Step-by-Step: How to Start a Successful Tanning Business

Introduction

Welcome to our comprehensive guide on starting and running a successful tanning business.

Whether you’re a seasoned entrepreneur or a first-time business owner, this step-by-step guide will provide valuable insights and resources to help you thrive in the tanning industry.

We recommend bookmarking this page for future reference, and if you find this guide helpful, please don’t hesitate to share it with others who may benefit!

Let’s get started with the steps.

Steps to Starting a Tanning Business

1. Gaining an Overview of What You’re Getting Into

In this section, we aim to provide you with valuable insights and assistance in making crucial decisions regarding your tanning business.

One element holds the key to achieving success in the tanning industry: you.

It’s essential to clearly understand your desires, aspirations, and motivations when it comes to owning and operating a business.

Devoting time to self-reflection in this section will greatly contribute to making well-informed decisions about embarking on your journey in the tanning business.

a.) Is Starting a Tanning Business the Right Step for You?

Passion plays a vital role in achieving success within the tanning industry.

It serves as the driving force that fuels your determination to overcome obstacles and find solutions when faced with challenges.

Without passion, it becomes difficult to persevere when the going gets tough.

Consider the following scenario:

Imagine winning a lottery that grants you immense wealth. You generously support your loved ones and contribute to charitable causes.

In the following years, you travel the world, acquire your dream home, and even secure a vacation retreat for weekend getaways. You possess all the cars and gadgets you’ve ever desired, and every material desire is easily within your reach.

Even after indulging in all these luxuries, you still have substantial financial resources, ensuring a lifetime of leisure and comfort.

Now, let’s ponder an important question:

Would you still choose to start a tanning business in such a circumstance?

If your answer is a resounding yes, it signifies that you genuinely harbor a passion for launching a tanning business and are on the right path.

However, if your answer is no, it prompts further contemplation:

What alternative path would you prefer to pursue instead? Perhaps, it’s worth considering redirecting your efforts toward that particular direction.

The exercise above aims to shift your focus away from purely monetary gains and encourage you to select a business venture based on your true passion.

Remember, success in the tanning industry, and any business for that matter, stems from a genuine dedication to the field beyond financial considerations.

For More, See How Passion Affects Your Business. Also, see, Considerations Before You Start Your Business to identify key points for a new business owner.

b.) A Quick Overview of Owning a Tanning Business

Responsibilities may include:

Managing the overall operations of the tanning business.
Ensuring compliance with health and safety regulations.
Developing and implementing effective marketing strategies.
Hiring, training, and supervising staff members.
Maintaining inventory and ordering supplies.
Providing exceptional customer service and addressing customer inquiries.
Monitoring and analyzing business performance, including financial aspects.

An average day in the life of a tanning business owner may involve:

Opening the salon and preparing the premises for the day.
Reviewing schedules, appointments, and staffing requirements.
Overseeing customer check-ins and assisting with tanning sessions.
Managing sales transactions and updating records.
Conducting staff meetings and providing guidance or training.
Assessing marketing initiatives and planning future promotions.
Conducting maintenance checks on tanning equipment.
Addressing any operational issues or customer concerns that arise.

Running a tanning business requires managerial skills, customer focus, and attention to detail to ensure smooth operations and a positive experience for both employees and customers.

c.) Key Points To Succeed in Tanning Business

Understanding customer expectations:

Customers expect a clean and comfortable environment, knowledgeable staff, a wide range of tanning options, and a strong emphasis on safety.

Educate yourself and your staff on all tanning processes, including the proper use of the equipment and the potential risks associated with tanning.

Safety first:

Prioritize the safety and well-being of your customers by implementing strict safety protocols, maintaining equipment regularly, and providing clear instructions on tanning procedures.

Stay updated on industry guidelines and ensure compliance with health and safety regulations.

Effective marketing:

Promote your tanning business through various channels, including social media, online advertising, and local partnerships.

Highlight your commitment to safety, expertise in tanning processes, and the benefits of your services to attract and retain customers.

Efficient budgeting:

Proper budgeting helps maintain financial stability and ensures the smooth operation of your tanning business.

Monitor expenses, manage cash flow, and allocate funds wisely to cover costs such as rent, equipment maintenance, supplies, marketing, and ongoing training for your staff.

Management:

Successfully managing a tanning business requires meeting customer expectations, implementing effective marketing strategies, practicing sound financial management, prioritizing safety, and understanding all tanning processes in-depth.

d.) Challenges of Running a Tanning Business

Finding Enough Customers:

Generating a consistent customer base is crucial to ensure sufficient revenue to cover expenses and achieve profitability. Effective marketing, targeted advertising, and exceptional customer service can help attract and retain customers.

Keeping Customers Happy:

Providing a positive and satisfying experience is essential for customer retention.

This involves maintaining a clean and comfortable environment, offering quality tanning services, addressing customer concerns promptly, and continuously improving the overall customer experience.

Ensuring Financial Sustainability:

Sustaining a tanning business requires careful financial management. It is essential to allocate resources wisely, monitor cash flow, and have a contingency plan for slow periods.

Adequate budgeting and financial planning are vital to avoid potential financial pitfalls that can jeopardize the business’s survival.

