Start a Glamping Business: Key Steps for Success

Dreaming of Starting a Glamping Business?

Glamping—where glamour meets camping—has become one of the most exciting trends in outdoor hospitality. If you’re drawn to the idea of combining nature, comfort, and entrepreneurship, launching a glamping business could be your ideal venture.

But while the concept is appealing, making it work requires detailed planning and a solid strategy.

This comprehensive guide walks you through all the key steps to starting a successful glamping business—from research and permits to setup, pricing, and promotion. Whether you’re starting with a single luxury tent or building a full-scale retreat, this resource will help you navigate the process with confidence.

Since there’s a lot of valuable information ahead, you may want to bookmark this page and revisit it as you work through each stage of your glamping business journey.

Essential Steps to Launch Your Glamping Business

1. An Overview of What You’re Getting Into

Passion in Your Glamping Business:

Working in a field you love is a blessing, and passion is crucial for success.
Passion drives your dedication and resilience, motivating you to find solutions when challenges arise.
Lack of passion may lead to seeking an escape when problems surface.

The Influence of Passion:

The degree of passion you have for your glamping business greatly affects its success.
Ask yourself if you’d run your glamping business for free if money weren’t a concern.
An affirmative answer signifies genuine passion and commitment.

Discovering Your True Passion:

If you’d choose an alternative path, consider whether that passion should guide your career.
Your passion for owning and operating a glamping business is a powerful indicator of potential success.
It’s the driving force that sustains your dedication and motivates you to overcome entrepreneurial challenges.

For More, See How Passion Affects Your Business. Also, see Considerations Before You Start Your Business to identify key points for a new business owner.

2. Gaining an Overview of Owning a Glamping Business

Next, let’s spend some time on key issues to give you an overview of what to expect from owning and running your business.

a.) A Quick Overview of Owning a Glamping Business

A glamping business offers a unique and upscale outdoor lodging experience that combines the tranquility of nature with the comforts of luxury accommodations.

The term “glamping” is a fusion of “glamorous” and “camping,” reflecting the core concept of providing guests with a lavish outdoor experience.

Unlike traditional camping, glamping offers a range of well-appointed accommodations, such as safari tents, yurts, treehouses, or cabins, often equipped with amenities like comfortable beds, electricity, and private bathrooms.

Glamping businesses typically choose picturesque locations in natural settings, like forests, mountains, or waterfronts, to enhance the guest experience.

Guests can immerse themselves in nature while enjoying the conveniences of a high-end retreat. This blend of outdoor adventure and luxury appeals to travelers seeking a unique and memorable getaway.

Day-to-Day Tasks in Running a Glamping Business:

Guest Services: Welcoming guests, assisting with check-in, and providing information about the property and local attractions.
Maintenance: Regularly inspecting accommodations, facilities, and the property for cleanliness and safety. Handling repairs and landscaping.
Reservations and Bookings: Managing reservations, responding to inquiries, and ensuring accurate booking records.
Hospitality: Ensuring guest comfort and satisfaction, addressing special requests, and providing exceptional customer service.
Marketing and Promotion: Developing and executing marketing strategies to attract guests, including maintaining a website, social media presence, and online listings.
Financial Management: Overseeing finances, including budgeting, pricing, and accounting.
Staff Management: If applicable, hiring and training employees to handle various tasks, such as housekeeping, maintenance, and guest services.
Regulatory Compliance: Ensuring compliance with local regulations, permits, and safety standards.
Environmental Sustainability: Implementing eco-friendly practices, waste management, and conservation efforts.
Special Events: If offering event services, coordinating and hosting weddings, corporate retreats, or other gatherings.
Continuous Improvement: Gathering feedback from guests, identifying areas for improvement, and enhancing the guest experience.
Networking: Building relationships with local businesses, suppliers, and tourism organizations to enhance the guest experience and promote the glamping business.

Running a glamping business involves a balance of hospitality, property management, marketing, and commitment to providing guests with a unique and memorable outdoor experience.

Success in this industry requires a passion for nature, exceptional customer service, and a dedication to creating a harmonious blend of luxury and the great outdoors.

b.) Glamping Business Models

Types of Glamping Business Setups and Business Models:

Safari Tents and Campgrounds:
- Business Model: Offering safari-style tents in a campground setting.
- Features: Guests rent individual tents, sharing common facilities.
- Pros: Economical setup, suitable for large groups.
- Cons: Limited privacy, scalability challenges.
Luxury Cabins and Cottages:
- Business Model: Renting out upscale cabins or cottages.
- Features: Self-contained units with private amenities.
- Pros: High-end experience, attracts couples and families.
- Cons: Higher initial investment, fewer units.
Treehouses:
- Business Model: Unique treehouse accommodations.
- Features: Elevated and often secluded, providing an adventurous stay.
- Pros: Appeals to adventure seekers, niche market.
- Cons: Engineering and maintenance challenges.
Yurts and Domes:
- Business Model: Circular or geodesic dome structures.
- Features: Spacious, often off-grid accommodations.
- Pros: Eco-friendly, off-grid appeal, ideal for remote locations.
- Cons: Limited space for amenities, seasonal limitations.
Vintage Airstreams or RVs:
- Business Model: Renting vintage Airstreams or luxury RVs.
- Features: Mobile accommodations with unique charm.
- Pros: Mobility, appeal to road-trippers.
- Cons: Maintenance and mobility logistics.
Glamping Resorts:
- Business Model: Full-service glamping resorts.
- Features: Multiple accommodation options, amenities, and activities.
- Pros: Versatility, appeal to a wide range of guests.
- Cons: High initial investment, complex management.
Eco-Friendly and Sustainable Glamping:
- Business Model: Focusing on eco-conscious practices.
- Features: Accommodations designed with sustainability in mind.
- Pros: Appeals to environmentally conscious travelers, unique selling point.
- Cons: May require additional certifications and investments.

Choosing the right business model from the beginning is crucial, as switching your model later is more challenging.

Identifying a profitable and high-demand niche for your glamping business is essential.

