Use These Unique Resources to Start a Photography Business

This post provides a unique collection of hand-picked resources that you can access anytime. 

The articles are written by various authors, giving you a broad overview of what it’s like to start and run a photography business. You could use these resources during the startup phase, and once the business is up and running. 

Before you reach the resources further down the page, let’s go over a few considerations related to starting your business. 

The Type of Person Suited for This Type of Opportunity

People with a creative flair, have an eye for detail, is patient, and has excellent people skills, may do well in this business. Also, you need to have an entrepreneurial spirit. The good news is you can learn the skills and build on the character traits you don’t have.

What you do need are dedication and passion. When you’re passionate about the business you’re considering, you’ll have the drive needed to improve your success rate.

Pros and Cons

PROS:

  • You are The boss.
  • You have creative control.
  • Most events you’ll be covering are celebrations, and the mood is positive.
  • When business is slow, you can always build your portfolio.
  • You meet a lot of people.
  • If you like celebrations, you could be attending a lot of them.

CONS:

  • You can’t miss or be late to an event you booked, no matter what.
  • Revenue can be sporadic.
  • You can only handle one event at a time unless you have a crew.
  • You’ll probably be busier during spring and summer compared to the winter months.
  • If you make a mistake during an event, you can’t undo it, for example, missing that important shot at a wedding.

For more see, The Pros and Cons of Owning Your Own Business.

Getting Inside Information

Here’s a tip to get inside information about this business. You can search for photography businesses for sale. Contact the owners and go over how the business operates, the profitability, the customer base, etc. Naturally, you would have a list of pre-written questions to ask.


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This technique has two benefits. 

1. You will get inside information from someone that has experience. You’ll gain tips and insights that are hard to come by.

2. You may find a business that is a good opportunity, and it may be better for you to purchase a profitable business that comes with a customer base and ready for you to take over.

You can also contact business owners to interview. When taking this approach, you need to find a business that you won’t compete with. For more on getting inside information, see An Inside Look Into The Business, You’re Considering.

The Competition

You need to research the region you’re planning to operate in and review the competition. If there is no competition, you may have hit the jackpot, or more likely, there isn’t a demand for photographers in the area. If there is no demand, you may need to operate somewhere else.

If there are many photographers in the area, you may be dealing with a saturated market, with no room for newcomers. If you plan to enter a saturated market, you need to improve or bring something new to the market to compete.

For more on this topic, see, What Is the Demand for Your Products and Services.

Cost Considerations

Your startup cost can’t be determined until you have a clear plan on how you will operate. You may be planning on a one-person operation. Or you have plans to hire a crew and create a studio and cover a large area.

You need to plan first then start to research your startup cost. For more see, Estimating Startup Costs – Are You Missing Anything?

Legalization

Your business registration and stationary can cost you anywhere from a couple hundred to a couple of thousand dollars, depending on how you plan to operate. You can operate as a sole proprietor or as a corporation or as an LLC.

There are pros and cons to each type of company you create. The simplest is a sole proprietorship. Corporations and Partnerships are more complicated. No matter what you choose, you must register correctly to avoid legal troubles; for more see, How to Register Your Business Using These Resources.

Insurance

With any business, you must have the right insurance. Whether you operate from home or a commercial location, once you have clients coming and going, you need to be insured in case of an accident.

Insurance competition is high, and that gives you many plans to choose from that are affordable. See the resources further down the page to get the right business insurance.

Equipment Considerations

Your gear is where a lot of your startup budget will be used. It’s important to keep your costs down as much as possible, especially during the startup phase, because you don’t have any revenue coming in.

Many businesses fail during the first few years because they don’t have enough revenue to keep the doors open until they are profitable.

Unless you have unlimited funds, you need to purchase equipment that will do the job effectively and nothing more. You can always upgrade your gear once your business is up and running. Another benefit to upgrading later is you’ll better understand what you need and what will work best for you.

Do some research to help you get the right equipment during the startup stage.

Add-ons

Will, you focus strictly on photography only, or do you plan to offer other services? For example, video coverage, along with photos, is a good match. You would need help to do this. You can’t be shooting a video and taking photos at the same time.

Many businesses that offer photography also offer video. In the early stages, you can even hire a videographer to cover the events with you.