Navigating these challenges with a strategic mindset and a customer-centric approach can help overcome obstacles and foster long-term success in the competitive tanning industry.

e.) Tanning Business Models

Types of Tanning Business Setups and Their Business Models

1. Tanning Salon:

Business Model: Offering a range of tanning services, including UV tanning beds, spray tanning, and possibly additional services like skincare or beauty treatments.

2. Mobile Tanning Service:

Business Model: Providing convenient, on-site tanning services for individuals or events, such as weddings, parties, or corporate functions.

3. Tanning Studio:

Business Model: Specializing in a particular tanning method or technology to cater to a specific target market.

4. Tanning Booth Rental:

Business Model: Providing rental space for individuals to operate their tanning businesses within a shared facility offers flexibility and cost savings.

5. Tanning Franchise:

Business Model: Operating under a franchisor’s guidelines, marketing strategies, and brand identity while benefiting from their support and expertise.

Exploring these different types of tanning business setups and their corresponding business models can help you determine the best fit for your entrepreneurial aspirations and target market.

Thorough research and careful consideration will contribute to making an informed decision for your tanning business venture.

f.) Pros and Cons

Pros of Running a Tanning Business:

Potential for profitability and financial success.
Opportunity to provide a popular and in-demand service.
Flexibility in setting your own business hours.
Creative freedom in designing the salon ambiance and service offerings.
Ability to build relationships with loyal customers.
Potential for expansion and growth, such as opening multiple locations or offering additional beauty services.

Cons of Running a Tanning Business:

Intense competition in the tanning industry.
Seasonal fluctuations in demand, with slower periods during colder months.
Costly initial investment for equipment, supplies, and salon setup.
Strict health and safety regulations to comply with.
Ongoing maintenance and replacement costs for tanning beds and equipment.
Potential health concerns and legal risks associated with tanning services.

g.) Customer Expectations

Customers anticipate a clean and comfortable environment, knowledgeable staff who can assist them in making informed decisions, and various tanning options.

Customers also look for exceptional customer service, which includes prompt and friendly assistance, strict privacy, addressing their concerns, and creating a welcoming atmosphere.

Additionally, customers expect a focus on safety, with clear instructions on tanning procedures and proper equipment maintenance.

Meeting these expectations and delivering a satisfying experience is crucial for customer retention and building a positive reputation in the tanning industry.

h.) Making Your Tanning Business stand out

Specialized Services:

Offer unique tanning services, such as organic or hypoallergenic spray tans, customizable tanning packages, or skin rejuvenation treatments alongside tanning.

Exceptional Customer Service: Focus on providing a personalized experience, addressing customer needs, and creating a welcoming atmosphere.

Train staff to be knowledgeable, friendly, and attentive to ensure customer satisfaction.

Innovative Technology:

Stay updated with the latest tanning equipment and technologies, such as high-quality UV tanning beds, advanced spray tanning systems, or cutting-edge skin analysis tools.

Value-Added Extras:

Provide additional perks like complimentary skincare products, after-tan refreshments, comfortable waiting areas, or loyalty programs to enhance the customer experience.

Education and Safety:

Educate customers about safe tanning practices, skincare tips, and the benefits of different tanning options. Offer resources or workshops to promote responsible tanning habits.

Privacy Protection:

Ensure customers can tan in privacy by offering separate tanning rooms or booths with sufficient space and privacy features like curtains or partitions.

Emphasize the importance of privacy and confidentiality to customers, assuring them that their personal information and tanning sessions will be kept confidential and secure.

Community Engagement:

Get involved in local events, sponsorships, or collaborations with other businesses to increase visibility and establish a positive reputation within the community.

Implementing the above ideas can help a tanning business differentiate itself from competitors, build a loyal customer base, and create a memorable experience for customers while prioritizing their privacy and comfort.

i.) Add on Ideas

Skincare Products:

Sell high-quality skincare products such as lotions, moisturizers, and tan extenders that complement the tanning process.

Beauty and Spa Services:

Expand your offerings by incorporating beauty treatments like facials, manicures, pedicures, or massages for customers seeking a comprehensive pampering experience.

Retail Section:

Create a retail section within your salon where customers can purchase sunglasses, swimwear, beach accessories, or self-tanning products.

By providing add-ons, you can diversify your revenue streams, cater to a wider range of customer needs, and create additional opportunities for customer satisfaction and loyalty.

2. Research

Tanning Business Research

Before taking any action in the tanning business, it’s crucial to thoroughly research the industry you plan to enter.

Understanding the field will give you valuable insights and prepare you for what to expect. Failing to do so may lead to unexpected challenges.

Accessing quality information is essential for making informed decisions and determining if the tanning business fits you.

One of the best ways to obtain reliable information is by connecting with professionals already established in the industry.

They possess the expertise and firsthand experience to provide valuable insights.

Spending time with industry experts can be immensely valuable, as it offers an opportunity to gain priceless insights from their years of experience and knowledge.

I have written an article with helpful ideas to assist you in connecting with the right people and approaching them effectively.

Before launching your tanning business, I strongly recommend reading the following article from the link.

It will provide you with a solid understanding of what you’re getting into and enable you to make well-informed decisions.

See An Inside Look Into the Business You Want To Start for all the details.

