Is Running a Crystal Shop Right for You?
You’ve probably had this moment. You pick up a stone at a market and think, “I could do this.” Then you look closer. Labels matter. Claims matter. And one vague description can cause real problems later.
This business can start small. Many owners begin online, at pop-ups, or in a small booth before they lease a storefront. A full retail space adds rent, buildout timing, local approvals, and more risk.
Before you go further, get your head in the right place. Review these startup considerations, read why passion supports persistence, and use this business inside look to pressure-test what ownership really feels like.
Now ask the hard question: “Are you moving toward something or running away from something?” If your main goal is escape, a new business can turn into a new kind of stress fast.
Talk to owners. Not your local competitors. Find crystal shop owners in a different city or state and ask direct questions like these.
- What surprised you most in the first 90 days?
- Which product category created the most customer questions?
- What would you set up earlier if you could restart?
Step 1: Choose a Startup Size That Matches Reality
A crystal shop is not automatically a large-scale launch. You can start solo if you sell online, do events, or open a small retail space with limited hours.
A bigger setup usually happens when you sign a long lease, carry large inventory, or add staff on day one. Decide which path fits your time, savings, and risk tolerance.
Decide early if you will start part time or full time. Your schedule changes your launch pace, inventory size, and how quickly you need sales to cover bills.
Step 2: Pick Your Business Model Before You Pick Products
Your business model drives everything else. It affects your location needs, how you store inventory, and how you accept payment.
Choose one primary model and one backup model. Keep it simple so you can launch without getting stuck.
- Storefront retail (walk-in sales)
- Online-only retail (website or marketplace)
- Hybrid (storefront plus online)
- Pop-ups and markets (temporary selling)
- Booth in a shared retail space (vendor mall model)
Step 3: Decide What You Will Sell and What You Will Not Sell
Start with a clear product scope. Crystals and minerals are the core. Many shops also sell jewelry and related gift items, but each added category adds sourcing and labeling work.
Write down your starting product lines so your supplier search stays focused. You can expand later, once your catalog and recordkeeping are stable.
- Crystals and minerals (tumbled stones, points, clusters, specimens)
- Gemstone jewelry (pendants, bracelets, rings)
- Crystal accessories (stands, display bowls, storage pouches)
- Books and identification guides
- Gift items that fit your brand (decide case by case)
Step 4: Set Rules for Labels, Listings, and Claims
This step protects you before you ever open. Your labels and product descriptions must be truthful and not misleading. The Federal Trade Commission explains the standard in its Truth In Advertising guidance.
If you sell jewelry or gemstones, learn the Federal Trade Commission’s guidance for the industry. Review 16 CFR Part 23 so your words match how the government expects terms to be used.
Build a simple “product facts” template for every item you sell. Use it in shelf labels, online listings, and receipts where it fits.
- Common name and variety (as provided by your supplier)
- Form (tumbled, point, cluster, carving, specimen)
- Material and setting details for jewelry
- Treatment disclosure when you have that information
- Country of origin only when you can support it
Step 5: Know Your Customers and What They Come In Asking
You are not building for “everyone.” Crystal shops often serve a mix of gift shoppers, collectors, jewelry shoppers, and customers who want décor or meditation-adjacent items.
Write down your top customer types. Then build your starter inventory around what those people actually buy, not what looks interesting on a shelf.
- Gift shoppers (holidays, birthdays, souvenirs)
- Collectors (specimen-grade minerals)
- Jewelry shoppers (wearable gemstone items)
- Décor shoppers (display pieces for home or office)
Step 6: Prove Demand and Profit Potential Before You Sign a Lease
Do a demand check first. It is cheaper to learn the truth now than after you commit to rent.
Start local if you want a storefront. Then compare what you see to online demand if you plan to ship. Use this guide to think through supply and demand in a simple, practical way.
Look for proof, not vibes. Track what similar shops sell, how they describe items, and which categories show up again and again.
