Starting an Aerial Photography Business: Step-by-Step Tutorial

Are you thinking about starting your own aerial photography business? This overview will provide you with useful information and guidance.

You’ll find numerous examples to inspire you and give you a clear idea of what to expect. We’ll discuss important issues you should consider, such as equipment, legal requirements, and marketing strategies.

Additionally, we’ll provide valuable resources and information to assist you during the startup phase and as your business grows. We have a lot of ground to cover, so feel free to bookmark this page for future reference.

If you find this post helpful, please consider sharing it with others!

Let’s get started with the steps.

~

Steps to Starting an Aerial Photography Business

1. Gaining an Overview of What You’re Getting Into

This section is here to provide you with helpful insights and guidance for your aerial photography business.

The most crucial aspect of succeeding in this field is you. Understanding your feelings and thoughts about owning and running your own business is important.

Taking the time to reflect on this will enable you to make better decisions when it comes to starting your aerial photography venture.

a.) Is Starting a Business the Right Step for You?

Passion plays a vital role in achieving success in the aerial photography business. When you have a deep passion for what you do, it becomes your driving force. Challenges and obstacles won’t discourage you; instead, you’ll seek solutions and overcome them. On the other hand, if you lack passion for your business, problems will make you want to give up.

Let’s imagine a situation: Imagine winning the lottery and having all the money you need. You help your loved ones, support charities, and enjoy a luxurious lifestyle. You have everything you desire, from your dream house to fancy cars and gadgets. Even with all this wealth, you still have a significant amount left for your future.

Now, here’s an important question to consider: Would you still choose to start an aerial photography business in such a scenario? If your answer is yes, it demonstrates that you have a genuine passion for the business and are on the right path.

However, if your answer is no, it raises another question: What would you prefer to do instead? Maybe there’s something else you’re truly passionate about, and it might be worth pursuing that path instead.

For More, See How Passion Affects Your Business

The Reasons for Starting a Business

Starting your aerial photography business may sound amazing: being in charge, making decisions, earning a good income, and living the dream. While all of this can become a reality if you succeed, the journey until then can be challenging.

Before diving into business ownership, it is crucial to ensure it’s the right fit for you and that you have the right motivations for starting a business.

I recommend checking out my article below to help you make an informed choice and identify essential factors. It will provide valuable insights to assist you in making the right decision before moving forward.

See Considerations Before You Start Your Business to identify key points for a new business owner.

b.) A Quick Overview of Owning an Aerial Photography Business

Aerial Photography Business Overview

Here’s a general overview of what it’s like to be in this line of work:

Responsibilities:

• Acquiring and maintaining necessary equipment like drones and cameras.
• Handling client communications, including inquiries, bookings, and project discussions.
• Marketing your services to reach potential customers.
• Staying updated on regulations and obtaining required licenses or permits.
• Managing administrative tasks such as finances, invoicing, and networking.

An average day could be:

• Planning flights, considering weather conditions and location scouting.
• Setting up and operating the drone to capture stunning aerial shots or videos.
• Conducting post-production work, including editing and enhancing footage.
• Managing administrative tasks related to the business.
• Networking and building professional relationships.

Running an aerial photography business requires a combination of technical skills, creativity, and business acumen. Each day brings unique projects and opportunities to showcase your talents and provide clients with exceptional aerial imagery.

Key Points To Succeed in Aerial Photography Business

Running a successful aerial photography business requires a combination of skills, including managing the business itself, meeting customer expectations, marketing effectively, and budgeting wisely. Here are some key points to consider:

Key Points to Succeed in an Aerial Photography Business:

• Master the technical aspects: Develop strong skills in operating drones and capturing high-quality aerial photographs.
• Understand regulations: Stay updated with local laws and regulations regarding drone operations to ensure compliance and safety.
• Invest in equipment: Acquire reliable and advanced drone equipment, cameras, and editing software to deliver impressive results.
• Develop a portfolio: Build a strong portfolio showcasing your best aerial photographs to attract potential customers.
• Customer expectations: Understand what customers desire, such as unique perspectives, high-resolution images, and professional editing.
• Effective marketing: Promote your business through various channels, including social media, websites, and collaborations with related industries.
• Budgeting wisely: Keep track of expenses and income, and allocate funds for equipment maintenance, marketing, and growth opportunities.