Market research and understanding your target audience’s preferences will help you select the setup and business model that aligns best with your goals and resources.

Whether you opt for luxury cabins, unique treehouses, or eco-friendly accommodations, catering to the desires and expectations of your guests will be key to your glamping business’s success.

c.) Making Your Glamping Business Stand Out

Themed Glamping: Create themed accommodations like “Wild West” or “Under the Stars” for a unique experience.
Exclusive Amenities: Offer private hot tubs, outdoor showers, or gourmet picnic baskets.
Wildlife Experiences: Partner with local guides for wildlife tours, birdwatching, or stargazing.
Outdoor Cooking Classes: Host culinary workshops showcasing outdoor cooking skills.
Wellness Retreats: Incorporate yoga, meditation, or spa services into your glamping packages.
Adventure Packages: Collaborate with adventure companies for activities like kayaking, zip-lining, or hiking.
Couples Retreats: Target honeymooners or couples with romantic packages and secluded accommodations.
Educational Workshops: Host nature-themed workshops or wilderness survival courses.
Pet-Friendly Glamping: Welcome furry companions with pet-friendly accommodations and amenities.
Digital Detox: Promote an unplugged experience by providing guests with a technology-free environment.

d.) Add-ons for a Glamping Business

Outdoor Dining: Offer on-site dining experiences, BBQ grills, or campfire cooking classes.
Concierge Services: Arrange off-site activities, dining reservations, and transportation for guests.
Event Hosting: Rent out your glamping site for weddings, reunions, or corporate retreats.
Photography Packages: Partner with local photographers for nature photoshoots.
Catering Services: Provide gourmet meals or catering for events and special occasions.
Wellness Packages: Include spa treatments, yoga sessions, or massage therapy in your offerings.
Kids’ Adventure Camps: Organize summer camps or outdoor adventure programs for children.
Art and Craft Workshops: Host creative workshops like painting, pottery, or jewelry making.
Transportation Services: Offer shuttle services to nearby attractions or airports.
Winery Tours: Collaborate with local wineries for guided tours and tastings.

These ideas can set your glamping business apart and enhance the overall guest experience.

By providing unique offerings and thoughtful add-ons, you can attract a diverse range of guests and create memorable experiences that keep them coming back for more.

e.) Pros and Cons of Owning a Glamping Business

Owning and operating a business offers numerous benefits, but it’s crucial to acknowledge the potential challenges.

Focusing solely on rewards without considering the obstacles can lead to unpreparedness.

By understanding the potential issues, you can proactively address them, ensuring a more informed and resilient approach to entrepreneurship.

For more, see Pros and Cons of Starting a Small Business.

f.) Challenges You Could Face When Starting and Operating a Glamping Business

Location Selection: Finding the right location with natural beauty and necessary permits can be challenging.
Regulatory Hurdles: Navigating zoning laws, building permits, and environmental regulations can be time-consuming and costly.
Initial Investment: Establishing accommodations, infrastructure, and amenities often requires a substantial upfront investment.
Competition: Identifying a unique selling proposition in a competitive market can be challenging.
Marketing and Branding: Building brand awareness and attracting initial guests can be difficult.
Infrastructure Development: Setting up utilities, sanitation, and waste disposal systems in remote locations can be complex.
Operational Setup: Developing efficient processes for check-ins, housekeeping, and maintenance is essential.
Seasonal Variability: Many glamping businesses face seasonal demand fluctuations, requiring financial planning.
Guest Experience: Ensuring a consistently exceptional guest experience can be challenging.
Eco-Friendly Practices: Implementing sustainable and eco-friendly practices may require adjustments.

Challenges When in Full Operation:

Continuous Marketing: Sustaining a steady flow of guests and marketing efforts remains essential.
Maintenance: Ongoing maintenance and repairs to accommodations and infrastructure can be labor-intensive.
Staffing: Managing and retaining staff, especially in remote locations, can be challenging.
Customer Reviews: Handling and addressing customer reviews and concerns is crucial for reputation management.
Financial Management: Consistently managing finances, including budgeting and cash flow, remains vital.
Environmental Impact: Ensuring minimal environmental impact through responsible practices is an ongoing concern.
Regulatory Compliance: Adhering to evolving regulations and permits can require ongoing adjustments.
Expansion and Scaling: Expanding the business or opening new locations while maintaining quality can be complex.
Market Trends: Staying updated with changing market trends and guest preferences is essential for relevance.
Community Relations: Fostering positive relationships with local communities and mitigating potential conflicts is important.

Starting and running a glamping business involves numerous challenges, from the initial setup to ongoing operations.

It demands careful planning, adaptability, and dedication to overcome these hurdles.

Successfully addressing these challenges can lead to a thriving glamping business that offers unique and memorable experiences for guests.

g.) Questions You Need to Consider for Your Glamping Business

Preparing for your glamping business involves answering critical questions:

Business Model: What glamping model suits your vision? (e.g., safari tents, treehouses, eco-friendly)
Skills: Do you possess the necessary skills to run a glamping business, or will you need to learn or hire experts?
Solo or Team: Will you manage everything alone, hire employees, or bring in a manager?
Customer Acquisition: How will you attract guests to your glamping site?
Guest Retention: What strategies will you use to ensure repeat business and guest loyalty?
Partnerships: Are you seeking partners or investors to support your venture?
Financing: What’s your plan for financing startup costs, and how long until you’re profitable?
Personal Support: How will you sustain yourself financially during the initial challenging phase?
Offerings: What products and services will you provide, and how do you know there’s demand?
Competitive Edge: What sets your glamping business apart from competitors?

By addressing these questions, you’ll be well-prepared to navigate the complexities of launching and running a successful glamping business, increasing your chances of long-term prosperity.

3. Research

Inside Information Glamping Business Research

Before delving into your glamping business, comprehensive research is a must.

Quality information is your foundation, preventing unexpected surprises.

Engage with experienced glamping business owners; their insights are invaluable. Their knowledge and years of experience offer priceless guidance.