If you plan to use a drone to enhance your photos, see How To Start A Drone Photography Business.

A few more ideas that come to mind for add-ons are:

PhotoBooth

Offering a photo booth for events where guests can use props and take some memorable photos.

Online Photo Gallery

You could also create a site or a Facebook page for the wedding and other events. You could create a few professional templates and allow your clients to choose the template they want.

You would then customize it and add content. This is also a good idea to build and show off your portfolio. Naturally, you would need permission to show other clients these pages.

Summary Presentation

Another add on is to create a summary of the event using a blend of the photos and video. You could use a program like PowerPoint, Keynote, or Adobe Premier. You would highlight the most important parts of the event and be short and sweet with tasteful transitions. This is great for those that don’t want to spend the time to see the full version.

Getting the Word Out and Getting Customers

How will you get clients during the startup phase? Getting those first few clients is always the toughest. You don’t have referrals. You don’t have a strong portfolio yet, and people may be reluctant to hire you because of a lack of experience.

You can do a few things to get started. The first thing you need to do is build a portfolio of your work. You can also cover a few events free of charge to get some experience and build up your portfolio.

During these events, you have to give it your best and play mind games because, in reality, you are getting paid! It’s something worth more than cash. It’s experience and a reputation.

You can also search for a wedding planner in the area and set up some meetings. You could show them your portfolio and offer your services. You could even cover a couple of weddings for free to prove yourself. This can be a great opportunity to build a long-term business relationship. You could also refer their services when an opportunity comes up.

Will You Operate From Home or a Commercial Location

This type of business can easily be run out of your home. If your business expands to the point where you may need a studio and need to hire employees, you have the option to expand to a commercial location.

Operating from home can keep your monthly expenses to a minimum, which is important, especially during the early days of starting your business.

What Pricing Will You Set For your Photography Services?

It’s important to set up your pricing properly. If you set your prices too high, you may make more profit but have fewer clients. If you set your pricing too; low, you can harm your work’s perceived value and come off as an amateur.

Your prices have to be in range with the market in your area. Focus on Value. Customers want to make the right decision, and price does come into play, though the value they receive will affect the decision.

For more on pricing your products and services see, How To Set Prices To Improve Sales, Revenue, and Profits.

A Collection of Hand-picked Resources Related to a Photography Business

Below you’ll find the resources that were mentioned at the beginning of this post. It took time to find and organize these resources. Spend as much time as you can to get the information that will make a difference. Remember you can come back anytime you need to use them.

Good luck!

Types of Photography Businesses You Can Start

Examples of Photography Business Ideas

21 Profitable Types of Freelance Photography

TOP 6 Most Profitable Photography styles • Eat, Sleep, Wander

15 Types of Photography Genres to Pursue as a Professional Photographer

What To Know Before Starting a Photography Business

26 Things I Wish I’d Known Before Starting My Photography Business Pt 1

7 Things I Wish I Knew When I Started My Photography Business

14 Things You’ll Want to Know Before Starting a Photography Business

How to Start a Photography Business

Guide: How to Start a Successful Photography Business

How to Start a Photography Business – businessnewsdaily.com

Start a Photography Business: The 2020 ‘How To’ Guide for Startup Photographers – The Photo MBA – SEO and Business for Photographers

How to Start a Home-Based Photography Business

How to Start a Photography Business – The Ultimate Handbook

What to Consider Before You Start

Reasons for Getting Into Your Own Business

The Pros and Cons of Owning Your Own Business

10 Questions You Must Ask Before Starting a Business

Passion – An Important Key You Need to Succeed in Business

Steps and Considerations

Over 21 Steps and Considerations When Starting Your Business

Getting Inside Information

An Inside Look Into The Business You’re Considering

A Simple Guide To Starting A Business

How to Start A Business – Making a Complex Topic Simple

How to Finance Your Business

Small Business Loans for Photography Business | SmartBiz Loans

Securing Startup Funds for your Photography Business

Personal Assistant Photography Company Business Loans- Crestmont Capital

Everything You Need To Know About Business Loans

How To Register a Business

How to Register Your Business Using These Resources

Do Freelance Photographers Need a Business License? – Young Photopreneur

Licenses for Photographers: Start your business without getting sued! – Improve Photography