Combining these elements can increase the chances of success in your aerial photography business while ensuring customer satisfaction and financial stability.

Challenges of Running an Aerial Photography Business:

• Customer satisfaction: Meeting customer expectations can be challenging, as clients may have specific requirements for angles, image quality, and editing. Maintaining high-quality standards and delivering on customer demands is crucial.
• Financial stability: Ensuring sufficient funds to sustain the business is essential. Many businesses fail due to insufficient capital, especially during slower periods when there may be fewer projects. Effective budgeting and financial planning are necessary to cover expenses and maintain cash flow.
• Competition: The aerial photography industry can be highly competitive, with numerous businesses offering similar services. Standing out from the competition requires finding unique selling points, providing excellent customer service, and continuously improving skills and equipment.
• Regulatory compliance: Adhering to regulations and licensing requirements for drone operations is vital. Staying updated with evolving laws and obtaining necessary permits can be time-consuming and costly.
• Equipment maintenance and upgrades: Drones and photography equipment require regular maintenance and occasional upgrades to ensure optimal performance. Allocating funds for equipment upkeep and staying technologically current can be a financial challenge.

By addressing these challenges proactively, aerial photography businesses can increase their chances of success and maintain long-term viability.

Aerial Photography Business Models

Types of aerial photography business setups

Freelance Aerial Photographer:

As a freelance aerial photographer, you work independently and offer your aerial photography services to clients on a project basis.

Your business model revolves around charging clients for each assignment or per hour of aerial photography work.

You may also charge additional fees for editing and post-processing the photographs.

Aerial Photography Service Provider:

This setup involves establishing a company specializing in aerial photography services to various clients. Your business model can include offering different packages or customizable options for clients to choose from.

You may charge based on factors such as the duration of the shoot, the number of images or videos captured, and any additional services requested.

Real Estate Aerial Photography:

In this business model, you specifically target the real estate industry. You capture aerial photographs and videos of properties for sale or rent.

Your clients may include real estate agents, property developers, or homeowners looking to showcase their properties.

You can charge based on the size of the property, the number of images or videos required, or offer package deals for real estate agents who require frequent aerial photography services.

Event Aerial Photography:

This setup focuses on capturing aerial photographs and videos of events such as weddings, sports events, concerts, or festivals.

Your business model involves charging clients for covering the event from an aerial perspective.

Pricing can be based on factors like the duration of the event, the complexity of capturing aerial shots, and any additional editing or post-production services.

Stock Aerial Photography:

With this business model, you capture high-quality aerial images and videos of various landscapes, landmarks, and cityscapes.

You then sell these images and videos through stock photography platforms or your own website.

Clients can purchase the rights to use these visuals for various purposes such as advertising, website content, or editorial use.

Your income is generated through the sale of licenses for these visuals.

Aerial Surveying and Mapping:

In this business model, you use aerial photography techniques to gather data for surveying and mapping purposes.

This can include aerial infrastructure inspections, land surveying, or creating 3D terrain models. Your clients can range from construction companies, land developers, environmental agencies, or government organizations.

Your pricing structure may be based on the size and complexity of the project or the amount of data collected.

Remember:

these are just a few examples of aerial photography business setups and their corresponding business models.

Depending on your skills, resources, and target market, you can create a unique business model that suits your specific goals and clientele.

c.) Pros and Cons

Pros of Running an Aerial Photography Business:

1. Unique Perspective: Aerial photography offers a unique and captivating perspective, allowing you to create stunning visuals that stand out from traditional ground-based photography.
2. High-Demand Market: There is a growing demand for aerial photography services across various industries, such as real estate, events, tourism, and surveying, providing potential for a steady stream of clients.
3. Creative Freedom: Running your own aerial photography business allows you to express your creativity, experiment with different techniques, and capture breathtaking shots from the sky.
4. Flexibility: You can set your own schedule, choose the projects you want to work on, and determine your rates, providing flexibility and autonomy in your business.

