovers Rejoice!”

Calling all puzzle enthusiasts! Dive into a world of endless challenges and satisfaction with our premium jigsaw puzzles. Start puzzling today.

d.) B2B Ideas

Exploring B2B Joint Venture Opportunities for a Jigsaw Puzzle Business

Collaborating with other businesses through joint ventures can be a strategic move for your jigsaw puzzle business.

It’s essential to identify potential partners whose services or products align with your customer base and objectives.

Here are some applicable businesses to consider approaching:

Art Supply Stores:

Art supply stores often cater to creative individuals who might have an interest in jigsaw puzzles.

Partnering with them can lead to cross-promotions or bundled offers.

Toy Retailers:

Toy stores, both physical and online, share a target audience with jigsaw puzzle enthusiasts.

You can explore partnerships for promoting your puzzles alongside their toy selections.


Bookshops can complement jigsaw puzzles, offering customers a diverse entertainment experience.

Consider bundling puzzles with relevant book genres or jointly hosting themed events.

Cafes and Coffee Shops:

Cafes provide a cozy atmosphere for puzzle-solving. Collaborations can involve hosting puzzle nights or offering special puzzle-themed coffee blends.

Educational Institutions:

Schools or educational centers may benefit from incorporating puzzles into their curriculum or recreational activities.

Joint ventures can explore educational puzzle sets for specific subjects.

Tourism and Gift Shops:

Tourist shops often feature locally themed products.

Partnering with them can result in region-specific puzzles, attracting tourists looking for unique souvenirs.

Event Planners:

Event planners may consider using custom puzzles for team-building activities or as unique event giveaways.

Retirement Communities:

Retirement communities promote cognitive activities for residents. Puzzle partnerships can enhance the recreational aspect of the establishment.


Libraries could include puzzles in their products for patrons seeking intellectual diversions.

Online Marketplaces:

Collaborate with e-commerce platforms to expand your online presence. Consider joint promotions or exclusive listings.


Remember that joint ventures should provide mutual benefits. You can offer referral fees, cross-promotions, or exclusive discounts to create a win-win scenario.

The key is to align your jigsaw puzzle business with partners that share your target audience and can enhance the overall customer experience.


Points To Consider

Next, let’s review essential points for more tips, insights, and considerations for your jigsaw puzzle business.

We will cover sections, including skills to consider, points to focus on, and equipment.

After browsing the above subsections, you’ll reach the “Knowledge Is Power” segment, where you will want to use the resources for valuable information.

Key Points to Succeed in a Jigsaw Puzzle Business

Critical Points for the Setup Phase:

  • Market Research: Thoroughly research the jigsaw puzzle market to identify target demographics, trends, and competition.
  • Business Plan: Create a detailed business plan outlining your goals, budget, marketing strategy, and sales projections.
  • Legal Considerations: Register your business, obtain necessary licenses, and comply with all local regulations.
  • Funding: Secure adequate funding to cover startup costs, including equipment, materials, and initial marketing expenses.
  • Supplier Relationships: Establish reliable supplier relationships for puzzle materials and packaging.
  • Quality Control: Implement stringent quality control processes to ensure puzzle pieces meet high standards.
  • Unique Selling Proposition: Define what sets your puzzles apart, whether through design, customization, or unique themes.
  • Website and Online Presence: Create a professional website and establish a strong online presence through social media and e-commerce platforms.
  • Marketing Strategy: Develop a comprehensive marketing strategy, including branding, advertising, and customer acquisition plans.
  • Initial Inventory: Build an initial inventory of puzzles to meet demand upon launch.

Critical Points for Success in the Operational Phase:

  • Customer Satisfaction: Prioritize exceptional customer service to build loyalty and positive reviews.
  • Inventory Management: Maintain adequate puzzle stock, efficiently manage inventory turnover, and stay on top of trends.
  • Marketing and Promotion: Continue marketing efforts to reach new customers and retain existing ones.
  • Product Innovation: Regularly introduce new puzzle designs or features to keep customers engaged.
  • Efficient Operations: Streamline production processes to minimize costs and maximize productivity.
  • Quality Assurance: Maintain consistent quality control measures to ensure puzzle quality.
  • Customer Feedback: Act on customer feedback to improve products and services continually.
  • Financial Management: Keep a close eye on financial health, manage cash flow, and adapt budgets as necessary.
  • Diversification: Explore opportunities for diversification, such as expanding into related products or services.
  • Legal Compliance: Stay up to date with legal requirements, including taxes and regulations affecting your business.

Both phases require careful planning, adaptability, and a focus on meeting customer needs to achieve long-term success in the jigsaw puzzle business.

Making Your Jigsaw Puzzle Business Stand Out

To differentiate your jigsaw puzzle business, consider these ideas:

  • Unique Designs: Create distinctive puzzle images or offer custom puzzle design services to cater to niche markets.
  • Personalization: Allow customers to personalize puzzles with names or photos, adding a personal touch.
  • Themed Collections: Develop themed puzzle collections to attract specific interests, like wildlife, art, or history.
  • Eco-Friendly Materials: Use sustainable and eco-friendly materials to appeal to environmentally conscious customers.
  • Educational Puzzles: Craft puzzles that also serve as educational tools, incorporating facts or trivia related to the subject.
  • Limited Editions: Release limited edition puzzles to create a sense of exclusivity and urgency.
  • Interactive Packaging: Innovative packaging with augmented reality or QR codes for interactive experiences.