To find these experts, explore approaches detailed in my article, “An Inside Look Into the Business You Want To Start.”

It provides ideas to locate and approach experienced individuals in a respectful and non-intrusive manner.

Understanding what you’re stepping into through informed interactions is key. Read the article for a complete guide.

See An Inside Look Into the Business You Want To Start for all the details.

Supply, Demand, and Your Location

Assessing Market Demand for Your Glamping Business:

Market Research: Begin with thorough market research. Examine online resources, local tourism data, and industry reports to gauge the demand for glamping in your chosen location. Look for trends, occupancy rates, and customer reviews of existing glamping sites.
Competitor Analysis: Study your competitors in the area. Identify their strengths, weaknesses, and unique offerings. Assess their occupancy rates and pricing strategies to understand market saturation.
Target Audience: Define your target audience clearly. Are you catering to adventure seekers, romantic couples, or families? Understanding your ideal guests helps tailor your offerings to their preferences.
Surveys and Questionnaires: Conduct surveys or questionnaires among potential customers or tourists in the area. Ask about their interest in glamping, their preferences, and what they’d like to see in a glamping experience.
Local Partnerships: Collaborate with local tourism organizations, chambers of commerce, or businesses to gather insights into visitor preferences and trends. They may have valuable data on tourism patterns and visitor demographics.
Online Presence: Leverage social media and online forums to engage with travel enthusiasts and gather opinions about glamping in your chosen location. Monitor discussions and reviews related to glamping sites in the area.
Pilot Programs: Consider starting with a small pilot program to test the waters. This allows you to assess demand and fine-tune your offerings based on initial feedback.
Online Booking Platforms: Utilize online booking platforms to gauge interest. Create listings for your glamping site and monitor inquiries and booking requests. A high volume of inquiries can indicate strong demand.
Local Events and Tourism: Attend local events and tourism fairs to connect with potential customers and gather feedback on their interest in glamping experiences.
Demand Forecasting: Use collected data and insights to create demand forecasts for different seasons. This helps with pricing strategies and resource allocation.

Remember that assessing market demand is an ongoing process.

Continuously monitor customer feedback, occupancy rates, and industry trends to adapt your glamping business to changing preferences and needs.

Accurate market analysis is the foundation for a successful glamping venture in your chosen location.
For more, see the Demand for Your Products and Services and Choosing The Best Location for Your Business.

Target Audience

Understanding your target audience offers several benefits.

It allows you to tailor your products and services to their preferences, increasing satisfaction and loyalty.

Focusing on your audience’s specific needs helps you avoid the inefficiency of offering a broad range of options.

Target Market Ideas for a Glamping Business:

Nature Enthusiasts
Adventure Seekers
Couples and Honeymooners
Families with Children
Corporate Retreats
Eco-Conscious Travelers
Wellness and Spa Retreat Participants
Birdwatchers and Wildlife Observers
Outdoor Enthusiasts
Romantic Getaway Seekers

Identifying and catering to these target markets can help you attract a diverse range of guests and create tailored experiences that meet their expectations.

For more, see How To Understand Your Target Market.

4. Looking at Financials:

Startup Costs:

Accurate estimation is essential to ensure a successful launch of your glamping business.
Underestimating can lead to funding shortages, delaying your opening.
Overestimating might deter potential investors.
Costs vary based on factors like location, business size, staffing, equipment, and leasing decisions.
Create a comprehensive list of all startup requirements and research their associated costs.
Be prepared to adjust your estimate as unforeseen expenses arise during the planning phase.

For more detailed information, refer to my article on Estimating Startup Costs.

Sales and Profit:

Your sales are influenced by customer service, product popularity, demand, and effective marketing.
Profit is determined by the profit per sale multiplied by the number of sales, minus overhead expenses.
For example, if you make a $300 profit per sale but only make one sale per month, it may not cover your monthly expenses.
Similarly, high-volume sales with minimal profit per sale won’t be sustainable.
To assess profitability, consider profit per sale, potential sales volume, and total monthly overhead expenses.
This overview provides a clear financial picture of your glamping business, helping you prepare for the industry’s challenges and opportunities.

For More, See Estimating Profitability and Revenue.

Simple Sample:
Financial Lists to Consider As a Starting Point

Note: Focus on the list items more than the numbers. The numbers are samples. Your estimates will differ due to how you set up your business, location, expenses, and revenues.

Sample Estimated Startup Costs for a Glamping Business in the USA:

Land Purchase or Lease: $50,000 – $500,000
Site Development and Infrastructure: $20,000 – $100,000
Accommodation Structures (Tents, Cabins, etc.): $30,000 – $150,000
Furniture and Interior Decor: $10,000 – $50,000
Utilities (Water, Electricity, Sewage): $5,000 – $30,000
Permits and Licensing: $5,000 – $20,000
Marketing and Branding: $5,000 – $20,000
Staffing (Initial Salaries): $10,000 – $50,000
Equipment and Supplies: $5,000 – $25,000
Insurance: $3,000 – $10,000
Contingency Fund: $10,000 – $50,000
Miscellaneous (Legal, Accounting, etc.): $5,000 – $20,000

Total Estimated Startup Costs: $153,000 – $975,000

Sample Estimated Monthly Expenses for a Glamping Business in the USA (Including Loan Payments):

Loan Payments: $3,000 – $5,000
Staff Salaries and Benefits: $7,000 – $15,000
Utilities and Maintenance: $2,000 – $5,000
Marketing and Advertising: $2,000 – $5,000
Insurance: $500 – $1,500
Property Taxes: $500 – $2,000
Supplies and Amenities: $1,000 – $3,000
Contingency Fund: $1,000 – $3,000
Repairs and Renovations: $1,000 – $4,000
Property Management Software: $200 – $500
Accounting and Legal Fees: $500 – $2,000

Total Estimated Monthly Expenses: $18,200 – $41,000

Sample Profit Per Sale Examples (for a 3-night stay):

Luxury Package: Profit of $800 per booking
Standard Package: Profit of $400 per booking
Budget Package: Profit of $200 per booking

These profit per sale examples are approximate and can vary based on pricing strategies, occupancy rates, and additional services offered.