Cons of Running an Aerial Photography Business:

1. High Initial Investment: Starting an aerial photography business can require a significant investment in equipment, such as drones, cameras, and editing software, which can be costly.
2. Technological Challenges: Keeping up with rapidly evolving technology and regulations related to drones and aerial photography can be a challenge, requiring continuous learning and updates.
3. Weather Constraints: Aerial photography heavily relies on weather conditions, and adverse weather, such as rain, wind, or low visibility, can disrupt or cancel shoots, impacting your business’s productivity.
4. Safety and Legal Considerations: Operating drones for commercial purposes involves adhering to strict safety guidelines and obtaining necessary licenses and permits, which can be time-consuming and require compliance with local regulations.
5. Competitive Market: The aerial photography industry is becoming increasingly competitive, requiring you to differentiate your services and continually market your business to stand out from competitors.

Note: This summary concisely overviews the pros and cons of running an aerial photography business. It is important to consider additional factors and conduct thorough research before starting your own business.

2. Research

Aerial Photography Business Research

Before starting an aerial photography business, conducting thorough research is important to make informed decisions. Gathering quality information will provide valuable insights into whether this business suits you.

One effective way to obtain reliable information is by connecting with industry professionals already in the field. These individuals possess the expertise to offer trustworthy guidance. Spending time with them can be invaluable, allowing you to gain insights from their years of experience and knowledge.

To assist you in finding the right people to talk to and approaching them effectively, I have written an article with helpful ideas. I strongly recommend reading this article to understand what you’re getting into before launching your business.

You can find the article by following the link below.

See An Inside Look Into the Business You Want To Start for all the details.

Target Audience

Understanding your target market is crucial for the success of an aerial photography business. By identifying and comprehending your potential customers, you can tailor your services and marketing strategies to meet their specific needs.

People who might be interested in what you offer:

• Real estate agents and property developers who need captivating aerial shots for listings and promotions.
• Event organizers seeking unique perspectives and aerial coverage of weddings, concerts, or sports events.
• Tourism agencies and travel companies interested in showcasing breathtaking landscapes and attractions.
• Construction companies requiring aerial surveys, progress documentation, and site inspections.
• Environmental organizations and researchers seeking aerial imagery for mapping, monitoring, and conservation purposes.
• Advertising agencies and marketing professionals looking for eye-catching visuals to enhance campaigns.

Understanding your target market allows you to improve advertising and sales by tailoring your messages, reaching the right audience, and providing solutions that resonate with their specific needs.

For more in-depth guidance on understanding your target market, please refer to, How To Understand Your Target Market.

3. Looking at Financials:

Startup Costs:

Sample Lists

Sure, here’s a sample estimate for the initial costs, monthly expenses, and a projection for the revenue and profit of an aerial photography business.

Startup Costs

1. Camera Drone – $3,000
2. Spare Drone Batteries (x4) – $400
3. Professional DSLR Camera – $2,000
4. Professional Camera Lens – $1,000
5. Portable Charging Station – $250
6. Laptop with editing software – $2,500
7. Drone Insurance – $800
8. Business Insurance – $1,000
9. FAA Remote Pilot Certification – $160
10. Website (design and initial setup) – $2,000
11. Marketing (initial campaign) – $2,000
12. Business Licenses and Permits – $500
13. Legal fees for business setup – $1,500

Total Startup Costs: $16,110

Monthly Expenses

1. Rent (for an office/storage) – $1,000
2. Utilities – $200
3. Internet – $100
4. Phone – $50
5. Equipment Maintenance – $200
6. Software Subscription (Adobe Suite, etc.) – $80
7. Website Maintenance – $100
8. Marketing & Advertising – $500
9. Business Insurance – $85
10. Gasoline/Transport – $200
11. Professional Association Fees – $50

Total Monthly Expenses: $2,565

Revenue and Profit Projection

Assuming that the business charges an average of $500 per shoot and completes about 20 shoots per month, we can calculate the expected revenue.

Monthly Revenue: $500 x 20 = $10,000

Gross Monthly Profit: Revenue – Expenses $10,000 – $2,565 = $7,435

Annual Gross Revenue: $10,000 x 12 = $120,000 Annual Gross Profit: $7,435 x 12 = $89,220

Please note that these numbers are rough estimates, and the actual costs and earnings can vary greatly depending on various factors, including location, business strategy, client base, etc. Moreover, this does not account for taxes and personal expenses.