Ideas for Add-Ons to Your Jigsaw Puzzle Business

Enhance your jigsaw puzzle business with these add-on services:

  • Custom Puzzle Creation: Offer bespoke puzzle design services for individuals or corporate clients.
  • Puzzle Rental: Allow customers to rent puzzles for special occasions or for short-term enjoyment.
  • Puzzle Parties: Host puzzle-themed events, workshops, or parties for groups and enthusiasts.
  • Subscription Boxes: Curate monthly puzzle subscription boxes with exclusive puzzles and related goodies.
  • Online Puzzle Challenges: Organize online puzzle competitions or challenges to engage a broader audience.
  • Puzzle Accessories: Sell puzzle-related accessories like puzzle mats, frames, or puzzle glue.
  • Puzzle Repair Service: Offer puzzle piece replacement or repair services for damaged puzzles.

By implementing these ideas, you can make your jigsaw puzzle business more appealing and versatile, catering to a wider range of customers and interests.

Equipment and Supplies

A List of Equipment and Supplies to Consider for a Jigsaw Puzzle Business:

  • Puzzle Cutting Machine: Specialized equipment for cutting puzzle pieces accurately.
  • Puzzle Press: Used to flatten and compress completed puzzles.
  • Laminating Machine: For adding protective layers to puzzle pieces.
  • Cutting Tools: Precision cutting tools for fine-tuning puzzle piece edges.
  • Work Tables: Sturdy tables for assembling and packaging puzzles.
  • Computer and Software: Design software for creating puzzle artwork and managing business operations.
  • Printer: High-quality printer for producing puzzle images.
  • Packaging Materials: Boxes, shrink wrap, and labels for packaging finished puzzles.
  • Storage Shelves: Organize and store puzzle inventory.
  • Shipping Supplies: Packing materials, labels, and a postage system for shipping orders.
  • Quality Control Tools: Magnifying glass, light table, or lightbox for inspecting puzzle pieces.
  • Office Equipment: Computers, desks, chairs, and other office supplies for administrative tasks.
  • Safety Equipment: Safety goggles, gloves, and ventilation systems for handling materials.
  • Cleaning Supplies: Keep work areas clean and organized.
  • Customer Service Tools: Phones, headsets, and software for customer support.

Remember that the specific equipment needs can vary based on the scale and type of your jigsaw puzzle business, whether you focus on custom puzzles, artwork licensing, or manufacturing.

Ensure you have the necessary equipment to meet your business goals efficiently.


See the latest search results for jigsaw puzzle equipment.

Skill Set:

Assessing your skill set is vital before starting a jigsaw puzzle business. Ensure you have the necessary skills or plan to acquire them. Key skills include:

  • Business Management: Knowledge of business operations and management.
  • Creativity: Designing engaging puzzles.
  • Marketing: Promoting your products effectively.
  • Customer Service: Ensuring customer satisfaction.
  • Logistics: Managing inventory and shipping.
  • Financial Acumen: Budgeting and financial management.
  • Problem-Solving: Addressing challenges efficiently.

Evaluate your proficiency in each area and seek training or hire experts as needed to build a successful jigsaw puzzle business.

Considering the Future of Your Jigsaw Puzzle Business:

Creating a clear vision for the future of your jigsaw puzzle business is a crucial step in ensuring its long-term success.

Even if your vision may seem ambitious, having a defined direction can guide your decision-making and business growth.

Example One: No Vision

Imagine running your jigsaw puzzle business day-to-day without a clear vision for the next decade.

In this scenario, it’s challenging to predict where your business will be in ten years.

This lack of direction can lead to stagnation or missed opportunities for growth.

Example Two: Envisioned Success

Now, picture your jigsaw puzzle business operating across multiple locations, supported by a dedicated team ensuring effective operations and serving thousands of satisfied customers monthly.

While achieving this exact vision may be challenging, having such a vision empowers you to set goals, make strategic decisions, and work towards growth.

Even if you don’t fully realize your envisioned success, having a clear vision provides several benefits:

  • Guided Decision-Making: Your vision helps you make informed choices aligned with your long-term goals.
  • Motivation: It inspires you and your team to work towards a shared objective, fostering motivation and enthusiasm.
  • Adaptability: In a dynamic business environment, your vision can adapt, allowing you to pivot and overcome challenges while maintaining a sense of purpose.

In summary, crafting a vision for your jigsaw puzzle business, even if it’s aspirational, serves as a compass for your journey.

It enables you to make strategic decisions, inspire your team, and work towards a future where your business thrives.

Find a Jigsaw Puzzle Business For Sale

Considering Buying a Jigsaw Puzzle Business

Before launching a jigsaw puzzle business from scratch, it’s worth exploring the option of purchasing an existing one.