- Local competitors: product mix, pricing style, and foot-traffic patterns
- Online listings: popular categories, common questions, and return issues
- Event calendars: markets, fairs, and tourist seasons in your area
Step 7: Build a Startup Cost List You Can Defend
Make your startup cost list itemized. You do not need perfect numbers on day one. You do need categories and real quotes for the big items.
Use a structured approach like this startup cost guide. Your total changes based on scale. A pop-up setup is not the same as a full retail buildout.
Price your costs by getting quotes, not guessing. Get at least three price checks for your top cost drivers.
- Initial inventory and reorder buffer
- Display cases, shelving, and lighting
- Point-of-sale system and payment tools
- Security equipment for small, high-value items
- Lease deposit and buildout items (storefront only)
- Packaging and shipping supplies (if shipping)
Step 8: Decide How You Will Fund the Launch
Match your funding to your launch size. Many crystal shops start with owner savings and a small inventory order. A large storefront launch may require outside funding.
If you plan to borrow, learn the basics before you apply. This overview on getting a business loan can help you understand what lenders typically ask for.
Do not skip your financial setup. You need a clear plan for what you will spend before you ever open the doors.
Step 9: Write a Business Plan Even If You Are Self-Funding
A business plan is not just for banks. It forces decisions you will otherwise delay.
Keep it practical. Use a simple structure and focus on launch steps, startup costs, pricing, and your first sales channels. If you need a framework, start here: how to write a business plan.
If writing is not your strength, get help. A professional can tighten your plan fast, and that can prevent expensive rework later.
Step 10: Choose a Name and Lock Down Your Online Basics
Name problems show up late, when signs and labels are already printed. Handle this early.
Start with your name search and decide what you will do if your first choice is taken. This walkthrough on selecting a business name can help you stay organized.
Then secure your domain and social handles. Even if you do not post much at first, you want control of your brand name.
- Domain name that matches your shop name closely
- Core social handles on the platforms you plan to use
- A basic website plan, even if it starts simple: how to build a website
- Business cards if you do events: what to know about business cards
Step 11: Set Brand Basics You Can Apply Everywhere
Brand basics are not about being fancy. They help you stay consistent across labels, signage, and online listings.
Keep it simple. Decide your logo style, colors, and how you write product names. If you want a structured approach, review corporate identity considerations.
If you plan exterior signs, handle it early. Many cities regulate size, lighting, and placement. This overview on business sign considerations helps you plan what to ask locally.
Step 12: Choose a Legal Structure and Register the Business
Your structure affects taxes, liability, and paperwork. Many first-time owners start as a sole proprietor and later form a limited liability company as the business grows. Your best choice depends on risk, income, and your plans.
Use official guidance when you decide. Review the Small Business Administration page on choosing a business structure. Then register your entity through your state’s business filing office.
If you want a step-by-step overview for filings and records, use how to register a business as a practical checklist.
Step 13: Get Your Tax Identifiers and Sales Tax Registration Set Up
Before your first sale, confirm what tax registrations you need. Retail sales often trigger sales tax rules, but the details vary by state.
Start with your federal Employer Identification Number if you need one. Use the Internal Revenue Service page on getting an employer identification number so you use the correct system.
Then set up your state sales tax account if your state requires it. The Small Business Administration page on licenses and permits is a reliable starting point for finding your state and local offices.
Step 14: Set Up Banking and Recordkeeping Before You Accept Payment
Open a business bank account so you can keep your personal and business transactions separate. This makes taxes, bookkeeping, and audits easier to handle later.
The Small Business Administration explains the typical documents banks request when you open a business bank account. Gather your paperwork before you walk into a branch.
Pick a bookkeeping method now. If you do not want to learn it, hire help. What matters is clean records from day one.
Step 15: Handle Licenses, Permits, and Space Rules Based on Your Selling Method
Local rules change based on where and how you sell. A home-based shop, a pop-up seller, and a storefront do not face the same approvals.
Start with your city or county business licensing office. Ask what you must have before you open or sell at events. Use your local planning or zoning office to confirm your location is allowed for retail.