Consider revisiting Step 3. Researching your glamping business, where there is a technique to get inside information, will benefit you in this step.

5. Create Your Mission Statement

A mission statement serves as a guiding beacon for your glamping business.

It succinctly defines your purpose, keeping you aligned with your core objectives and the value you intend to bring to customers and the community.

It’s a constant reminder of your unique selling proposition and the impact you aim to make.

Examples of Mission Statements for a Glamping Business:

“Our mission is to provide nature enthusiasts with unforgettable glamping experiences that blend luxury and sustainability, fostering a deeper connection with the environment.”
“At our glamping site, we are committed to creating a tranquil retreat where guests can rejuvenate their spirits while promoting eco-conscious practices in every aspect of our operation.”
“Our purpose is to offer families an escape from the hustle and bustle of city life by providing a safe, comfortable, and memorable glamping adventure that reconnects them with nature.”
“We are dedicated to offering corporate teams a unique glamping experience that enhances team-building, creativity, and well-being in a picturesque natural setting.”

These mission statements capture the essence of what each glamping business stands for, emphasizing their commitment to delivering exceptional experiences while aligning with their unique target audience and values.

For more, see How To Create a Mission Statement.

6. Creating A Unique Selling Proposition (USP)

A Unique Selling Proposition (USP) is the secret sauce that sets your glamping business apart from the competition.

It identifies and creates that special something that makes your venture unique and attractive to potential guests.

Your USP can be a combination of factors like location, accommodations, services, or sustainability initiatives that make your glamping experience truly exceptional.

Examples of USPs for a Glamping Business:

Secluded Wilderness Retreat: Offering exclusive access to remote, untouched natural landscapes for an unparalleled sense of serenity and privacy.
Eco-Friendly Sustainability: Implementing innovative eco-friendly practices such as solar-powered accommodations, zero-waste initiatives, and farm-to-table dining options.
Themed Glamping Experiences: Providing themed glamping adventures like stargazing under a clear desert sky, treetop stays in a lush forest, or beachfront luxury with private beach access.
Adventure Activities: Offering a range of adventure activities like hiking, kayaking, and wildlife safaris, enhancing the overall glamping experience.
Family-Friendly: Creating a kid-friendly environment with dedicated family accommodations, children’s programs, and activities, ensuring memorable family getaways.

These USPs highlight the unique elements that make each glamping business stand out and cater to specific guest preferences, ensuring a memorable and attractive experience.

7. Choose a Business Name

Selecting the right business name is a crucial decision for your glamping venture. It should strike a balance between being catchy and industry-appropriate while also being easy to remember and pronounce.

Keep in mind that changing your business name later on can be challenging, so take your time in choosing wisely.

Also, securing a matching domain name is essential for establishing your online presence.

You’ll want a name that’s both unique and available to register.

Ensure that no other business is already using the name you desire to avoid legal complications.

Here’s a list of 30 sample glamping business names to ignite your creativity:

NatureNest Glamping
TranquilTents Retreat
EcoLuxe Escapes
WildHaven Getaways
StarrySkies Glamping
Enchanted Woods Retreat
ZenithZiplines Retreat
OasisOvernight Lodges
MountainMist Glamps
Whispering Pines Camp
Solstice Serenity Stays
LakesideLuxury Tents
Wanderlust Woods Camp
CoastalBreeze Glamps
Pinnacle Peaks Retreat
HiddenHaven Escapes
Riverside Rendezvous
AuroraDream Glamps
BlissfulBirch Getaways
CedarCreek Campground
NatureNook Retreats
Treetop Treasures
RiverRun Glamping
Twilight Trails Camp
MountainMeadow Lodges
MeadowView Glamps
SereneSafari Stays
Sunrise Sanctuary Camp
Lakeshore Luxury Tents
EvergreenElegance Glamps

Use these suggestions as inspiration to create a unique and memorable name that embodies the essence of your glamping business.

For more, see the following articles:

8. Register Your Company

Ensuring your glamping business is legally compliant is paramount for its success and reputation.

Seeking professional guidance is advisable to ensure your business structure provides optimal tax benefits and liability protection.

Here are common types of registrations and permits to consider:

Common Registrations:

Business Structure: Register as a sole proprietorship, LLC, partnership, or corporation.
EIN: Obtain an Employer Identification Number (EIN) from the IRS for tax purposes.
State Registration: Register your business with your state’s regulatory agency, often the Secretary of State’s office.

Permits and Licenses:

Zoning Permit: Ensure your glamping site complies with local zoning laws and regulations.
Environmental Permits: Depending on your location, you may need permits related to environmental impact.
Health and Safety Inspections: Comply with health and safety regulations, which may require inspections.
Alcohol License: If you plan to serve alcohol, obtain the necessary license.
Food Service Permit: If providing meals, acquire food service permits.
Campground License: In some cases, a campground license may be necessary.
Fire Safety Certification: Ensure compliance with fire safety standards.
Water Rights: If using natural water sources, secure water rights.
Building Permits: If constructing or renovating structures, obtain building permits.

Bondable Business:

Consider becoming a bondable business, which involves conducting background checks on employees and making them bondable.

This improves customer confidence, assuring them that your team has passed rigorous checks, enhancing trust and security in your glamping operation.

Legal compliance is vital in establishing a reputable and trustworthy glamping business.

For more, see the following articles:

Registration:

Business Structures:

Services:

How To Choose a Business Registration Service

9. Create Your Corporate Identity

A Corporate ID, or Corporate Identity, is the visual representation of your business.

It encompasses essential elements like your logo, business cards, website, signage, stationary, and promotional materials.

Consistency in design across these components is crucial for leaving a lasting and professional impression on both new and existing customers.

You can see our page for an overview of your logo, business cards, website, and business sign, or see A Complete Introduction to Corporate Identity Packages.