Here are the advantages and disadvantages to consider:


  • Immediate Revenue: Buying an established business allows you to start earning revenue from day one, minimizing the waiting period for profitability.
  • Skip Startup Phase: You bypass the challenging startup phase, including building brand recognition and customer trust.
  • Performance Assessment: You can assess the business’s track record and financial health before investing, reducing uncertainty.
  • Financial Transparency: You have access to detailed financial records, including revenue, profit, and expenses, aiding in informed decision-making.
  • Existing Customer Base: The business typically comes with an established customer base, ensuring a steady flow of sales.
  • Reputation: An existing business often has a reputation in the market, potentially attracting loyal customers.


  • Higher Initial Cost: The purchase price is usually higher due to the goodwill associated with an established business, which includes its customer base.
  • Operational Changes: Implementing significant operational changes may risk losing existing customers, posing challenges.
  • Inherited Reputation: You inherit the business’s reputation, whether positive or negative, which can impact your future success.

When considering buying a jigsaw puzzle business, conduct thorough due diligence to evaluate its financial health and potential for growth, aligning it with your long-term goals.

The latest search results for a jigsaw puzzle business for sale and others in the same category.

See our article on performing due diligence for buying a business if you find something promising.

Franchise Opportunities Related to a Jigsaw Puzzle Business

Considering a Jigsaw Puzzle Business Franchise

Starting a jigsaw puzzle business can be a rewarding venture, but it’s important to explore the potential of owning a franchise in this niche as well.

Here’s a breakdown of the pros and cons:


  • Proven Business Model: Franchises provide a well-established business plan to follow, reducing the risks associated with starting from scratch.
  • Brand Reputation: You benefit from the existing reputation and marketing efforts of the franchise, potentially attracting a loyal customer base.
  • Comprehensive Training: Franchisors offer extensive training, ensuring you have a solid understanding of the business operations.
  • Corporate Support: Franchisees receive ongoing support and guidance from the corporate office, helping navigate challenges.


  • High Initial Costs: Acquiring a franchise can be expensive due to upfront fees and required investments.
  • Limited Autonomy: Significant changes or deviations from the franchise’s standard procedures often require corporate approval.
  • Product and Service Restrictions: Franchises typically have restrictions on introducing unapproved products or services.
  • Operational Constraints: You must adhere strictly to the terms outlined in the franchise agreement.
  • Ongoing Fees: Franchisees usually pay ongoing fees to the corporate office, affecting profitability.

While there may not be a specific jigsaw puzzle business franchise, consider exploring franchises in related industries for potential opportunities.

Research thoroughly to determine if a franchise aligns with your business goals and vision.

See the latest search results for franchise opportunities related to this industry.


Knowledge Is Power if You Use It!

There are many sources of information that you may not have considered to increase your knowledge for starting and running a jigsaw puzzle business.

The good news is that the sections below cover a lot of material, and I have made it easy for you by providing links to search results.

You don’t have to focus on what to look for; instead, click the links that interest you and explore the search results.

You can explore now or bookmark this page to return another time.

Trends and Statistics

Examining industry trends and statistics for a jigsaw puzzle business helps in making informed decisions, identifying growth opportunities, understanding customer preferences, and staying competitive in the market.

See the latest search results for trends and statistics related to the jigsaw puzzle industry.

Jigsaw Puzzle Associations

Trade associations provide benefits such as industry news updates and networking opportunities for professionals.

See the search results on jigsaw puzzle associations and the benefits of Joining the Chamber of Commerce.

The Top Jigsaw Puzzle Companies

Analyzing an established jigsaw puzzle business can inspire ideas, uncover industry gaps for competitive advantages, and reveal overlooked opportunities offered by other businesses.

See the latest search results for the top jigsaw puzzle companies.

The Future of the Jigsaw Puzzle

Researching the future of the jigsaw puzzle industry is essential for prospective business owners.

It helps identify market trends, consumer preferences, and potential innovations, allowing informed decisions to be made and enhancing the chances of a successful venture.

See the search results for the future of the jigsaw puzzle.

Jigsaw Puzzle Discussion Forums

Participating in jigsaw puzzle discussion forums fosters dialogue and industry relationships.

Engaging with customers’ viewpoints on these platforms provides valuable insights for enhancing your jigsaw puzzle business.

See the latest search results related to jigsaw puzzle discussion forums.

Jigsaw Puzzle Blogs

Subscribing to top jigsaw puzzle blogs is a smart way to gather ideas and stay updated on industry trends.

Subscribe to various blogs, curate the ones that provide value, and build a valuable collection of resources for ongoing information.

Look at the latest search results for Top Jigsaw Puzzle Blogs to follow.

Jigsaw Puzzle News

The news serves as a reliable source for staying informed about media coverage of jigsaw puzzles and related stories. It provides timely updates and insights on this topic.

See the latest results for jigsaw puzzle news.



YouTube is a valuable resource for visual learners to explore industry-related information.

Additionally, pay attention to recommended videos for comprehensive insights you might have overlooked.

YouTube videos related to Jigsaw Puzzles.