If you open a public storefront, plan for accessibility. The Department of Justice explains Title III coverage on Businesses That Are Open to the Public.
- Storefront: zoning approval and building occupancy approval (local process varies)
- Home-based: home occupation rules (local process varies)
- Pop-ups: temporary vendor rules and event requirements (local process varies)
- Signage: local sign permit rules (local process varies)
If you are still choosing a location, review this guide on choosing a business location so you know what to check before you commit.
Step 16: Decide If You Will Sell by Unit or by Weight
This decision affects equipment and inspections. If you sell items where the weight shown determines the price charged, you may need a “legal for trade” scale and local inspection under weights and measures rules.
NIST publishes the technical requirements used widely for commercial weighing devices. Review the overview of NIST Handbook 44 and the purpose of the National Type Evaluation Program so you know what “legal for trade” means in practice.
If you sell only by item, you may still use scales for internal sorting and shipping, but they do not set the customer’s price at checkout.
Step 17: Build Your Supplier List and Require a Paper Trail
Your suppliers shape your reputation. You need reliable invoices and product descriptions so your labels and listings stay consistent.
Create a vendor file for each supplier. Save invoices, product spec sheets, and any treatment disclosures they provide. This matters most for jewelry and gemstone descriptions because customers expect clear information.
Do not rely on verbal claims. If you cannot support a detail, do not state it as a fact in your listing.
Step 18: List Your Essential Equipment and Build Your Setup Plan
Make your equipment list match your selling method. A pop-up seller needs portable displays and secure storage. A storefront needs cases, lighting, and security. Shipping adds packing supplies and label tools.
Expect your costs to rise as you scale. More inventory, better fixtures, and stronger security usually increase your startup budget.
- Retail Display and Store Setup: locking glass display cases, shelving, table displays and risers, label holders, counter and work table, focused display lighting, handheld inspection light
- Point-of-Sale and Checkout: point-of-sale system, card reader, receipt printer, cash drawer, barcode scanner (if using barcodes), label printer, surge protectors
- Inventory Handling: storage bins, protective wrap, small parts organizers, sorting trays, internal-use scales for sorting and shipping
- Packing and Shipping: boxes, padded mailers, cushioning materials, tape and dispenser, measuring tape, shipping label printer, shipping scale
- Security: lockable cabinet or safe, video cameras, alarm system, entry chime, basic theft-control tools for small items
- Admin and Content Creation: computer or tablet, product photo setup (backdrop or lightbox), tripod or phone stand, backup method for records and photos
- Cleaning and Safety Basics: glass cleaner, microfiber cloths, basic first aid kit, step stool
Step 19: Set Pricing Rules and Document Them
Pricing needs structure, not guesswork. Decide how you price by category and how you handle rare or high-grade specimens.
Use a consistent method so pricing stays stable across staff, channels, and time. This guide on pricing your products and services can help you set a process you can repeat.
Write down rules for discounts, bundles, and event pricing so you do not improvise under pressure.
Step 20: Decide What Insurance You Need Before Opening
Insurance requirements depend on your location, your lease, and whether you hire employees. A landlord may require specific coverage in the lease. State law may require workers’ compensation when you have employees.
Use this overview on business insurance to understand common coverage types. Then confirm requirements with your landlord, your state, and an insurance agent.
If you feel out of your depth, build a small support team early. This guide on building a team of professional advisors can help you choose who to involve.
Step 21: Prepare Your Policies, Proof, and Basic Paperwork
Pre-launch is the right time to write your basic policies. Keep them clear and consistent across the register, website, and receipts.
At minimum, set your return policy, damaged-item process, and how you handle special orders. If you sell online, add shipping and delivery terms.
If you will hire employees, confirm required workplace postings. OSHA explains the requirement to display the Job Safety and Health poster for covered employers.
Step 22: Build Your Storefront or Selling Setup
If you open a storefront, finish the physical setup before you schedule a grand opening. Set your fixtures, lighting, and security. Then test your customer flow from the door to checkout.