4. Choosing The Right Business Location

When it comes to choosing a location for your aerial photography business, there are some key points to consider:

1. Demand and Competition:

• Select a location where there is sufficient demand for your services.
• Avoid areas with no demand or excessive competition, which can lead to business failure.

2. Affordability:

• Ensure that the location you choose fits within your budget.
• Operating in a highly populated area may offer more exposure, but consider if the extra expense aligns with your profitability goals.

3. Balancing Demand and Cost:

• Evaluate if a low-cost location will have enough demand to support your business.
• Strive for a location that strikes a balance between demand and affordability.

4. Research and Confirmation:

• Conduct thorough research on potential locations to make an informed decision.
• Confirm that your chosen location aligns with your aerial photography business’s specific needs and goals.

Choosing the right location is a crucial factor in the success of your business.

Take the time to carefully research and analyze various factors before making your decision.

For more about business locations, see Choosing The Best Location for Your Business.

5. Choose a Business Name

When it comes to choosing a name for your aerial photography business, consider the following:

• Catchiness and Appropriateness: Select a catchy and suitable name for your business.
• Easy Pronunciation and Memorability: Opt for a name that is easy to pronounce and remember.

Choosing a business name requires careful consideration as it will likely stay with your company long. Take the time to select a name that aligns with your business and satisfies you now and in the future.

Additionally, ensure that the chosen name has a matching domain for your online presence. It is important to check if the name is not already registered by another business to avoid conflicts.

Business Name Ideas for Your Aerial Photography Business:

1. SkyView Aerials
2. Horizon Drones
3. AirCapture Photography
4. FlightLens Imaging
5. SkyHigh Perspectives
6. Aerial Vista Studios
7. Cloudscape Photos
8. Winged Eye Aerials
9. Skybound Imagery
10. Airborne Visuals
11. Elevated Perspectives
12. BlueSky Drones
13. AeroView Productions
14. Bird’s-Eye Lens Photography
15. Skyline Aerial Imaging
16. Airglow Drones
17. CloudHunter Studios
18. Skyward Vision
19. HighFlyer Aerials
20. Aerial Essence Photography

Remember, the provided list of names is meant to inspire your creativity and help you come up with an original name that is not already used by another business and is available for registration.

For this important step, see How to Choose a Business Name.

6. Register Your Company

Registering your aerial photography business is crucial for establishing a legitimate and professional operation. Here’s an overview of the importance of registration, considerations to keep in mind, and a list of permits and licenses to consider:

1. Importance of Registering:

• Legitimacy: Registration provides legal recognition and credibility to your business.
• Compliance: It ensures that you comply with applicable laws and regulations.
• Liability Protection: Registering as a legal entity, such as an LLC, can protect personal liability.

2. Considerations for Registration:

• Business Structure: Determine the most suitable structure for your business, such as sole proprietorship, partnership, or LLC.
• Name Availability: Check if your desired business name is available and meets legal requirements.
• Tax Obligations: Understand the tax obligations associated with your chosen business structure.

Permits and Licenses to Consider:

• Drone Pilot Certification: Obtain a remote pilot certificate from the appropriate aviation authority.
• Business License: Obtain a general business license from your local government.
• Commercial Drone Registration: Following aviation authority guidelines, register your drones for commercial use.
• Permits for Aerial Operations: Check if specific permits are required for aerial photography operations in your area.
• Location-Specific Requirements: Research and comply with any additional permits or licenses mandated by your local authorities.

Remember to consult with relevant local, state, and federal authorities or seek legal advice to ensure full compliance with all necessary permits and licenses for your aerial photography business.

See, How to Register your Business for more.

7. Create Your Corporate Identity

A Corporate ID is a special design representing your company in aerial photography.

It is crucial because it helps create a positive first impression.

A consistent and professional design is important for impressing new and current customers.

A Corporate ID consists of various components such as your logo, business cards, website, stationary, business sign, promotional items, etc.

See A Complete Introduction to Corporate Identity Packages for more.

8. Writing a Business Plan

A business plan is a crucial document for an aerial photography business. It serves multiple purposes, such as securing funding and attracting investors. It also acts as a roadmap to guide you during the startup phase and when your business is running.