10. Writing a Business Plan

A Business Plan Is Essential:

A business plan is a vital document used for financing applications and attracting investors.
It acts as a guiding tool during startup and ongoing operations.
It provides a clear vision of your fully operational business.

It Takes Time and Effort to Create an Effective Business Plan:

Crafting a business plan is a time-consuming process as it involves envisioning your business’s future.
It requires careful planning and articulation of details.
The effort invested is worthwhile, as it provides a roadmap for startup and operations.

Options Are Available:

Various approaches can be used to create a business plan.
You can start from scratch, hire a professional, use templates, or employ business plan software.
Active participation is crucial, especially when hiring a professional, to ensure effective communication of your business’s nature and management approach.

There Is a Good Chance That Your Business Plan and Operations Will Change:

Business plans and operations can evolve and adapt with time and experience.
Periodic review and adjustments to the business plan are advisable to keep it relevant and aligned with your business’s growth and market changes.
Flexibility is key to long-term success, allowing you to respond to changing circumstances effectively.

Business Plan Template for a Glamping Business

Creating a detailed and professional business plan template for a Glamping Business is a comprehensive task.

Below, I’ve outlined the essential sections your business plan template should contain, along with suggestions on what each part should encompass:

Title Page:

Business Name: The name of your Glamping Business.
Contact Information: Your name, address, phone number, and email.
Date: The date of the business plan’s creation.

Table of Contents:

A list of sections and subsections with page numbers for easy navigation.

Executive Summary:

A concise overview of your Glamping Business, highlighting key points.
Include your mission statement, business goals, and a brief description of your glamping site.

Business Description:

Detailed information about your Glamping Business.
Discuss your business’s purpose, location, and legal structure (e.g., LLC, sole proprietorship).
Explain why you chose the glamping industry and what makes your business unique.

Market Research:

Analysis of the glamping market, including trends, customer demographics, and competitors.
Identify your target audience and their needs.
Share findings from industry research and potential growth opportunities.

Products and Services:

Describe the glamping accommodations and services you’ll offer.
Include details about the types of tents, amenities, and activities.
Highlight how your offerings cater to your target market.

Marketing Strategy:

Outline your plan to attract and retain customers.
Discuss your branding, online presence, and advertising strategies.
Include a social media and content marketing plan.

Sales Strategy:

Explain how you will convert leads into paying customers.
Discuss pricing strategies and any promotional activities.
Outline your sales process and channels (e.g., online bookings, travel agencies).

Management and Team:

Introduce key members of your management team and their roles.
Highlight their relevant experience in the glamping or hospitality industry.
Discuss your hiring strategy for additional staff if needed.

Operations Plan:

Explain how your glamping site will operate daily.
Detail the maintenance of accommodations, amenities, and facilities.
Describe your check-in and check-out procedures.

Financial Plan:

Create a detailed financial forecast, including income statements, balance sheets, and cash flow statements.
Estimate your startup costs, monthly expenses, and expected revenue.
Outline your pricing strategy and projected sales.

Funding Request:

If seeking funding or investment, specify the amount and purpose.
Describe how the funds will be used to grow or operate the business.

Appendices:

Include any additional documents or materials that support your business plan, such as market research data, legal documents, or permits.

Remember to tailor your business plan template to your specific Glamping Business.

It should provide a comprehensive view of your business’s potential and growth prospects to attract investors or secure financing.

See How to Write a Business Plan for information on creating your business plan.

11. Banking Considerations

Selecting a local bank with a small business focus is wise.

A business account provides separation for easy expense tracking and accurate tax reporting. Building a professional rapport with your banker can offer valuable advice and financial services.

Additionally, having a merchant account or online payment service enhances sales and customer convenience.

For more, see How to Open a Business Bank Account. You may also want to look at What Is a Merchant Account and How to Get One.

12. Getting the Funds for Your Operation

When seeking a loan to launch your glamping business, consider these strategies: traditional lenders, private loans, investors, or selling assets.

Explore potential government grants as well. When meeting with a loan officer, remember these key points:

Present a well-structured business plan.
Highlight your glamping business’s unique selling points.
Showcase your market research and industry knowledge.
Explain how you intend to use the loan and your repayment plan.

For a NEW business loan application, be prepared with the following documents:

Business plan with financial projections.
Personal and business financial statements.
Credit history and score.
Collateral details (if applicable).
Income tax returns (personal and business).
Legal documents (business licenses, permits).
Bank statements.
Resume detailing relevant experience.

Having these documents in order enhances your chances of securing the necessary funding for your glamping venture.

For more, see the following:

- Getting a Small Business Loan
- SBA Small Business Grants

13. Software Setup

Researching software options is crucial, as it’s more efficient to start with a system than to switch later.

Choose a company with a reliable history for ongoing support. Take advantage of available demos to evaluate before committing.

Reviews and forums provide valuable user insights.

Also, consider software for expense tracking and tax preparation. Consulting with a bookkeeper or accountant can guide your choice.

Software for glamping business management and operations includes:

Reservation and Booking Software: For managing bookings, availability, and customer data.
Accounting Software: To track income, expenses, and financial reports.
Customer Relationship Management (CRM) Software: To maintain customer data and communications.
Inventory Management Software: For tracking and restocking supplies.
Property Management System (PMS): Specifically for managing accommodations and guest services.
Marketing Automation Software: To streamline marketing campaigns and customer outreach.
Website and Content Management Systems (CMS): For maintaining an online presence.
Email Marketing Software: For creating and sending promotional emails.
Analytics and Reporting Tools: To measure and improve business performance.
Social Media Management Software: For scheduling and analyzing social media posts.
Point-of-Sale (POS) System: If selling products or services on-site.
Maintenance and Facilities Management Software: To track maintenance tasks and schedules.
Security and Surveillance Software: For monitoring and ensuring guest safety.

Selecting the right software suite tailored to your glamping business’s needs can enhance efficiency and guest satisfaction.

14. Get The Right Business Insurance

Insurance is vital to protect your glamping business.