If you sell at events, test your pop-up layout at home first. Time how long setup takes and how you will secure high-value items when you step away.
Do not try to do everything alone if you do not have the skills. You can learn, or you can hire help for design, layout, and systems.
Step 23: Plan a Simple Launch Marketing Plan
Keep launch marketing basic and measurable. You want a clear way to tell people you exist and a clear path for them to purchase.
If you open a storefront, focus on local visibility and a clear “open” signal. This guide on getting customers through the door can help you plan practical steps that fit a retail opening.
If you plan an opening event, keep it organized and time-bound. Use these grand opening ideas to build a simple plan and avoid last-minute chaos.
Step 24: Run a Pre-Launch Walkthrough (Your Day-in-the-Life Test)
Before you open, run a full test day. Pretend customers are walking in. Pretend you have online orders to pack. You are looking for weak spots.
Walk through receiving inventory, labeling, checkout, and packing. Confirm your tax settings, receipt format, and returns process.
Also test how you will answer common questions. If your staff can’t explain what an item is without guessing, you need better labels or better training notes.
Step 25: Do a Final Pre-Opening Check and Watch for Red Flags
Do a final check before the first public sale. Confirm your registrations, local approvals, and payment tools are ready. Then lock down your labeling and claims rules so you do not improvise later.
Use a short pre-opening checklist and keep it close.
- Business registration complete and records stored
- Sales tax account set up if required by your state
- Bank account active and bookkeeping method chosen
- Point-of-sale tested end to end
- Security plan in place for high-value items
- Labels and listings follow your claim rules
- Local permits and occupancy approvals confirmed where required
- Website basics live (hours, location if applicable, contact path)
Watch for red flags that often show up early. These issues can create compliance problems or customer trust issues fast.
- Product descriptions that claim “natural” or “untreated” without supplier support
- Jewelry listings that omit material facts a reasonable customer would expect
- Objective claims in marketing that you cannot support
- Weight-based pricing without confirming local weights-and-measures rules
- Inventory sourcing with no invoices or supplier contact details
Quick self-check: Can you explain your business model, your first sales channel, your startup cost categories, and your local approval path in plain words? If not, slow down and tighten the plan before you open.
101 Tips for Your New Crystal Shop
The tips below fit different moments in your startup journey.
Use them like building blocks you add when the timing is right.
Save this page so you can return when you need a fresh idea or a fast fix.
Start with one tip, apply it, then come back for the next.
What to Do Before Starting
1. Decide if you are starting solo, with a partner, or with investors before you spend on inventory. Your ownership plan changes your risk, paperwork, and how fast you can move.
2. Pick your launch channel first: online, pop-ups, shared retail booth, or storefront. Your channel decides your startup cost list and your permit path.
3. Write a one-sentence promise that explains why your shop exists. If you cannot explain it simply, your product selection will drift.
4. Choose your starter product scope and keep it tight for 90 days. “Crystals plus everything” is a fast way to overbuy.
5. Set a rule for product names: one name on the shelf, the same name online, the same name on the receipt. Consistency prevents confusion and returns.
6. Decide if you will sell items by unit price or by weight. If weight determines price at checkout, you may need a legal-for-trade scale and local inspection.
7. Build a supplier shortlist and ask for invoices that describe what you are buying. A clean paper trail protects you when questions come up.
8. Create a “product facts” template you will use for every item. Include name, size, form, and any disclosures you can support.
9. Set a hard rule for claims: if you cannot support it, you do not say it. This applies to labels, online listings, and social posts.
10. Do a quick competitor scan in your area and online. Your goal is not to copy, but to spot price ranges and popular categories.
11. Test demand with a small pop-up or limited online drop before you commit to a lease. Early feedback is cheaper than rent.
12. Build a startup budget by category, not by guess. Separate inventory, fixtures, point-of-sale, security, and packaging so you see the real drivers.