Target Audience

To ensure the success of your tanning business, it’s essential to have a deep understanding of your target market.

Knowing your potential customers and their wants enables you to effectively tailor your offerings and marketing strategies.

Here are some individuals likely to be interested in your tanning services:

Individuals who enjoy a bronzed and healthy-looking appearance.
People preparing for special occasions like weddings, vacations, or events.
Fitness enthusiasts seeking to enhance their physique.
Beauty and self-care enthusiasts who prioritize skincare.
Those who prefer a sun-kissed glow without prolonged sun exposure.

Understanding your customers’ preferences allows you to refine your advertising efforts and sales approaches accordingly.

For further insights, refer to How To Understand Your Target Market.

3. Looking at Financials:

This section provides an overview of crucial financial aspects, including startup costs, sales, and profit, for your tanning business.

Startup Costs:

Accurately estimating startup costs is vital for a successful launch. Underestimating may lead to insufficient funds, delaying or hindering the opening of your business.

Overestimating may make it challenging to secure necessary funding due to perceived risk. Start by creating a comprehensive list of everything needed and obtain pricing.

Consider factors like business size, employee hiring, location, and equipment purchase (new or used).

For more detailed information, refer to my article on Estimating Startup Costs.

Sales and Profit:

Your sales depend on the popularity and demand for your products and services. Effective marketing strategies are crucial to bring awareness to the right audience and drive sales.

When considering profitability, account for various expenses, including rent, payroll, and overhead costs. Generating sufficient sales with appropriate profit margins is essential to cover monthly expenses and personal living costs.

For More, See Estimating Profitability and Revenue

Sample Financial Lists As a Starting Point

Startup Costs for a Tanning Salon

Business Registration and Licenses – $500
Lease Deposit (3,000 square feet @ $20 per square foot annually) – $5,000
Leasehold Improvements (remodeling, electrical upgrades, etc.) – $20,000
Tanning Beds (5 units @ $3,500 each) – $17,500
Spray Tan Booths (2 units @ $6,000 each) – $12,000
Sunless Tanning Products and Accessories – $2,000
Salon Furniture and Decor – $5,000
Initial Marketing and Advertising – $2,500
Point of Sale System – $1,500
Insurance Deposit – $1,000
Professional Services (Accounting, legal, etc.) – $3,000
Utility Setup and Deposits – $500
Miscellaneous Setup Costs – $2,000

Grand Total: $72,500

Estimated Monthly Expenses for a Tanning Salon

Lease Payment (3,000 square feet @ $20 per square foot annually) – $5,000
Utilities (electricity, water, garbage, internet) – $1,200
Employee Wages (3 employees at $15 per hour, 30 hours per week) – $5,400
Insurance – $300
Marketing and Advertising – $500
Replacement Tanning Bulbs and Supplies – $300
Equipment Maintenance – $200
Point of Sale System Fees – $50
Professional Services (Accounting, legal, etc.) – $200
Miscellaneous Expenses – $250

Grand Total: $13,400 per month

Revenue and Profit Projections for a Tanning Salon

Let’s say you offer tanning sessions, memberships, and product sales.

Tanning Sessions (25 per day @ $20 per session) – $15,000 per month
Monthly Memberships (100 members @ $50 per membership) – $5,000 per month
Product Sales (Sunscreens, lotions, goggles, etc. @ $1,000 per month) – $1,000 per month

Total Monthly Revenue: $21,000

Subtract the total monthly expenses from the revenue to calculate the net profit:

Total Monthly Profit: $21,000 – $13,400 = $7,600

Annually, this would result in a revenue of $252,000 and a net profit of $91,200.

You can use these as a starting point for your research. Note: Every situation is different, and many factors come into play, but these lists will give you a starting point to build ones for your tanning business.

Remember, these are just estimates, and your actual costs or revenue could be higher or lower. Starting a business involves careful planning and consideration.

Always seek professional advice when calculating your business’s startup costs, expenses, and potential revenue.

4. Choosing The Right Business Location

Selecting the ideal location for your tanning salon can significantly influence your business’s success or failure.

Establishing your salon in an area with no demand for tanning services will likely lead to failure even before your doors open for the first time.

If you launch your salon in a neighborhood saturated with tanning salons, you might find it challenging to attract a sufficient clientele.

Ultimately, you want a location with a demand for tanning services and an acceptable level of competition.

Another crucial consideration is affordability. Operating in a bustling, populated area could provide more exposure, but you must ensure your salon will be profitable despite the potentially higher operational costs.

The converse is equally important. You might find a location where the rent is incredibly low, but will it have enough demand for tanning services to sustain your business?

Selecting a location for your tanning salon is key to success. It warrants careful research to confirm your informed and profitable choice.

For more about business locations, see Choosing The Best Location for Your Business.

5. Choose a Business Name

When selecting a name for your tanning salon, aim for something catchy and fitting. Your business name should be easily pronounceable and memorable.

The name you decide on for your tanning salon will likely stay with you for a long time, so it’s worth investing time to choose one that aligns with your salon’s character and that you’ll be happy with, both now and in the future.

Moreover, consider securing a matching domain name for your salon’s online presence. Verifying that another business doesn’t already register the name you’ve chosen is essential.