Ensure you have coverage for various scenarios, including incidents involving customers, employees, and property damage.

Professional liability insurance guards against lawsuits, while Interruption Insurance can be a lifeline during shutdowns.

Collaborate with an experienced insurance broker to secure adequate coverage for your specific needs, giving you peace of mind in case of unforeseen events.

For more, see What to Know About Business Insurance.

15. Suppliers and Service Providers

Establishing strong relationships with suppliers and service providers is essential for a glamping business.

Consider sourcing the following items and services from reliable partners:

Tents and Accommodation: Suppliers for high-quality glamping tents and furnishings.
Catering and Dining: Food and beverage suppliers or catering services.
Outdoor Equipment: Providers of outdoor gear, furniture, and recreational equipment.
Maintenance and Repairs: Contractors for property maintenance and repairs.
Utilities: Suppliers for water, electricity, and other essential utilities.
Cleaning and Housekeeping: Cleaning services for guest accommodations.
Marketing and Advertising: Agencies or designers for promotional materials.
Transportation: Providers for shuttle services or transportation options.
Waste Management: Services for waste removal and recycling.
Safety and Security: Suppliers of security systems and services.

Building positive and mutually beneficial relationships with these partners ensures a smooth and successful operation while enhancing your glamping business’s reputation.

For More, See How To Choose a Supplier.

16. Setting Prices

Thoroughly researching pricing when launching a glamping business is crucial for several reasons. The right prices directly impacts your profitability and business viability.

If your prices are too high, you risk losing potential customers to competitors or making your glamping experience unaffordable, thus limiting your sales potential.

On the other hand, if your prices are too low, you may attract more customers initially, but you might struggle to cover your expenses and generate a sustainable profit.

Finding the right balance is key.

Align your pricing with the current market while emphasizing the unique value and experiences your glamping business offers.

Researching your competitors’ pricing strategies and understanding your target audience’s willingness to pay can guide you in determining the optimal price point that allows you to remain competitive, maintain profitability, and deliver exceptional value to your customers.

See the following for more:

Setting the Price of Your Products and Services

17. Physical Setup

Layout & Setup of a Glamping Business:

The layout and setup of a glamping business play a vital role in ensuring a seamless and enjoyable experience for guests.

Typically, a glamping site features a collection of well-spaced accommodations set amidst natural surroundings, offering a blend of comfort and outdoor adventure.

Accommodations are strategically positioned to provide privacy and breathtaking views while still maintaining accessibility to amenities and communal areas.

These communal spaces often include a central reception area for check-in, a dining area, and outdoor lounging spots, all designed to immerse guests in the natural beauty of the location.

Signage for Your Glamping Business:

Effective signage is crucial for guiding guests through your glamping site. Start with a prominent main business sign at the entrance to make your location easily identifiable.

Signage should also be placed strategically at parking lots, exits, and special areas like communal fire pits or hiking trails.

Well-designed signs not only enhance the guest experience but also demonstrate professionalism in your operation.

Clear directional signs help guests navigate the property, while informative signs can highlight the eco-friendly practices or unique features of your glamping business.

Office Setup for Efficient Management:

Managing a glamping business is a time-consuming endeavor, and having an organized office space is essential for productivity.

Your office should be well-equipped with the tools and resources necessary to efficiently run your operation.

This includes a reservation and booking system, computers, printers, office supplies, and a dedicated space for administrative tasks.

An organized office ensures that guest inquiries are promptly addressed, reservations are managed effectively, and financial matters are handled efficiently.

In conclusion, the layout and setup of a glamping business involve creating a harmonious blend of accommodations, communal spaces, and natural surroundings to offer guests a unique and comfortable experience.

Effective signage enhances guest navigation and professionalism, while an organized office is vital for managing the business efficiently and providing excellent service to guests.

See Here are Considerations for The Setup of Your Office for tips and ideas to make your office work for you. Also, have a look at our article About Company Signs.

18. Creating a Website

Why a Website is Essential for Your Glamping Business:

A website is a must-have for your glamping business.
It serves as the primary point of contact for potential customers.
Unlike social media, a website is owned and controlled by you when you host and register a domain name.

Benefits of Having a Website:

Ownership and Control: You have full control over your website, unlike social media accounts hosted on third-party platforms.
Marketing Tool: Your website is a powerful marketing tool for your glamping business.
Expertise Showcase: Through industry-specific blogging and valuable insights, you can position yourself as an expert, gaining your customers’ trust.

Having a website is crucial for building credibility, engaging with your target audience, and presenting your glamping business as a trusted authority in the industry.

It’s an essential asset for attracting and retaining customers in the competitive glamping market.

For more, see How to Build a Website for Your Business.

19. Create an External Support Team

External Support Team for Your Glamping Business:

Building an external support team is essential for your glamping business.

These professionals provide valuable advice and services without being on your payroll. You can utilize their expertise for various projects, tasks, on a contract basis, hourly, or through a retainer.

It’s important to understand that you don’t need to have all these team members in place before you start your business.

Building professional relationships takes time, but it’s a continuous process you should invest in.

Team Members May Include:

Accountant: For financial guidance and management.
Lawyer: Handling legal matters and contracts.
Financial Advisor: Offering investment and financial planning advice.
Marketing Specialist: Developing and executing marketing strategies.
Technical Advisors: Providing IT support and technology insights.
Consultants: Industry-specific experts for guidance and insights.

As your glamping business grows, this support team becomes increasingly valuable, ready to assist when needed across various aspects of your business.

For more, see Building a Team of Professional Advisors for Your Business.

