How to Start a Wedding Invitation Business With Complete Resources
Wedding Invitation Business Overview:
Your creativity and flair for print design can be put to good use, particularly when it comes to invitations. As a designer, you will make the big announcement one of beauty. Working with the bride and groom, the invitations that they envision will become a reality in your hands.
As a graphic designer, you can make a wide range of stationery related to weddings, including wedding invitations and RSVP cards, save the date cards (which remind guests of the date of the wedding), orders of service, menus, table plans, place cards, and thank you cards.
Their products are handmade and personalized and are sold directly to the customer after a consultation.
Ready-made stationery is generally sold via craft fairs or through a website. Some stationery makers also supply their products to retailers such as bridal shops and stationery stores.
- Ability to meet deadlines
- Sales background
- Knowledge of the wedding industry
- Excellent design skills
- List of Common Business Skills
Employee and Job Consideration During The Start-Up Phase or In The Future:
Equipment, Supplies, & Services During Start-up OR In The Future:
- Powerful computer
- Color Printer for proofs
- Software, such as Photoshop, Illustrator, InDesign
- Essential office Equipment
Monthly Expenses and Operating Costs To Consider:
In addition to our list of common business expenses, your wedding invitation business will require a budget for the ongoing cost of acquiring supplies.
Approximate Minimum Startup Cost:
With equipment, software, and supplies, count on spending anywhere from $1,000 to $3,000 at the beginning. Advertising has to be included in this cost as well. Purchasing samples of different paper and ink types for demo invitations is wiser than purchasing an entire ream of a particular paper that may or may not be used. Be sure to check with the wholesaler on the availability of each item if it is needed quickly.
Tips & Considerations:
- You can convince new wedding parties to come to you for their invitations. You may want to start a website to help get your name established. Also, try going to bridal expos and other conventions. This will help to get your company name established.
- Create a “look-book” of your designs, fully printed and complete with accompaniments such as response and thank-you cards, for potential clients to browse. While an online portfolio is essential, a print portfolio allows potential clients to view the true look and feel of your invitation designs and will help you close the deal.
- Become familiar with bulk mailing by visiting your local post office. Be sure to know the basics such as the cost and number of stamps needed based on the weight of each envelope. Also find out how to order special stamps such as “Love” stamps and postmarks from cities with romantic names like Loveland, Colorado, and how to create envelope seals that add a special touch to your products, all while following U.S. Postal Service guidelines.
- When you are able to hire staff, consider expanding your line of offerings by adding personal-touch services to your designs, such as hand-written calligraphy for envelopes.
- You can create templates with print design software for basic wedding invitation sizes to help cut down on project time and free yourself up to concentrate on more personalized services.
- A reliable printer is essential. Be sure to establish a relationship with a printer that not only has a long track record of customer satisfaction but also demonstrates evidence of being fiscally sound. It is absolutely necessary to find a reliable printer or printers that can withstand hard times; you don’t want your printer going under in a bad economic climate.
- Glance at a few bridal magazines. Reading up on what is popular in invitations gives you an idea of what services to offer. You will be working with different styles and textures of paper, basic and special inks, and various fonts. A professional at a stationery or craft store may help you learn about paper and what inks are good for each.
- There are several ways to advertise for free (such as sending your business card to wedding planners and bridal shops), along with participating at events such as bridal conventions and expos.
- Advertisements in wedding magazines and trade show magazines are a good way to start. Direct mailings to wedding planners and stationery stores apprise them of your availability for work. Online advertising on websites, and setting up your own, will bring in a diversified audience of engaged couples.
- For couples that are far away, you can offer telephone consultations and invitation previews free of charge with the order.
- One idea for expansion would be wedding extras: wedding bubbles, bells, and other keepsakes increase sales.
Pros and Cons:
- You can be your boss
- You get to put your creative skills to use and show them your talent and skill.
- Wedding parties are often under a great deal of stress and can be hard to deal with at times.
- Clients may change their minds after an order has already been printed and you may find yourself having to start over from scratch.
A Day In The Life of A Wedding Invitation Designer:
A day in the life: Wedding stationery designer Wendy Legg | Chester Chronicle
A Day in the Life | Kristen Caudill Invitations
Starting Your Business
A List of Important Steps You Must Consider When Starting A Business – Take a couple minutes to go over this list of issues to consider when starting a business.
Questions To Consider Before Starting A Business – 10 key issues to look at before starting a business. Starting a new venture blindly is asking for headaches! Know what to expect before you start!
Starting a Stationery Business | Entrepreneur.com
What Are Wedding Invitation Business Start Up Costs? | Wedding Invitations Online CA
Start a Wedding Invitation Business | Weddingsforaliving.com
Starting a Handmade Wedding Stationery Business | Paper Mill Direct UK
10 Lessons for New Wedding Invitation Designers | Sage Wedding Pros
Make Your Own Invitations at Wedding Paper Divas | Wedding Paper Divas.com
Wedding Invitation Graphic Design, Everything You Need To Know | Apractical Wedding.com
Beautiful Wedding Invitations You Can Make Yourself | BridalGuide
Free Wedding Invitations | DesignMantic.com
Custom Invitations | Vistaprint
How to make your own wedding invitations in 10 easy steps | Wedding Ideas Mag.com
Make your own wedding invitations | Instructables.com
Wedding Invitation Sites:
Wedding Invitations & Wedding Announcements | Vistaprint
Modern Wedding Invitations | Shine Wedding Invitations.com
Custom Invitations, Announcements, and Thank You Cards | eInvite.com
Wedding Invitations | FineStationery.com
Wedding Gifts, Invitations & More | Minted
Custom Wedding Invitations | Invitations By Dawn
Custom Templates, Unique Ideas & Etiquette Tips | Wedding Paper Divas.com
Match Your Color & Style Free! | Basicinvite.com
Custom Wedding Invitations | Purpletrail.com
Custom Wedding Photo Gifts and Invitations | Pinhole Press
Bridal Shower Invitations | Tinyprints.com
Wedding Invitations | Wedding Paperie
Wedding Invitations, Custom Stationery | B Wedding Invitations
Beautiful Designs for Your Wedding to Wow Guests | PaperStyle
Modern, Unique, and Trend-forward Designs | Magnetstreet.com
Wedding Forums | WeddingWire
Invites and Paper — The Knot
The Association of Bridal Consultants | bridalassn.com
Bridal Association of America | Bridal Association of America.com
Assn for Wedding Professionals Int’l | Afwpi.com
Top 9 Best Wedding Invitation Software For Mac | Agueware.com
Supplies & Equipment:
Custom Wedding Invitations & Stationery Printing | ePrintFast