Here are business name ideas for a tanning salon:

SunKissed Tanning Salon
Bronze Bask Tanning
Glow and Tell
SunRayz Tanning Studio
Twilight Tan
Radiant Rays Tanning
Beach Bliss Tanning Salon
Soleil Sunshine Studio
Golden Glimmer Tanning
Tanfinity Salon
Sunset Silhouette Tanning
Luminous Luster Tan
Sundaze Tanning Studio
Bronze Belle Tanning Salon
Tan Temptations
SolarFlare Tanning Studio
Radiant Reflections Tanning
Summer Secrets Tanning
EverGlow Tanning Salon
Dusk Till Dawn Tanning

Use this list of names as a source of inspiration to ignite your creativity in creating an original name unique to your tanning salon and not being used by another business.

Also, ensure the name is available for business registration and as a domain name.

For this important step, see How to Choose a Business Name.

6. Register Your Company

The Importance of Registering Your Tanning Business

Registering your tanning business is a crucial step. It not only legitimizes your operation but also provides essential protection.

It safeguards your personal assets, enhances your business’s credibility, and helps you avoid potential legal complications. Moreover, it allows for proper accounting and tax handling.

Considerations for Registering a Tanning Business

When registering your tanning business, consider the type of business structure that best fits your needs.

Options include sole proprietorship, partnership, corporation, or Limited Liability Company (LLC). Each has its advantages and potential drawbacks. You should also research state and local requirements, as these can vary.

Permits and Licenses to Consider for a Tanning Business

Business License: Required to operate legally in your city or state.
Employer Identification Number (EIN): Needed for tax purposes if you plan to hire employees.
Sales Permit: Necessary if you’ll sell products and services.
Tanning Facility License: Some states require this specific license to operate a tanning salon.
Health Department Permit: May be needed, as tanning salons can be considered a health risk.
Building Permit: If you plan on construction or major remodeling, you may need this permit.

Remember, requirements can vary by location, so check with local and state government offices to ensure you have the correct permits and licenses.

See, How to Register your Business for more.

7. Create Your Corporate Identity

A Corporate ID is a visual representation of your tanning salon.

Its importance cannot be understated—it helps create that positive first impression!

Naturally, maintaining a consistent and professional Corporate ID is crucial to impress both new clients and retain the loyalty of existing ones.

A Corporate ID consists of various components such as your logo, business cards, website, stationary, business sign, and promotional items. When designed in harmony, these components work together to communicate your salon’s identity and professionalism effectively.

See A Complete Introduction to Corporate Identity Packages for more.

8. Writing a Business Plan

A business plan is a vital tool for a tanning salon. It serves multiple purposes, including securing funding, attracting investors, and guiding your operations during the startup phase and when your salon is fully operational.

Crafting a business plan requires time and effort because you envision what your tanning salon will look like when it opens its doors.

Detailing these elements requires careful thought and planning.

Ultimately, all your efforts will prove worthwhile, as you will have a comprehensive understanding of what you need to get started and a clear strategy for running your salon.

Remember that multiple avenues are available when creating your tanning salon’s business plan. You can draft it from the ground up, engage a professional, utilize a template, or employ business plan software.

No matter the approach, you must be actively involved, especially if you opt to hire a professional. This is vital as your business plan needs to be unique and effectively convey the essence of your tanning salon.

Bear in mind; your business plan is a living document. It can and should, be updated and refined as your experience grows. Regular reviews may lead to changes in how you operate your salon, ensuring its ongoing success and profitability.

SAMPLE Business Plan for a Sunshine Tanning Salon

Executive Summary

Sunshine Tanning Salon is a state-of-the-art indoor tanning salon in Downtown XYZ’s heart. We aim to offer high-quality, safe, and personalized tanning services to individuals seeking to maintain a year-round tan. Our goal is to create a comfortable, relaxing, and enjoyable tanning experience for our clientele.

Company Description

Sunshine Tanning Salon is a Limited Liability Company (LLC) owned and managed by Mrs. Jane Doe. We offer various tanning services, including stand-up and lay-down UV tanning beds, spray tanning booths, and a range of tanning products. We are committed to promoting responsible and informed tanning practices.

Market Analysis

Our primary target market includes men and women aged 18-45 in the Downtown XYZ area. The indoor tanning industry generates about $3 billion in the U.S. annually, indicating a robust market. However, increasing health consciousness necessitates focusing on safe and responsible tanning practices. Sunshine Tanning Salon is uniquely positioned to cater to this demand.

Organization and Management

Mrs. Jane Doe, with a decade of experience in the beauty and wellness industry, will serve as the General Manager. Our team will consist of three Certified Tanning Consultants, ensuring that all operations comply with federal and state regulations.

Services

Our services include:

Stand-up and lay-down UV tanning sessions
Spray tanning sessions
Selection of tanning lotions, bronzers, and skincare products
Customized tanning plans
Monthly and annual membership options

Marketing and Sales Strategy

We plan to implement a robust marketing strategy to attract and retain customers. This includes:

Local SEO and targeted digital marketing campaigns
Partnerships with local gyms, spas, and beauty salons
Discounted introductory offers and referral incentives
Regular promotions and loyalty programs for repeat customers

Our sales strategy provides a personalized and engaging customer experience, fosters loyalty, and encourages repeat business.