20. Hiring Employees

The following are job positions or outsourced services you may want to consider as your glamping business grows:

Site Manager: Oversee day-to-day operations, guest services, and maintenance.
Hospitality Staff: Welcome and assist guests during check-in, provide information, and ensure a pleasant stay.
Housekeeping: Maintain cleanliness and prepare accommodations for guests.
Maintenance Crew: Handle repairs, landscaping, and facility upkeep.
Marketing Specialist: Develop and execute marketing strategies to attract guests.
Booking Coordinator: Manage reservations and inquiries.
Catering or Chef Services: Offer on-site dining experiences or catering for events.
Event Planner: If you host special events or weddings.
Customer Service Representatives: Handle guest inquiries and resolve issues.
Accountant/Financial Manager: Manage finances, budgets, and tax matters.
Human Resources: Handle hiring, training, and employee relations.
Tour Guides or Activity Coordinators: If your location offers outdoor activities.
IT Support: Ensure technology systems, Wi-Fi, and booking platforms are running smoothly.
Security Personnel: For guest safety and property security.
Legal and Regulatory Compliance Specialist: Ensure adherence to local regulations and permits.
Environmental and Sustainability Coordinator: Manage eco-friendly practices.

Hiring qualified individuals for these positions is crucial as your glamping business expands.

Outsourcing services like catering or event planning can also be cost-effective alternatives.

For more, see How and When to Hire a New Employee.

21. Getting Customers Through the Door

When you have reached this step, your business is set up and ready to go, with one more final step, which is important: getting customers through the door.

There are numerous ways to do this, like advertising, having a grand opening, word of mouth, etc.

Let’s dig a little deeper into the following sections.

Marketing Considerations

A glamping business relies on attracting customers for its success. Initially, this can be challenging due to its newness and lack of awareness.

However, as your reputation grows, marketing becomes easier with accrued experience.

Effective marketing is an ongoing effort, with greater investments yielding higher revenue.

While you may not always need a marketing agency, it’s an option when the right fit arises.

Simplify marketing by considering it as raising awareness whenever an opportunity arises.

Simple Methods to Promote Your Glamping Business:

Social Media: Create engaging profiles, share stunning photos, and interact with potential guests.
Online Listings: List your glamping site on travel and accommodation websites.
Website and Blog: Maintain an informative website with blog posts about local attractions and experiences.
Email Marketing: Build an email list and send out newsletters with special offers.
Local Partnerships: Collaborate with nearby businesses for cross-promotion.
Guest Reviews: Encourage satisfied guests to leave reviews on platforms like TripAdvisor and Yelp.
Networking: Attend local events and trade shows to connect with potential guests and partners.
Referral Programs: Implement referral rewards for guests who bring in new bookings.
Online Advertising: Use pay-per-click advertising on platforms like Google Ads and Facebook.
Open Houses: Host open houses or tours to showcase your glamping accommodations to the local community.

These simple methods can help spread the word about your glamping business and attract the right audience over time.

See How To Get Customers Through the Door and our marketing section to provide ideas to help you bring awareness to your business.

Sample Ad Ideas:

1. Headline: “Experience Nature’s Luxury!”

Ad: Escape to our stunning glamping retreat. Luxurious tents, breathtaking views, and starry nights await. Book your nature-inspired getaway now!

2. Headline: “Unplug and Reconnect”

Ad: Leave the screens behind and immerse yourself in nature. Glamping at its finest. Limited availability. Reserve your outdoor oasis today!

3. Headline: “Adventure Awaits!”

Ad: Seek adventure? Discover our glamping paradise. Hiking, stargazing, and relaxation. Your outdoor journey begins here. Book your escape now!

4. Headline: “Romance in the Wild”

Ad: Surprise your loved one with a romantic glamping getaway. Cozy tents, private hot tubs, and starlit evenings. Create memories together.

5. Headline: “Corporate Retreats, Unplugged”

Ad: Boost team morale with an unforgettable glamping retreat. Team-building in nature. Book your corporate escape now and inspire your team.

These display ads aim to captivate potential customers with the allure of nature, luxury, adventure, romance, and corporate team-building experiences offered by the glamping business.

B2B Ideas

Collaborating with other businesses through referral partnerships can be mutually beneficial. Here are some businesses to consider:

Local Restaurants: Offer your glamping guests exclusive discounts at nearby eateries in exchange for referrals to your glamping site.
Adventure Tour Operators: Partner with outdoor adventure companies who can recommend your glamping site to their clients looking for accommodation.
Wedding Planners: If your glamping site is suitable for events, wedding planners can refer couples in need of unique venues.
Travel Agencies: Work with travel agencies to include your glamping experience in their travel packages.
Local Attractions: Partner with nearby attractions like museums, wineries, or theme parks to cross-promote each other’s businesses.
Photographers: Collaborate with photographers who may recommend your scenic location for photoshoots.
Online Influencers: Engage with travel influencers who can share their glamping experience on social media and refer their followers.
Wedding Venues: If you have larger glamping accommodations, partner with wedding venues to provide alternative lodging options for guests.
Eco-Tourism Organizations: Align with eco-tourism groups that appreciate sustainable and nature-oriented experiences.
Local Event Planners: Connect with event planners who can suggest your glamping site for corporate retreats or team-building events.
Pet Care Services: If your glamping site is pet-friendly, collaborate with local pet services to refer pet owners seeking accommodations.
Travel Bloggers: Invite travel bloggers to experience your glamping site and share their insights with their readers.

Incentives for these businesses could include referral fees, reciprocal referrals, or co-marketing efforts to enhance their services and provide added value to their customers.

Building strong partnerships can expand your glamping business’s reach and create a network of support within your community.

Points To Consider

Next, let’s review essential points for more tips, insights, and considerations before starting your glamping business.

We will cover sections, including skills to consider, points to focus on, and equipment.Then you’ll reach the “Knowledge Is Power,” section, where you will want to use the resources for valuable information.

Hours of Operation:

Consider these hours of operation for a glamping business:

Check-In and Check-Out Times: Typically, check-in after 3 PM and check-out by 11 AM.
Office Hours: Staff availability for guest inquiries and assistance, often from 9 AM to 6 PM.
Quiet Hours: Designate a period of quiet, usually from 10 PM to 7 AM, to ensure a peaceful stay for all guests.
Housekeeping: Coordinate cleaning schedules to avoid inconveniencing guests.
On-Call Staff: For emergencies or late arrivals, have staff or contact available 24/7.