Creating a business plan requires time and effort as you envision what your business will be like once it’s operational. Expressing the details takes careful consideration.

The hard work pays off because a completed business plan clarifies what you need to start and operate your business successfully.

When creating your business plan, you have several options available:

• Write it from scratch.
• Hire a professional to assist you.
• Use a template or specialized software.

Regardless of the option you choose, active participation is crucial, especially if you seek professional help. You want your business plan to be unique and effectively convey the nature of your aerial photography business.

Remember that your business plan can change and be optimized as you gain experience. Periodically reviewing the document and making necessary adjustments is advisable. It’s also essential to be open to adjusting your business operations during the review process.

A  Simplified Fictitious Sample of a Business Plan for an Aerial Photography Business

I. Executive Summary

SkyShots Aerial Photography offers high-quality drone photography and videography services. We specialize in real estate photography, event coverage, inspections, and other commercial and personal applications where an aerial perspective adds value.

II. Company Description

Founded in 2023, SkyShots Aerial Photography utilizes state-of-the-art drone technology combined with professional photography expertise to deliver unique and stunning visuals. We operate in compliance with FAA rules and regulations, and hold an FAA Remote Pilot Certification.

III. Market Analysis

Industry Description and Outlook: The drone services market is projected to grow significantly over the next few years, driven by increasing adoption in industries like real estate, construction, agriculture, and event planning.

Target Market: Real estate companies, event planners, construction companies, agricultural businesses, tourism operators, and individuals seeking unique visual content.

Competitor Analysis: While competition in the drone photography market is high, SkyShots differentiates itself with a commitment to quality, personalized customer service, and competitive pricing.

IV. Organization and Management

SkyShots is led by an experienced photographer and drone operator with a visual arts and digital media background. A small team of trained and certified pilots and photographers assist in operations.

V. Services

SkyShots provides the following services:

1. Real Estate Photography and Videography
2. Event Coverage (Weddings, Concerts, Festivals)
3. Agricultural and Industrial Inspections
4. Custom Aerial Photography Projects

VI. Marketing and Sales Strategy

Our marketing strategy involves digital marketing (SEO, social media advertising, email marketing) and building relationships with local businesses. Our sales strategy focuses on providing exceptional customer service and building strong relationships to encourage repeat business and referrals.

VII. Financial Projections

Our initial investment is $16,110, with monthly operating costs of approximately $2,565. We project a monthly revenue of $10,000, resulting in a gross profit of $7,435 per month. By year end, we aim for a gross annual profit of $89,220.

VIII. Funding Request and Exit Strategy

SkyShots is seeking $20,000 in funding to cover startup costs and provide operating capital for the first few months. Investors will be paid back within three years, with potential for profit sharing after this period. In the event of a sale of the company, investors will receive their proportional share of the sale price.

IX. Conclusion

SkyShots Aerial Photography offers a unique opportunity to capitalize on the growing demand for high-quality drone photography and videography services. With a clear strategy and strong market understanding, we are poised for success in this dynamic and expanding industry.

Please note this is a very simplified business plan. A full business plan would include more details such as more comprehensive market research, detailed financial projections, etc.

For information on creating your business plan, see,  How to Write a Business Plan.

9. Banking Considerations

When you have an aerial photography business, it’s important to choose a nearby bank that specifically caters to business owners.

Having a Business account is helpful because it allows you to separate your business expenses from your personal spending. This makes it easier to keep track of your expenses and provides proof in case you need to deal with taxes.

Building a professional relationship with your banker is also a good idea. They can offer assistance and advice if you ever need funding for your business, and they can help speed up the loan process.

In addition, you should consider applying for a merchant account so that you can accept credit and debit cards. Again, having a good relationship with your banker can make this process smoother and more efficient.

For more, see, How to Open a Business Bank Account. You may also want to look at, What Is a Merchant Account and How to Get One.

10. Getting the Funds for Your Operation

Getting funding for an aerial photography business is important in starting and operating your venture. There are various funding options available to consider.

Some avenues to explore are traditional lenders, private loans, investors, selling assets you have, or using collateral.