Funding Request

We seek $100,000 to cover startup costs, including leasehold improvements, equipment purchases, initial marketing, and operating expenses for the first six months.

Financial Projections

Based on market research and comparable businesses, we expect to generate a revenue of $252,000 in the first year, with monthly expenses averaging $13,400. This yields a net profit of $91,200 in the first year. We anticipate steady growth in revenue and profit over the subsequent years.

Exit Strategy

Should the need arise to exit the business, potential strategies include selling to a competitor or a larger beauty and wellness enterprise. Another option is franchising the business model once it has proven successful and profitable.

This business plan is a projection and serves as an operational guide. Actual performance may vary based on market conditions and operational realities. Always consult a business advisor or financial planner when embarking on a new business venture.

For information on creating your business plan, see, How to Write a Business Plan.

9. Banking Considerations

Consider selecting a local bank specializing in serving business owners for your tanning salon.

Opening a business account can help distinguish your salon’s expenses from personal spending, making it simpler to monitor costs and providing necessary documentation in the event of a tax audit.

Fostering a professional relationship with your banker is beneficial. Should you need funding, they can offer assistance and advice and potentially expedite loan procedures.

Consider applying for a merchant account to accept your tanning salon’s credit and debit card payments. A solid relationship with your banker can make this process smoother and more efficient.

For more, see, How to Open a Business Bank Account. You may also want to look at, What Is a Merchant Account and How to Get One.

10. Getting the Funds for Your Operation

Securing sufficient funding is a critical step in establishing and operating a tanning salon. Several avenues are available for obtaining this necessary capital.

Traditional lenders such as banks and credit unions are often the go-to options for small business loans. Private loans from family or friends can also provide startup funds.

Potential investors might be interested in your business and be willing to contribute funds. You may also consider selling assets or using collateral to finance your tanning salon.

Considerations when meeting with a loan officer:

Clearly express the purpose of the loan
Present a strong business plan
Showcase market research demonstrating demand for a tanning salon in your chosen location
Be ready to discuss your financial history and creditworthiness

Sample list of documents needed for a business loan application:

Detailed business plan
Business and personal bank statements
Business and personal tax returns
Financial projection for the tanning salon
Ownership and affiliations
Business licenses and registrations

Remember, each lender may have specific requirements, so it’s crucial to check beforehand.

See, Getting a Small Business Loan for more.

11. Software Setup

Software Considerations for a Tanning Salon

Implementing the right software from the get-go is crucial for your tanning salon.

It’s typically easier to initiate a system from the beginning rather than migrate your data to a new program later.

Explore if a demo is available and examine reviews and discussion forums to understand other users’ experiences with the software.

Additionally, you should investigate software options for tracking expenses and preparing financial documents for tax filing.

Consulting with your bookkeeper or accountant can aid in making the right choice for your salon’s accounting software.

List of Potential Software for a Tanning Salon:

Salon Scheduling Software: Software like Acuity or Booker help manage client appointments and staff schedules.
Point of Sale (POS) System: Systems such as Square or Clover can handle transactions and inventory management.
Accounting Software: QuickBooks or Xero can assist with tracking expenses and preparing financial documents.
Marketing Software: Tools like Mailchimp can help with email marketing and client communication.
Customer Relationship Management (CRM) Software: Software like Zoho or Salesforce can help manage customer interactions and improve client service.
Tanning Salon Management Software: Tan-Link or Helios can aid in managing tanning bed schedules, client records, and more.

12. Get The Right Business Insurance

When it comes to running a tanning business, it’s crucial to prioritize the right insurance coverage. Accidents can happen unexpectedly, making it essential to safeguard your business and all those involved. Here are some key concerns to consider when seeking insurance for your tanning business:

Comprehensive Coverage:

Ensure that your insurance policy covers a wide range of incidents, such as injuries, property damage, and theft.

This will provide you with peace of mind, knowing that you’re protected in various scenarios.

Customer and Employee Protection:

Your customers and employees are the backbone of your tanning business. Look for insurance that includes liability coverage to protect against potential lawsuits if someone sustains an injury while using your tanning equipment or facilities.

It’s crucial to prioritize their well-being and ensure that you have the necessary protection in place.

Property Coverage:

Your tanning salon is filled with valuable equipment, furniture, and supplies.

Make sure your insurance policy includes coverage for property damage, such as fire, water damage, or theft.

This will help you recover financially in case of any unexpected incidents that could damage or result in the loss of your assets.

Professional Liability Insurance:

As a tanning business owner, you should also consider professional liability insurance.

This type of coverage protects you against claims or lawsuits arising from alleged negligence, errors, or omissions in your services.

It’s an important safeguard to have, considering the potential risks associated with tanning procedures and the importance of providing safe and professional services to your customers.

Home-Based Business Considerations

If you operate your tanning business from your home, it’s crucial to inform your home insurance agent.

Running a business from your residence might have implications for your existing home insurance policy, potentially nullifying certain coverages.

Make sure you discuss your business activities with your insurance provider to ensure proper coverage for both your home and business.

Seek Professional Guidance:

Navigating the complexities of insurance can be challenging, especially when it comes to finding the right coverage for your tanning business.