Equipment

A List of Equipment and Supplies to Consider for a Glamping Business:

Accommodation Structures:
- Safari tents
- Yurts
- Treehouses
- Cabins
- Luxury RVs or campers
- Bell tents
- Airstream trailers
Furniture and Bedding:
- Beds and mattresses
- Bed linens, pillows, and blankets
- Chairs and seating
- Tables and dining sets
- Dressers or storage units
- Outdoor furniture
Kitchen and Dining Equipment:
- Stove or cooktop
- Refrigerator
- Utensils, pots, and pans
- Plates, glasses, and cutlery
- Cooking and grilling equipment
- Coffee maker or kettle
- Dishwashing facilities
Bathroom Facilities:
- Toilets (composting or flushable)
- Showers (indoor or outdoor)
- Sinks and plumbing
- Towels and toiletries
Utilities and Amenities:
- Heating and cooling systems
- Lighting (indoor and outdoor)
- Electrical outlets and charging stations
- Wi-Fi and entertainment systems
- Safety equipment (fire extinguishers, smoke detectors)
Outdoor Equipment:
- Fire pits or outdoor fireplaces
- Picnic tables and seating
- Canopies or awnings
- Hammocks and lounge areas
- Barbecue grills
Maintenance and Cleaning Tools:
- Cleaning supplies
- Tools for repairs and maintenance
- Landscaping and gardening tools
- Trash and recycling bins
Guest Amenities:
- Welcome packages
- Information brochures/maps
- Outdoor recreational equipment (e.g., bikes, kayaks)
Safety and Security:
- Locks and security systems
- First aid kits
- Emergency lighting
Office and Administrative Equipment:
- Reservation and booking system
- Computers and printers
- Office supplies
Waste and Sewage Management:
- Waste disposal bins
- Greywater and sewage treatment systems (if not connected to utilities)
Transportation:
- Utility vehicles or carts for maintenance and guest transportation within the property
Decor and Ambiance:
- Interior and exterior decor elements to enhance the glamping experience

Remember that the specific equipment needs can vary depending on your glamping business’s location, theme, and target market.

Always consider local regulations and sustainability practices when setting up your equipment and facilities.

Key Points To Succeeding in a Glamping Business

To succeed in operating a glamping business, consider these crucial points:

Niche Focus: Specialize to stand out in the market.
Customer Base: Building it, especially challenging at the start.
Relationship Building: Forge strong ties with customers, suppliers, and employees.
Customer-Centric Approach: Offer what customers want, gather feedback, and act on valid concerns.
Exceptional Customer Service: Prioritize customer satisfaction.
Value-Centric Approach: Consistently provide value to customers.
Effective Team: Hire the right talent for each role.
Staff Management: Treat employees respectfully, fostering a positive work environment.
Cash Flow Management: Monitor finances closely.
Cost Control: Keep expenses low without compromising quality or service.
Adaptability: Embrace industry, process, and technology changes.
Revenue Fluctuations: Plan for ups and downs.
Competition: Address both new and existing rivals.
Effective Marketing: Invest in impactful marketing strategies.

Success in the glamping business involves a holistic approach.

Building a niche presence and strong relationships, providing desired products/services, and prioritizing customer satisfaction are foundational.

Efficient team management, cost control, and financial vigilance are essential for long-term viability.

Adapting to change and effective marketing keep you relevant and visible.

Managing revenue fluctuations and competition require strategic planning. Ultimately, a combination of these factors ensures a thriving glamping business.

Skill Set:

Evaluating your skill set is vital when considering a glamping business. Successful management demands various skills.

If you lack a necessary skill, you have options: acquire it through learning or delegate by hiring the right person.

Essential Skills for a Glamping Business Owner:

Hospitality Management: Ensuring exceptional guest experiences.
Business Management: Proficiency in operations, finance, and strategy.
Marketing: Promoting the business effectively.
Customer Service: Handling inquiries and resolving issues.
Property Management: Maintenance and safety.
Financial Acumen: Budgeting and financial planning.
Negotiation: Dealing with suppliers and partners.
Creativity: Innovating in design and services.
Problem-Solving: Addressing unforeseen challenges.
Digital Literacy: Utilizing online tools and platforms.
Networking: Building industry connections.
Regulatory Compliance: Understanding local laws and permits.
Time Management: Juggling multiple tasks efficiently.
Communication: Clear and effective communication with staff and guests.
Adaptability: Flexibility to handle changing circumstances.

Prioritizing these skills ensures competence in running a successful glamping business.

Find a Glamping Business For Sale

Buying an existing business has its advantages and challenges.

Benefits of acquiring an established glamping business:

Immediate revenue generation.
Avoidance of startup phase hurdles.
Assured business viability.
Transparent financial records.
Ready customer base.
Established business reputation.

Disadvantages:

Typically higher purchase cost due to goodwill.
Modifying existing operations might alienate customers.
Inheriting both good and bad aspects of the business reputation.

It’s beneficial to explore available options, even if a perfect match for a glamping business isn’t found.

Franchise Opportunities Related to a Glamping Business

Owning a glamping business franchise presents both advantages and challenges.

Pros:

Access to a tested business model.
Benefits from established branding and marketing.
Complete knowledge about the business beforehand.
Continuous support from the corporate office.

Cons:

Potentially high initial costs.
Restrictions on making significant alterations.
Limited to approved products/services.
Adherence to a set operational structure.
Recurring franchise fees.

Even if you don’t find a perfect glamping franchise, exploring similar industry franchises can be insightful.

Conclusion: Create an Unforgettable Outdoor Experience

Starting a glamping business is about more than offering unique accommodations—it’s about crafting memorable experiences that blend comfort with adventure. With thoughtful planning, quality service, and a strong business foundation, you can stand out in this booming industry.

Use this guide as your go-to reference as you move forward. Stay focused on your guests’ experience, remain adaptable, and continue refining your offerings. With dedication and the right approach, your glamping business can grow into a standout destination in the outdoor travel space.