Photography License – What Is It and When Do You Need One

Photography Business Name Ideas

Selecting a Good Name for Your Business

50 Creative Photography Name Ideas – FeltMagnet – Crafts

400+ Creative Photography Business Names – Starter Story

Business Plan

How to Write a Business Plan Using This Unique Collection of Resources

How to Write a Marketing Plan Using These Select Resources

10 Key Steps for Writing Your Photography Business Plan

How to Write a Photography Business Plan

How to Create a Photography Marketing Plan

Trends and Statistics

Photography in the US – Industry Data, Trends, Stats | IBISWorld

Profitability and Revenue

Estimating the Profitability and Revenue for a New Business

The truth about earning a living from your photography

What Does It Take to Make a Photography Business Profitable? | Insureon

Startup and Operating Costs

Estimating Startup Costs – Are You Missing Anything?

Photography Business Startup Cost – businessnewsdaily.com

How Much does it Cost to Start a Photography Business?

Equipment

Essential Office Equipment You May Need to Run Your Business

25 Things You Need to Start a Photography Business – Small Business Trends

What Equipment Do You Need to Start a Photography Business?

66 Must-Have Tools for Building a Six-Figure Photography Business: Joy of Marketing

Insurance

Here’s Everything You Need To Know About Business Insurance

5 Types of Insurance Every Photographer Needs

Photographer Insurance – Liability Insurance for Photographers | Hiscox

General Liability Insurance for Photographers & Videographers | Insureon

Camera Insurance and Photography Insurance – Nationwide

Employee Considerations

The Pros and Cons of Running a One-Person Business

How and When to Hire a New Employee

Common Jobs Needed for Running a Business

Hiring an Employee VS Subcontracting

Business Cards

How to Design Business Cards That Draw Attention

40 Creative Photography Business Card Designs for Inspiration

Latest Image Search Results Related to Photography Business Cards

Logo

How to Create an Impressive Logo

Photography Logo Maker – Create a Logo Design in Minutes | Tailor Brands

Photographer Logo Maker | Online Logo Maker | Placeit

Latest Image Search Results Related to Photography Business Logos

Software

Best Photography Studio Software Reviews of the Most Popular Tools & Systems

8 Best Studio Management Software for Photographers

20 Amazing Photography Studio Management Software

Business For Sale

Buy A Business or Build one From Scratch?

An Inside Look Into The Business You’re Considering

Photography Businesses for Sale | Buy Photography Businesses at BizQuest

Latest Search Results Related to Photography Business For Sale

Franchise Opportunities

The Ins and Outs of Owning A Franchise

Photography Franchise Opportunities – Franchising.com

Best Photography Franchise | Spoiled Rotten Photography

Photography Franchises for Sale – 35 Opportunities

Established Photography Business

Top Photography Agencies Reviews

Top Rated Photography Companies on Trustpilot

Marketing Tips

15 Easy Photography Marketing Strategies (That Really Work!)

5 Amazing Photography Marketing Ideas To Grow Your Business | StrategyBeam

5 Top Tips for Marketing Your Photography Business Successfully

11 Photography Marketing Ideas That Work Like Crazy | Contrastly

Article Mix

The Complete Guide to Running a Photography Business: 65 Tips

The Essential Legal Guide to Running a Photography Business

The Business of Photography, how to make money

Top 10 Photography Business Issues You Can Overcome

The Challenges Of Starting Out In The Photography Business

5 Business Mistakes Photographers Make and What You Can Do About Them

Running a Business

How to Run a Business – A Quick Look Into Skills You’ll Need

Publications

18 Best Photography Magazines You Should Read in 2020

Top 10 U.S. Photography Magazines

30 Photography Blogs You Must Follow as a Photographer

The Best Photography Blogs: The Ultimate List!

47 Best Photography Blogs in the World

Terminology

25 Common Photography Terms Beginners Need to Know

Books

Books from Amazon Related to Starting a Photography Business

Google Book Search Related to Starting a Photography Business

The Latest about Starting a Photography Business

Google Searches

Latest Search Results Related to Starting a Photography Business

Latest Scholar Search Results Related to Starting a Photography Business

Latest Image Search Results Related to Starting a Photography Business

News

Latest News Related to Starting a Photography Business

Twitter

Tweets Related to Starting a Photography Business

YouTube

Videos Related to Starting a Photography Business