When meeting with a loan officer, there are several considerations to keep in mind:

• Prepare a solid business plan showcasing your aerial photography business’s potential.
• Demonstrate your experience and expertise in the field.
• Present a clear repayment plan and financial projections.
• Show how the funds will be utilized to grow and expand your business.

To apply for a business loan for a new aerial photography business, you may need to provide the following documents:

• Completed loan application form.
• Business plan and financial projections.
• Personal and business tax returns.
• Bank statements and financial records.
• Proof of collateral, if applicable.

It’s important to consult with the loan officer directly to ensure you have all the documents and information required for your loan application.

See, Getting a Small Business Loan for more.

11. Software Setup

1. Research the software: It’s important to explore different software options before deciding. It’s easier to start with a new program than to switch to another one after entering your data into a different program.
2. Look for demos and reviews: Check if any demos are available for the software you’re interested in. Additionally, read reviews and participate in forums to learn from the experiences of others who have used the software.
3. Expense tracking and tax preparation: Find software that can help you track your expenses and prepare financial documents for tax filing. Consulting with your bookkeeper or accountant can provide valuable insights and guidance in choosing the right accounting software.

 

12. Get The Right Business Insurance

Insurance Considerations for an Aerial Photography Business:

Comprehensive Coverage:

Make sure to consider insurance that provides comprehensive coverage for various aspects of your aerial photography business.

This includes protection for customers, employees, yourself, anyone on the premises, and your property.

Professional Liability Insurance:

It’s important to have professional liability insurance to safeguard yourself against potential lawsuits.

This coverage can protect you in case of errors, omissions, or negligence in your services as an aerial photographer.

Home-based Business:

If you plan to operate or manage your aerial photography business from your home, inform your home insurance agent. This is necessary because it could impact your existing home insurance policy.

You may need to adjust or obtain additional coverage to ensure adequate protection for your business activities.

Competent Insurance Broker:

Seek the assistance of a knowledgeable and reliable insurance broker specializing in providing aerial photography businesses coverage.

An experienced broker can guide you through the process, assess your specific needs, and help you find insurance policies that offer sufficient coverage for your business.

List of Concerns when Seeking Insurance for an Aerial Photography Business:

General Liability Insurance:

This coverage protects against claims of bodily injury or property damage that may occur during your aerial photography activities.

Equipment Insurance:

Consider insurance policies that cover your valuable photography equipment, such as drones, cameras, lenses, and other gear. This ensures protection against theft, damage, or loss.

Aviation Insurance:

As aerial photography involves operating drones or aircraft, explore aviation insurance options that cover accidents, liability, and potential damages related to aerial operations.

Cyber Liability Insurance:

In the digital age, protecting sensitive client data is crucial. Cyber liability insurance can help cover expenses and damages resulting from data breaches, cyberattacks, or other cyber incidents.

Business Interruption Insurance:

This type of insurance can provide financial protection in case your aerial photography business experiences a significant disruption that leads to a loss of income.

It helps cover ongoing expenses and compensates for lost revenue during the interruption.

Workers’ Compensation Insurance:

If you have employees, consider obtaining workers’ compensation insurance to provide coverage for work-related injuries or illnesses they may experience while on the job.

Remember to consult with an insurance professional to thoroughly understand your insurance needs and identify the most suitable policies for your aerial photography business.

For more, see What to Know About Business Insurance.

14. Physical Setup

Layout:

An aerial photography business’s physical setup includes a well-organized layout that caters to various needs.

It typically comprises dedicated office space for administrative tasks, client communication, and storage of equipment.

Additionally, designated areas may be for charging and maintaining drones and other equipment. The layout aims to optimize workflow efficiency and create a comfortable workspace for the team.

Signage:

When setting up signage for an aerial photography business, it’s important to have a visible business sign at your headquarters to attract customers.

This sign can help create awareness and make your business easily identifiable.

Additionally, consider installing other necessary signs in various areas, such as doors, waiting areas, and parking, as applicable.

Clear and informative signage ensures effective communication and guides visitors, enhancing their overall experience.

Also, have a look at our article About Company Signs.

Office Setup:

Your office is where you’ll spend a significant amount of time managing your aerial photography business.