13. Plan a “reorder buffer” from day one. Running out of your top sellers can stall momentum right after launch.
14. Decide your business structure and confirm how to register with your state filing office. If you are unsure, a local accountant or attorney can help you choose correctly.
15. Apply for an Employer Identification Number if your business structure or bank requires one. Do not use unofficial sites to do it.
16. Register for sales and use tax if your state requires it for retail sales. Set it up before your first sale so you do not scramble later.
17. Confirm whether your city or county requires a general business license. Many areas do, and the timing varies by location.
18. If you plan a storefront, confirm zoning and building approvals before you sign. Ask the local building department about a Certificate of Occupancy requirement for retail use.
19. If you plan to run the shop from home, check home occupation rules first. Do not assume online-only means “no local rules.”
20. Reserve your business name, domain, and social handles early. A name change after you print labels and signs is a costly reset.
What Successful Crystal Shop Owners Do
21. They standardize how products are labeled so customers can compare items quickly. Clear labels reduce basic questions and speed up sales.
22. They keep high-value items in locked cases or secured displays. Small items are easy to pocket, so you plan security before opening day.
23. They track inventory with simple stock keeping units from the start. It is hard to fix inventory chaos after you scale.
24. They take consistent product photos with the same lighting and background. Consistency makes your online shop look trustworthy.
25. They use a basic receiving process for every shipment: count, inspect, label, and store. Skipping steps creates missing inventory and messy pricing.
26. They keep supplier records organized by vendor. When a customer asks a tough question, you can verify what you know.
27. They set a pricing method by category and stick to it. Random pricing makes your shop look careless and hurts margins.
28. They prepare simple scripts for common questions, like “What is this stone?” and “How do I care for it?” Fast answers build confidence.
29. They create a returns plan that fits fragile items and jewelry. Your policy should be clear before the first sale.
30. They keep packaging supplies ready before launch. A late packing scramble leads to breakage and refunds.
31. They use a weekly checklist for cleaning cases, updating labels, and restocking. Simple routines keep the shop looking sharp.
32. They separate personal and business transactions as soon as they start selling. Clean records help at tax time and make growth easier.
33. They build relationships with non-competing shop owners in other areas. Those conversations can save you months of trial and error.
34. They test new product lines in small batches. If it does not move, they stop ordering it.
35. They keep the launch simple and focus on doing a few things well. A clean opening beats a complicated one that falls apart.
What to Know About the Industry (Rules, Seasons, Supply, Risks)
36. Jewelry and gemstone wording has rules. If you sell gemstones or jewelry, learn the Federal Trade Commission guidance so your descriptions are not misleading.
37. “Natural,” “genuine,” and “authentic” can be risky words if you cannot support them. Use precise descriptions and disclose what you know.
38. Treatments and enhancements exist in many gemstone categories. If you do not have reliable treatment information, do not state assumptions as facts.
39. Country of origin is a common customer question. Only list origin when you can support it with supplier information.
40. If you price by weight at checkout, weights-and-measures rules may apply. Plan for compliant equipment and local verification before opening.
41. Crystals can be fragile and chip easily. Build breakage into your handling plan and packaging choices.
42. A small shop can hold a lot of inventory value in a tiny space. Security planning is not optional when products are small and resellable.
43. Suppliers vary widely in quality and labeling standards. Vet vendors with small test orders before you scale up.
44. Invoice details matter. If the invoice is vague, your labels and listings will be vague too.
45. Some customers expect educational support. Plan simple signage and a basic reference system before launch.
46. Seasons can shift demand. Gift seasons and local events often spike sales, so plan inventory cycles around known dates in your area.
47. Shipping risk is real if you sell online. A cracked item costs you the sale and the replacement shipping.
48. Online marketplaces can change rules quickly. Do not rely on a single platform as your only sales path.
49. Product variety can overwhelm first-time shoppers. Organize displays by theme, use, or price range to make decisions easier.
50. Sourcing ethics can matter to your customer base. If you cannot verify a claim about sourcing, avoid stating it as a fact.