Consider engaging a competent insurance broker with experience in the beauty or wellness industry. They can provide expert guidance, assess your specific needs, and help you obtain sufficient coverage tailored to your business requirements.

By addressing these concerns when seeking insurance for your tanning business, you’ll be better prepared to handle unforeseen events and protect yourself, your customers, and your assets.

Remember, insurance is an investment in the longevity and security of your business, so choose wisely and consult professionals to ensure you have the coverage you need.

For more, see What to Know About Business Insurance.

13. Select Suppliers

Choosing the Right Suppliers for Your Tanning Business

Establishing a solid partnership with your suppliers plays a pivotal role in the success of your tanning business. The reliability and trustworthiness of your suppliers are key factors that can significantly impact your operations. Here’s why selecting the right suppliers is crucial for your business:

Competitive Prices and Cost Savings:

A reputable supplier can offer competitive prices on tanning products and equipment, allowing you to pass on savings to your customers.

By securing favorable pricing, you can enhance your profit margin and maintain a competitive edge in the market. Consider suppliers who provide cost-effective solutions without compromising on quality.

Reliable Stock Availability:

Smooth and uninterrupted business operations rely on having a consistent supply of necessary tanning products and equipment.

A trustworthy supplier ensures that you always have the required stock readily available.

This minimizes the risk of running out of popular products, enabling you to meet customer demands efficiently and maintain customer satisfaction.

Building a Positive Working Relationship:

Treating your suppliers with respect and fairness is essential for fostering a positive working relationship.

It’s important to recognize that a mutually beneficial partnership contributes to the long-term success of your business.

By ensuring that your suppliers benefit financially from the collaboration, you establish a foundation of trust and loyalty, which can lead to better support and cooperation.

Product Quality and Innovation:

Selecting reputable suppliers who prioritize quality allows you to offer superior tanning products and services to your customers.

Ensure that your suppliers maintain high standards and provide products that align with the latest industry trends and innovations. This not only enhances the customer experience but also demonstrates your commitment to providing exceptional services.

Timely Delivery and Customer Satisfaction:

Reliable suppliers understand the importance of timely deliveries. They strive to fulfill orders promptly, helping you meet customer expectations and maintain a positive reputation.

Consistent and punctual deliveries contribute to a smooth workflow and improved customer satisfaction, ensuring that your tanning business operates seamlessly.

Remember, building strong relationships with your suppliers is a continuous process. Regular communication, feedback exchange, and prompt resolution of any issues or concerns are vital for maintaining a fruitful partnership.

By selecting suppliers who align with your business goals and values, you can establish a reliable supply chain that supports the growth and success of your tanning business.

For More See, How To Choose a Supplier.

14. Physical Setup

Layout:

The physical setup and layout of a tanning business play a crucial role in creating a comfortable and inviting environment for customers. With a neutral approach, it’s important to consider the following aspects.

Adequate Space Allocation: Ensure sufficient space is allocated for tanning beds or booths to accommodate the number of customers you anticipate. This allows for a smooth flow of customers and minimizes overcrowding.

Additional Areas: Strategically position areas for customer waiting, consultation, and retail displays. These sections enhance the overall customer experience and provide opportunities for upselling or showcasing products.

Ventilation and Lighting: Prioritize proper ventilation and lighting to create a pleasant and relaxing atmosphere. Good air circulation helps prevent stuffiness, while well-placed lighting ensures adequate visibility and ambiance.

Signage:

In addition to your main business sign, incorporating appropriate signage throughout your tanning business is essential. Neutral advice suggests the following:

Key Locations: Install signs in relevant locations such as parking lots, exits, and special areas. These signs guide people to designated areas, improving navigation within your facility.

Enhancing Customer Experience: Well-designed signage adds a professional touch to your operation. Clear and informative signs help customers easily find what they need, creating a positive impression of your tanning business.

Demonstrating Professionalism: By implementing cohesive and well-executed signage, you convey a sense of professionalism. Consistent branding and informative signs contribute to the overall image of your business.

Office Setup:

Efficient management of your tanning business requires a well-organized office space. Consider the following elements for an effective office setup:

Essential Equipment: Ensure your office is fully equipped with the necessary tools and resources for managing administrative tasks. This includes a desk, comfortable seating, filing cabinets, computer equipment, and communication devices.

Streamlining Workflow: An organized office helps you work more efficiently. Arrange your supplies and equipment in a logical manner, making it easy to find what you need quickly. This minimizes distractions and maximizes productivity.

Productivity Boost: By having an office that is well-equipped and organized, you create an environment that promotes focus and productivity. A clutter-free workspace reduces stress and allows you to concentrate on managing your tanning business effectively.

See, Here are Considerations for The Setup of Your Office, for tips and ideas to make your office work for you. Also, have a look at our article About Company Signs.

15. Creating a Website

Increased Visibility and Information Access:

A website serves as a digital storefront, providing potential customers with easy access to information about your tanning business. It allows you to showcase your services, prices, and special offers, giving visitors a clear understanding of what you provide.

Convenient Online Booking:

With online booking capabilities, customers can conveniently schedule appointments anytime. This streamlines the booking process, making it more accessible and convenient for your clients.