To maximize productivity, it’s crucial to have an organized office setup. A well-organized office allows for easy access to essential tools, files, and equipment.

Ensure your office is fully equipped with the necessary technology, furniture, and supplies to effectively manage your business operations. A clutter-free and functional office environment produces a more efficient and productive working experience.

See, Here are Considerations for The Setup of Your Office, for tips and ideas to make your office work for you.

15. Creating a Website

Having a website for your aerial photography business offers several benefits. Firstly, it serves as a digital storefront, allowing potential clients to learn about your services, view your portfolio, and contact you easily.

It helps establish credibility and professionalism, enhancing your reputation in the industry.

A website also lets you showcase your work and differentiate yourself from competitors. Additionally, it provides a platform for online marketing, allowing you to reach a wider audience and attract more clients.

For more, see How to Build a Website for Your Business.

16. Create an External Support Team

An external support team for your aerial photography business consists of professionals you can rely on for advice and services. These individuals are not permanent employees but are hired based on specific needs, per-use, contract, or hourly rate.

Having all team members in place is unnecessary before starting your business. Building professional relationships and finding reliable individuals takes time. However, it is important to continuously work on assembling a strong team.

A well-rounded support team may include an accountant, a lawyer, a financial advisor, a marketing specialist, technical advisors, and consultants.

Having a competent team ensures you have access to expertise and assistance whenever you need it, contributing to the success and growth of your aerial photography business.

For more, see, Building a Team of Professional Advisors for Your Business.

17. Hiring Employees

Operating independently without hiring employees might be feasible in the early stages of your aerial photography business. This approach can help keep costs down, especially during the initial phase.

However, as your business grows, managing and operating it alone may become overwhelming. Hiring employees can significantly enhance productivity, provided you select the right people for the job.

List of Job Positions or Outsourced Services for an Aerial Photography Business:

The following are job positions or outsourced services you may want to consider as your aerial photography business grows and becomes successful:

1. Aerial Photographers: Skilled professionals who capture high-quality aerial photographs and videos.
2. Drone Pilots: Trained individuals responsible for safely operating drones during aerial photography sessions.
3. Image and Video Editors: Experts in editing and enhancing aerial photos and videos to achieve the desired visual effects and quality.
4. Sales and Marketing Specialists: Professionals who promote your services, engage with potential clients, and generate business leads.
5. Administrative Staff: Support personnel who assist with day-to-day administrative tasks such as scheduling, customer inquiries, and logistics management.
6. Technical Support Personnel: Individuals knowledgeable in maintaining and troubleshooting drones, cameras, and other equipment.
7. Accountant or Bookkeeper: An expert in managing financial records, tracking expenses, and ensuring accurate bookkeeping.

Remember, this list may vary based on your specific business needs and the scale at which your aerial photography business operates.

For more, see, How and When to Hire a New Employee.

~

Points To Consider

Getting Customers Through The Door

In an aerial photography business, having customers is vital for success. Initially, it can be challenging to attract customers since your business is new and not well-known.

However, as time goes by and you gain more marketing experience, it becomes easier to reach potential customers, assuming they like the services you offer.

I recommend reading the following article to help you get customers through the door as a new business. It provides ideas and strategies to effectively market your aerial photography services and attract customers to your business.

See our article How To Get Customers Through the Door; you’ll find a few ideas you can use.

Marketing Ideas

Marketing your aerial photography business is a continuous effort. The more you invest in effective marketing techniques, the more revenue you generate.

You don’t necessarily need to hire a high-end marketing agency. Instead, consider it as spreading awareness about your business, which you can do whenever an opportunity arises.

Think of ways to showcase your services and reach potential customers, such as participating in local events, networking with other professionals, utilizing social media platforms, creating a visually appealing portfolio, and seeking referrals from satisfied clients.

Remember, consistent marketing efforts can lead to increased visibility and business growth.

See our marketing section for articles that will provide ideas to bring awareness to your aerial photography business.

Skill Set:

Focusing on your skill set and evaluating if you have the right skills to run an aerial photography business is crucial.

It ensures that you are equipped with the necessary expertise to deliver high-quality services.

If you lack an essential skill, you can learn it or hire someone who possesses it. Being honest about your capabilities allows you to make informed decisions for the success of your business.