51. Some items can cause sensitivities, like incense or fragranced products. If you sell them, plan how you will disclose ingredients or warnings when provided.
52. If you import inventory, you take on importer responsibilities. Learn the basics of importing before your first international shipment arrives.
53. If you host events or classes, local occupancy and fire rules may apply. Confirm requirements before you advertise a crowd.
54. If you hire staff, workplace posting and labor rules may apply. Plan your compliance steps before the first work shift.
55. Your reputation is tied to how you describe products. One bad listing can spread fast online, so set standards early.
Marketing (Local, Digital, Offers, Community)
56. Start with one clear call to action, like “Visit the shop,” “Shop online,” or “See us at the market.” Split calls to action confuse people.
57. Build a simple website page even if you sell mostly in person. Put hours, location, contact, and top categories in one place.
58. Keep your shop name and contact details consistent everywhere. Inconsistent info hurts local search and frustrates customers.
59. Take photos of your displays, not just close-ups. People want to see what the shopping experience feels like.
60. Use short educational posts that answer common questions. Education builds trust without pushing a sale.
61. Promote a limited “starter bundle” by price range, not by promises. Clear pricing helps first-time shoppers decide faster.
62. If you do pop-ups, collect emails with a simple sign-up prompt. Follow up with your next event date and new arrivals.
63. Add signage that explains categories, like “tumbled stones” and “specimens.” Good signs reduce friction and free you up to help with deeper questions.
64. Ask local businesses about cross-promotion that makes sense, like gift shops or yoga studios. Keep partnerships simple and track what brings results.
65. Plan a basic grand opening that fits your capacity. A controlled opening is better than a crowded day you cannot handle.
66. Use a consistent posting rhythm you can maintain. It is better to post twice a week for a year than daily for two weeks.
67. Create product pages that include clear size details and multiple photos. Fewer surprises means fewer returns.
68. For local marketing, focus on “near me” search basics: correct address, hours, and category labels. Small accuracy issues can cost you foot traffic.
69. Track which offers actually drive sales, not just likes. Your goal is purchases and repeat visits.
70. Build a simple referral nudge, like a thank-you card or small discount code. Keep it easy to use and easy to track.
Dealing with Customers (Trust, Education, Retention)
71. Treat every question as a trust moment. If you do not know something, say so and offer to verify it.
72. Avoid absolute statements about what a stone will do for someone. Keep your language grounded in what you can support.
73. Use clear price tags on everything customers can touch. Hidden pricing creates anxiety and slows decisions.
74. Create a simple “how to care for your item” card for fragile crystals and jewelry. Clear care instructions reduce damage complaints.
75. When customers ask “Is this real?” answer with what you can support: material name, source of information, and what you do not claim. Confidence comes from clarity, not hype.
76. Offer options for different budgets without judgment. A customer who starts small can become a repeat shopper.
77. If you sell online, show scale in photos using common objects or exact measurements. Visual clarity reduces returns and disputes.
78. Keep a small set of “gift-safe” items that are easy to choose. Gift shoppers want fast decisions.
79. Use signage to teach shoppers how you organize the store. People relax when they can self-serve without feeling lost.
80. Document recurring customer questions and update your labels. If three customers ask the same thing, your display needs an answer.
81. When handling disputes, stay calm and stick to policy. Consistency protects you and feels fair to customers.
82. Build retention with a simple reason to return, like “new arrivals weekly” or “monthly featured specimens.” Set a promise you can keep.
Customer Service (Policies, Guarantees, Feedback)
83. Write your return policy in plain words and place it at checkout and online. Surprises are what cause arguments.
84. Decide what happens with damaged items at purchase time. For fragile products, define inspection steps and acceptance rules.
85. Create a simple process for special orders. Include deposit rules, timelines, and what happens if the customer changes their mind.
86. Use receipts that clearly describe what was sold. Better descriptions make returns and disputes easier to handle.
87. Build a packaging standard for shipping and stick to it. Standard packing reduces breakage and saves time.
88. Create a process to handle negative feedback: acknowledge, verify facts, offer a clear next step. Do not argue in public comments.