Enhanced Credibility and Professionalism:

Having a website enhances your credibility, professionalism, and brand image. It shows that you are a legitimate business and provides a platform to establish trust with potential customers.

Cost-Effective Marketing Tool:

A website serves as a cost-effective marketing tool, expanding your reach beyond traditional advertising methods. It enables you to engage a broader audience, potentially attracting new customers and increasing your business’s visibility.

By having a website for your tanning business, you can maximize your online presence, improve customer accessibility, and establish a professional image in the competitive market.

For more, see How to Build a Website for Your Business.

16. Create an External Support Team

Building a Reliable Support Team for Your Tanning Business

In the tanning business, having a dependable external support team of professionals is essential.

These professionals provide valuable advice and services, even though they are not on your payroll.

It’s important to understand their significance and consider adding more members to strengthen your team. While it takes time to build professional relationships and find trustworthy individuals, it’s a continuous process worth investing in.

Your support team may consist of various professionals, such as:

Accountant:

An accountant helps manage your financial matters, ensuring accurate bookkeeping, tax compliance, and financial analysis.

Their expertise ensures your financial records are well-maintained and assists in making informed business decisions.

Lawyer:

A lawyer provides legal guidance and helps you navigate legal complexities, such as contracts, business structure, and compliance. Their expertise protects your business’s legal interests and minimizes potential risks.

Financial Advisor:

A financial advisor offers guidance on investments, financial planning, and wealth management.

They help you make informed decisions about your business’s financial future and assist in setting achievable financial goals.

Marketing Specialist:

A marketing specialist aids in developing effective marketing strategies to promote your tanning business.

They assist with market research, branding, advertising, and digital marketing efforts, helping you attract and retain customers.

Technical Advisors:

Technical advisors possess expertise in areas such as equipment maintenance, software systems, and IT infrastructure.

They provide support and guidance to ensure your tanning equipment operates optimally and your technology systems are efficient and secure.

Consultants:

Consultants with industry-specific knowledge can offer valuable insights and recommendations for enhancing your tanning business. They bring expertise in areas like operations, customer experience, and industry trends, helping you stay competitive and adapt to changing market demands.

Having a strong support team allows you to tap into their expertise whenever you need assistance. While it’s not necessary to have all these team members in place from the start, gradually building a reliable network will be beneficial in the long run.

By assembling a trusted group of professionals, you can leverage their skills and knowledge to navigate challenges, make informed decisions, and drive the success of your tanning business.

For more, see, Building a Team of Professional Advisors for Your Business.

17. Hiring Employees

Operating and Hiring for a Growing Tanning Business

In the early stages of your tanning business, it may be feasible to handle operations on your own without hiring employees. This can be a cost-effective approach, especially when starting out and considering the significant expense of payroll.

However, as your business begins to expand, managing and operating it single-handedly may become challenging. Hiring employees can significantly enhance productivity when you bring in the right individuals.

The following are job positions or outsourced services you may want to consider as your tanning business grows and becomes successful:

Front Desk Receptionist:

A friendly and efficient receptionist can handle customer inquiries, appointment scheduling, and check-ins, ensuring a smooth flow of operations and providing excellent customer service.

Tanning Consultants:

Knowledgeable staff members who can educate customers about various tanning options, recommend suitable products and ensure safe and effective tanning experiences.

Tanning Technicians:

Trained professionals who specialize in operating tanning equipment, ensuring customer safety, and providing personalized assistance during tanning sessions.

Retail Sales Associates:

Sales-oriented employees who can handle retail operations, assist customers with product selection and drive sales growth.

Marketing Specialist:

An individual or outsourced service provider with expertise in marketing strategies, advertising, and digital promotion, helping you expand your customer base and increase brand visibility.

Cleaning and Maintenance Staff:

Reliable individuals responsible for maintaining cleanliness and hygiene in the tanning facility, ensuring the equipment is properly sanitized, and addressing any maintenance issues promptly.

Accountant/Bookkeeper:

An experienced professional who can manage financial records, handle payroll, track expenses, and ensure compliance with tax regulations.

Human Resources (HR) Personnel:

If your business expands significantly, having an HR professional can help with employee recruitment, training, and ensuring compliance with labor laws and regulations.

Business Manager/Operations Manager:

As your business grows, you may consider hiring a skilled manager who can oversee day-to-day operations, implement effective business strategies, and optimize efficiency.

Outsourced Services:

Depending on your business needs, you may also consider outsourcing services such as IT support, legal counsel, or marketing agencies to leverage specialized expertise.

As your tanning business flourishes, carefully assessing your requirements and hiring or outsourcing the appropriate positions will contribute to smooth operations, enhanced customer experiences, and continued growth and success.

For more, see, How and When to Hire a New Employee.

Points To Consider

Getting Customers Through The Door

In the tanning business, customer attraction is crucial for success. Building a customer base can be challenging in the beginning, as your operation is new, and people may not be aware of it.

However, with time and a solid reputation, customer acquisition becomes easier, along with gaining more marketing experience.

To help you navigate the initial phase and generate customer interest, I recommend reading the following article for ideas on getting customers through the door as a new tanning business.