Essential Skills for an Aerial Photography Business Owner:

1. Aerial Photography Expertise: Proficiency in capturing compelling aerial photographs using drones or other equipment.
2. Drone Operation Skills: Competence in safely piloting drones and understanding their functionalities.
3. Photography and Videography Skills: Knowledge of composition, lighting, framing, and editing techniques to produce visually appealing aerial images and videos.
4. Technical Aptitude: Understanding and proficiency in operating aerial photography equipment, cameras, and related software.
5. Business Management: Skills in managing various aspects of the business, including budgeting, planning, marketing, and customer relations.
6. Problem-Solving: Ability to think critically and troubleshoot issues that may arise during aerial photography sessions or in the post-production phase.
7. Communication: Effective communication skills to interact with clients, understand their needs, and provide excellent customer service.
8. Creativity: The ability to think outside the box and develop innovative ideas to capture unique aerial shots and stand out in the industry.
9. Time Management: Efficiently managing time and resources to meet project deadlines and deliver high-quality results.
10. Adaptability: Being flexible and adaptable to different environments, weather conditions, and client preferences.

These skills can be developed through practice, training, and continuous learning. Recognizing and honing these essential skills will help you establish a solid foundation for your aerial photography business.

Hours of Operation:

Considerations for the hours of Operation for an Aerial Photography Business:

1. Daytime Hours: Aerial photography is typically conducted during daylight hours to ensure optimal lighting conditions and clear visibility. Consider operating from early morning until late afternoon when natural light is abundant.
2. Weekday Availability: Monday to Friday, from 9:00 AM to 5:00 PM, can serve as standard business hours for administrative tasks, client consultations, and post-production work.
3. Flexible Scheduling: Offering flexible scheduling options can be beneficial depending on client preferences and project requirements. This may include early or late afternoon shoots to capture specific lighting or accommodate clients’ availability.
4. Weekend Availability: Many clients may have weekend events or projects that require aerial photography. Consider offering availability on Saturdays and Sundays to cater to their needs.
5. Seasonal Adjustments: Depending on the region and climate, you may need to adjust your hours of operation to align with the seasons. For example, longer daylight hours may allow for extended operating hours during the summer.
6. Special Events or Occasions: Certain events, such as weddings, festivals, or sporting events, may require aerial photography coverage outside of regular hours. Be prepared to accommodate these special requests when they arise.
7. Time Off and Holidays: Plan for occasional time off, including holidays or personal breaks, while ensuring clear communication with clients about availability and any temporary closures.

Maintaining open lines of communication with clients regarding your operating hours and any potential changes or exceptions is important. Being flexible and accommodating to client’s needs can help build a positive reputation and establish long-term relationships within the aerial photography industry.

Equipment

A List of Equipment You May Need for an Aerial Photography Business:

1. Drone: An unmanned aerial vehicle (UAV) equipped with a camera for capturing aerial photographs and videos.
2. Camera: A high-quality camera that can be mounted on the drone for capturing still images and recording videos.
3. Lenses: Different lenses with varying focal lengths for capturing different perspectives and achieving desired visual effects.
4. Gimbal Stabilizer: A device that helps stabilize the camera and reduce unwanted vibrations or movements during flight, ensuring smooth and steady footage.
5. Remote Controller: The handheld device used to control the drone’s flight, camera settings, and capture functions.
6. Batteries and Chargers: Extra batteries to extend flight time, along with chargers to keep them powered up.
7. Memory Cards: High-capacity memory cards to store captured photos and videos.
8. Computer or Laptop: A powerful computer or laptop for processing and editing aerial images and videos.
9. Editing Software: Professional photo and video editing software for post-production work, including enhancing images, adjusting colors, and adding special effects.
10. Storage Solutions: External hard drives or cloud storage services to securely store and backup large volumes of aerial footage and data.
11. Protective Cases: Durable cases or backpacks to transport and protect the drone, camera, and other equipment during travel.
12. Accessories: Additional accessories such as propellers, filters, landing pads, and remote controller accessories enhance the functionality and safety of the aerial photography setup.

Remember, the specific equipment needed may vary depending on the scope of your aerial photography business and the type of projects you undertake.