89. Decide how you will handle chargebacks and payment disputes. Keep order records, shipment proof, and communication logs organized.
90. Ask for feedback at the right moment, like after a successful purchase or delivery. A small prompt can build reviews without pressure.
Sustainability (Waste, Sourcing, Long-Term)
91. Reuse clean packing materials when safe to do so. It reduces waste and lowers packaging spend.
92. Offer a simple recycling option for paper bags or packing paper if your area supports it. Make it easy, not complicated.
93. Limit plastic where you can without risking breakage. A broken product is wasted product.
94. Keep supplier standards in writing, even if it is a simple checklist. Clarity helps you avoid vendors that create customer complaints.
95. Buy packaging in sizes that match your common items. Oversized boxes increase shipping costs and damage risk.
96. Plan long-term storage to prevent chips and scratches. Proper storage protects value and reduces returns.
Adapting to Change (Seasonality, Shocks, Competition, Tech)
97. Build a backup sales path if your main channel slows down. A pop-up plan can support a slow online month, and online can support a slow foot-traffic season.
98. Watch your top-selling categories and reorder lead times. Supply delays can force you to change your display plan quickly.
99. Set a simple cash reserve rule for inventory purchases. When sales dip, you still need cash for basics like rent and utilities.
100. Review competitor changes quarterly, not daily. Focus on what customers want, not what other shops post.
101. When something is not working, change one variable at a time. Small controlled changes teach you faster than a full reset.
Pick one tip that solves your biggest current problem and do it today.
Then choose the next tip that removes risk, saves time, or makes your customer experience clearer.
FAQs
Question: Do I need a business license to open a crystal shop?
Answer: Many cities or counties require a general business license for retail. Confirm requirements with your local licensing office before your first sale.
Question: Do I need a seller’s permit or sales tax registration?
Answer: Retail sales often trigger sales tax rules, but the details vary by state. Set up the required account before you sell.
Question: When do I need an Employer Identification Number?
Answer: You typically need one if you hire employees, operate as certain business entities, or your bank requires it to open an account.
Question: Can I run a crystal shop from home?
Answer: Often yes, but home occupation rules and zoning can apply. Confirm local requirements before you store inventory or allow pickups.
Question: Do I need a legal-for-trade scale?
Answer: If you price items by weight at checkout, you may need a legal-for-trade scale and local inspection under weights and measures rules.
Question: Do I have to disclose treatments or enhancements?
Answer: Disclose treatments when you have reliable information. If you do not have support for a claim like “untreated,” do not state it as fact.
Question: What insurance is common for a crystal shop?
Answer: Many shops start with general liability insurance and property coverage for inventory and fixtures. Workers’ compensation rules may apply if you have employees.
Question: What permits matter for a storefront?
Answer: Local approvals often include zoning, occupancy approval, and sign permits. Confirm requirements before you sign a lease or order signage.
Question: Can I make health or healing claims about crystals?
Answer: Avoid health claims you cannot support. Keep product descriptions truthful and not misleading.
Question: Do online marketplaces have extra rules?
Answer: Yes. Each platform can have its own listing, labeling, and returns requirements, so review platform policies before you list inventory.
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Sources:
- Internal Revenue Service: Employer Identification Number, Independent contractor or employee
- U.S. Small Business Administration: Choose business structure, Apply licenses permits, Open business bank account, Register your business, Get business insurance, Surety bonds
- Federal Trade Commission: Truth in advertising
- eCFR: Jewelry guides (16 CFR Part 23)
- NIST: Handbook 44 current edition, National Type Evaluation Program
- ADA.gov: Businesses open public
- USPTO: Apply online
- Occupational Safety and Health Administration: Free workplace poster, Construction standards (1926), Small business resources
- Customs and Border Protection: Importing basics
- U.S. Department of Labor: Workplace posters
- Environmental Protection Agency: RRP program for contractors