Implementing effective marketing strategies and leveraging various channels will help you establish a strong presence in the market and attract potential custo

See our article How To Get Customers Through the Door; you’ll find a few ideas you can use.

Marketing Ideas

Marketing your tanning business is an ongoing effort that directly impacts revenue generation.

While you may consider engaging a marketing agency or expert if necessary, it’s important to recognize that you can take proactive steps on your own. Simplify your marketing process by focusing on raising awareness about your business whenever an opportunity arises.

Explore our marketing section, where you’ll find articles that offer ideas to effectively promote and bring awareness to your tanning business.

By implementing these strategies, you can attract more customers, increase visibility, and drive growth for your business. Remember, consistent marketing efforts contribute to long-term success in the competitive tanning industry.

See our marketing section for articles that will provide ideas to bring awareness to your tanning business.

Skill Set:

Focusing on Your Skill Set for Running a Tanning Business

It’s crucial to assess your skill set and determine if you possess the necessary abilities to run a tanning business successfully.

Evaluating your skills helps ensure you can effectively manage various aspects of the business. Remember, if you lack a vital skill, you have the option to learn and acquire it or hire someone with expertise in that area.

Essential Skills for a Tanning Business Owner:

Tanning Knowledge: Understanding different tanning methods, equipment, and safety protocols is essential to provide quality service and ensure customer satisfaction.
Customer Service: Excellent interpersonal and communication skills are crucial for building strong customer relationships, addressing inquiries, and delivering exceptional service.
Business Management: Proficiency in managing finances, operations, and staff is essential for maintaining smooth business operations and driving growth.
Marketing and Sales: Effective marketing strategies and sales skills are necessary for promoting your tanning services, attracting customers, and increasing revenue.
Problem-Solving: The ability to identify and resolve challenges promptly is crucial for ensuring smooth operations and providing optimal customer experiences.
Organization and Time Management: Strong organizational skills help with managing appointments, inventory, and administrative tasks efficiently. Effective time management ensures productivity and maximizes business operations.
Attention to Detail: A keen eye for detail is vital for maintaining cleanliness, hygiene, and equipment functionality within the tanning facility.
Flexibility and Adaptability: The tanning industry can present unexpected situations, and being flexible and adaptable allows you to navigate changes and meet customer needs effectively.
Leadership and Team Management: If you have employees, leadership skills are essential for providing guidance, motivating staff, and fostering a positive work environment.
Continuous Learning: Staying updated with industry trends, new tanning techniques, and emerging technologies ensures you provide the best services to customers and remain competitive in the market.

By focusing on these essential skills and either possessing them or acquiring them through learning or hiring the right individuals, you can increase your chances of success as a tanning business owner.

Hours of Operation:

Here are some hours of operation to consider for a tanning business:

Regular Business Hours: Set standard operating hours during weekdays, typically from Monday to Friday. This may range from 9:00 AM to 8:00 PM, depending on your target customer base and market demand.
Extended Evening Hours: Consider extending your operating hours in the evenings to accommodate customers who prefer tanning sessions after work. This could be until 10:00 PM or later, providing flexibility for those with busy daytime schedules.
Weekend Hours: Offering weekend hours is important to cater to customers who may have more free time for tanning sessions. Consider opening on Saturdays and Sundays, with hours ranging from 10:00 AM to 6:00 PM or as per local regulations.
Seasonal Adjustments: During peak tanning seasons, such as spring and summer, you may want to consider adjusting your hours of operation to meet increased demand. This could involve earlier opening times, later closing times, or even being open on additional days.
Holiday Hours: Consider having modified hours during holidays, such as shorter operating hours or closing on certain holidays. This allows you and your staff to take well-deserved breaks while still accommodating customer needs.

Remember to analyze your target market, local competition, and customer preferences when determining the hours of operation for your tanning business.

It’s important to strike a balance that ensures optimal customer accessibility while considering the operational needs and resources of your business.

Equipment

A List of Equipment You May Need for a Tanning Business:

Stand-Up Tanning Booths
Lay-Down Tanning Beds
Spray Tanning Booths or Handheld Spray Tanning Machines
High-Pressure Tanning Beds
Tanning Bulbs (for the tanning beds and booths)
UV Protective Goggles
Tanning Lotions and Bronzers (for resale and in-salon use)
Sunless Tanning Products (for resale and in-salon use)
Skin Care Products (like moisturizers and after-tan lotions)
Disposable Undergarments (for spray tanning clients)
Protective Floor Mats (for spray tanning areas)
Fans or Ventilation Systems (for client comfort and air quality)
Point of Sale System (for tracking sales, inventory, and appointments)
Cash Register or Payment Processing System
Printer and/or Receipt Printer
Security System (cameras, alarms)
Sterilization Equipment (for cleaning goggles and other reusable equipment)
Salon Chairs and Stools (for waiting area and spray tan preparation)
Storage Lockers or Cabinets (for client belongings)
Towels and Robes (for client use)
Cleaning Supplies (disinfectants, cleaning cloths, etc.)
Office Supplies (pens, appointment books, clipboards)
Sound System (for playing background music)
Decorative Items (like mirrors, paintings, indoor plants to create a pleasant environment)
Waiting Area Furniture (comfortable chairs, coffee table, magazine racks)